Austin, Texas-based alt-country rockers Reckless Kelly released their music video for “What’s Left of My Heart” – from their 2024 album, The Last Frontier – a handful of months ago. Now, they’ve returned with a special “Pop-Up Music Video” that takes viewers behind the scenes of the making of the video. (Watch below.)
Bits of commentary, context, insight, facts, and fun “pop up” as noteworthy action occurs on screen, bringing outlaw country fans into the processes that led to the zany and fun visual rendition of the track. Set in the now-legendary South Austin honky-tonk Giddy Ups, just days before it permanently closed its doors, the video includes plenty of Easter eggs and details that would have easily gone overlooked if not for the illuminating pop-ups. Viewers follow frontman Willy Braun through a series of hijinx brought on – or enhanced by? – the band’s informal mantra, “sorry for partying.”
“We shot the entire video in about five hours after a show,” Willy’s brother and bandmate Cody Braun explains via press release, “So a ton of pre-prep and organizing had to happen. It was amazing to have friends, family, and musician buddies join us and bring this vision to life. Giddy Ups was one of our favorite spots, and as Austin changes, we wanted to give it a proper send-off.”
“What’s Left of My Heart” is certainly that send-off, but with so many collaborators, actors, cameos, industry folks, and special guests, the behind-the-scenes touches of the pop-up video help illustrate how important community and family are to the band over the decades. There’s so much to see and hear in “What’s Left of My Heart,” we don’t want to give any of it away! So don’t miss a single beat and watch Reckless Kelly’s new pop-up music video.
Want more Good Country? Sign up on Substack to receive our monthly email newsletter full of Good Country direct to your inbox.
Photo Credit: Robert Millage
Video Credit: Co-directed by Tony Gates and Cody Braun.
