The Bluegrass Situation (or BGS, as it’s come to be known) is the world’s largest community for American roots music, culture, and lifestyle.
Co-founded by lifelong music fan Ed Helms (The Office; The Hangover) and executive director Amy Reitnouer Jacobs in 2012, what began as a blog for like-minded Angelenos pining for bluegrass in Southern California has morphed and developed over more than a decade to become an international standard-bearer for all of the things beloved within every branch and offshoot of the roots music family tree.
From vibey folk-pop to ravishing alt-country; plus blues, singer-songwriter, Americana, old-time, and everything else above, below, and in-between. BGS proudly represents a unique gathering place: Supporting and uplifting the rich, diverse, and varied history of these musics (as well as the artists and fans who keep them alive), while looking ahead with a progressive vision to transform these folkways and traditions into a carefully curated, 21st century lifestyle open to all.
It’s really quite simple:
EDITORIAL:
- Creating and covering content across every level of the international roots music scene, ranging from timeless traditional bluegrass, blues, and old-time to contemporary singer-songwriter, Americana, folk, and everything rootsy beyond and in between.
 CURATORIAL:
- Presenting and facilitating world-class showcases (AmericanaFest, Folk Alliance International), festival stages (Bonnaroo, Bourbon & Beyond, Newport Folk Fest, The Long Road), shows (working with promoters such as LiveNation, Goldenvoice, the Irish Arts Center), and musical events of all persuasions across the country and around the world.
PROMOTIONAL:
- Targeted marketing and advertising for the best artists, events, and brands direct to a community of hundreds of thousands of roots-minded fans and consumers, globally.
Interested in advertising and marketing opportunities, utilizing BGS’s unique curatorial capabilities, or having your music featured on our channels? Contact us and follow BGS across social media: Facebook, Twitter, Instagram, YouTube, Spotify, and beyond.
