Roots Culture Redefined


BGS is your hub for all things roots.

What began as a blog for like-minded Los Angelenos pining for bluegrass in Southern California has morphed and grown over the greater part of a decade to become a national and international roots music brand. BGS is proud to be a standard-bearer for all of the things we love about bluegrass within every branch and offshoot of the roots music family tree — from vibey pop-folk to ravishing alt-country; plus blues, singer/songwriter, Americana, old-time, acoustic, and everything else above, below, and in between.

From Nashville to London to Los Angeles, BGS brings modern, self-aware, and progressive sensibilities to the editorial, curatorial, and marketing needs of the world’s American roots music communities.

It’s really quite simple:


Interested in advertising and marketing opportunities, utilizing BGS’s unique curatorial capabilities, or having your music featured on our channels? Contact us and follow BGS across social media: Facebook, Twitter, Instagram, YouTube, Spotify, and beyond.

What we are …


Creating and covering content across every level of the international scene, ranging from timeless traditional bluegrass, blues, and old-time to contemporary singer/songwriter, Americana, folk, and everything rootsy beyond and in between.


Presenting and facilitating world-class showcases, festival stages, and musical events of all persuasions across the country and around the world.


Marketing the best artists, events, and brands for hundreds of thousands of roots-minded fans and consumers, globally.

Who's behind it …


Ed Helms


Amy Reitnouer

Co-Founder & Executive Director

Justin Hiltner

Associate Editor & Digital Brand Director

Craig Shelburne

Managing Editor

Shelby Williamson

Media Director

Joseph Klingl

Marketing & Audience Development