DIGITAL ADVERTISING AND SHOW PROMOTION OPTIONS
Overview of the promotional options available, please use the form above to get quotes and communicate custom package requests.
Instagram and Facebook Advertising
- Includes up to 5 ad variations (videos or images)and links can be assorted
- One month duration; can be extended for prorated cost
- Campaigns targeted to BGS followers and their connections, website visitors, and custom audiences (tailored to geography and interest)
Site-Wide Header Banner Ad
- Appears on all BGS content pages
- Size: 1250 x 250 px // Still image of GIF animation
- Up to 3 ad variations and links can be assorted
Home Page Banner Ad
- Appears half-way down the front homepage only of TheBluegrassSituation.com
- Size: 604 x 604 px // Still image of GIF animation
- Up to 5 ad variations and links can be assorted
Exclusive Email Promotions
- Exclusive mailing to BGS subscriber list (~20,000 subscribers)
- Variable content sizes, layouts, and video formats are available
- Can be geo-targeted
- Accompanying Instagram and Facebook ads can be added on for an additional fee
Weekly Newsletter Promotion
- One week inclusion in the BGS Newsletter (~20,000 subscribers)
- Variable content sizes and Video formats are available
Podcast Sponsorship
- Choose from individual podcasts or across all shows on the BGS Podcast Network
- Single 0:30 sponsor messaging in the podcast pre-roll or mid-roll
- Sponsor inclusion and tagging in all site features, social posts, and podcast copy
- Includes homepage square graphic ad
“BGS PRESENTS” – Geo-Targeted Show Promotion Package
- Tiered pricing dependent on the size of the room
- Show listing on BGS site concert calendar + Facebook event calendar
- Custom graphics
- Inclusion in BGS weekly newsletter for initial on-sale and again beginning 4 weeks from the show until sold out
- Paid ads on Facebook and Instagram (50% of budget)
- Optional ticket giveaway add on for additional charge
- Optional curated Spotify playlist for an additional charge
BGS Site and Social Metrics
- Site Traffic: 275,000+ Unique Pageviews (Monthly)
- Facebook: 300,000 Followers
- Instagram: 55,000 Followers
- Twitter: 16,000 Followers
- Combined Social Impressions (Monthly): 4.2M
- Combined Social Engagements (Monthly): 250,000
- Newsletter: 21,000 Subscribers
BGS AD SPECS
The info below is to be used as a guideline for promotional asset preparation by BGS partners.
Site-wide Banner
- Size: 1250 x 250 pixels
- Image or GIF animation less than 5MB
- Provide destination link
Social Ads
- Image dimensions 1080 x 1080 pixels, png or jpg
- Video and GIF files are also an option, please have all videos cut to 60 seconds or less.
- Provide ad text, Instagram truncates text longer than 215 characters (viewer would need to click ‘more’ to see full text)
- Provide headline text for Facebook only: 25 characters.
- Provide inks destination
Home-page content square (large)
- Size: 800 x 800 pixels
- Image or GIF animation less than 5MB
- Provide destination link
- Appears on the homepage only, below the videos section.
Home-page content square (small)
- Size: 600 x 600 pixels
- Image or GIF animation less than 5MB
- Provide destination link
Dedicated Emailing
- Email/Event Title
- Key dates and locations
- Click-thru link provided for the call-to-action button
- Short tagline or intro sentence(s) above image
- Main image or embedded video (800 pixels wide, height variable, 800 max)
- Main copy block with more explanation, information
- Additional images below main copy block
- Footer info for your organization and/or fine print
Newsletter Display Ad
- 800 pixels wide, height variable, 800 max
- Image or GIF animation less than 5MB
- Provide destination link
