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BGS Advertising Inquiry Form


 

DIGITAL ADVERTISING AND SHOW PROMOTION OPTIONS

Overview of the promotional options available, please use the form above to get quotes and communicate custom package requests.

Instagram and Facebook Advertising

  • Includes up to 5 ad variations (videos or images)and links can be assorted
  • One month duration; can be extended for prorated cost
  • Campaigns targeted to BGS followers and their connections, website visitors, and custom audiences (tailored to geography and interest)

Site-Wide Header Banner Ad

  • Appears on all BGS content pages
  • Size: 1250 x 250 px // Still image of GIF animation
  • Up to 3 ad variations and links can be assorted

Home Page Banner Ad

  • Appears on the front homepage of TheBluegrassSituation.com only
  • Size: 604 x 360 px // Still image of GIF animation
  • Up to 5 ad variations and links can be assorted

Exclusive Email Promotions

  • Exclusive mailing to BGS subscriber list (~20,000 subscribers)
  • Variable content sizes, layouts, and video formats are available
  • Can be geo-targeted
  • Accompanying Instagram and Facebook ads can be added on for an additional fee

Weekly Newsletter Promotion

  • One week inclusion in the BGS Newsletter (~20,000 subscribers)
  • Variable content sizes and Video formats are available

Podcast Sponsorship

  • Choose from individual podcasts or across all shows on the BGS Podcast Network
  • Single 0:30 sponsor messaging in the podcast pre-roll or mid-roll
  • Sponsor inclusion and tagging in all site features, social posts, and podcast copy
  • Includes homepage square graphic ad

“BGS PRESENTS” – Geo-Targeted Show Promotion Package

  • Tiered pricing dependent on the size of the room
  • Show listing on BGS site concert calendar + Facebook event calendar
  • Custom graphics
  • Inclusion in BGS weekly newsletter for initial on-sale and again beginning 4 weeks from the show until sold out
  • Paid ads on Facebook and Instagram (50% of budget)
  • Optional ticket giveaway add on for additional charge
  • Optional curated Spotify playlist for an additional charge

BGS Site and Social Metrics

  • Site Traffic: 275,000+ Unique Pageviews (Monthly)
  • Facebook: 300,000 Followers
  • Instagram: 55,000 Followers
  • Twitter: 16,000 Followers
  • Combined Social Impressions (Monthly): 4.2M
  • Combined Social Engagements (Monthly): 250,000
  • Newsletter: 21,000 Subscribers

 

BGS AD SPECS

The info below is to be used as a guideline for promotional asset preparation by BGS partners.

Site-wide Banner

  • Size: 1250 x 250 pixels
  • Image or GIF animation less than 5MB
  • Provide destination link

Social Ads

  • Image dimensions 1080 x 1080 pixels, png or jpg
  • Video and GIF files are also an option, please have all videos cut to 60 seconds or less.
  • Provide ad text, Instagram truncates text longer than 215 characters (viewer would need to click ‘more’ to see full text)
  • Provide headline text for Facebook only: 25 characters.
  • Provide inks destination

Home-page content square (large)

  • Size: 800 x 800 pixels
  • Image or GIF animation less than 5MB
  • Provide destination link

Home-page content square (small)

  • Size: 600 x 600 pixels
  • Image or GIF animation less than 5MB
  • Provide destination link
Dedicated Emailing
  • Email/Event Title
  • Key dates and locations 
  • Click-thru link provided for the call-to-action button
  • Short tagline or intro sentence(s) above image
  • Main image or embedded video (800 pixels wide, height variable, 800 max)
  • Main copy block with more explanation, information
  • Additional images below main copy block
  • Footer info for your organization and/or fine print
Newsletter Display Ad
  • 800 pixels wide, height variable, 800 max
  • Image or GIF animation less than 5MB
  • Provide destination link