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BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase

Feb 22, 2021

BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase

BGS is proud to announce our partnership with Yamaha Guitars for Folk Alliance International’s 2021 virtual conference, Folk Unlocked. Join us on Thursday, February 25, 2021 at 5:30pm CST for the Yamaha + BGS Spotlight Showcase, hosted by friend of BGS and acoustic blues and Americana veteran Keb’ Mo’.

Yamaha Guitars tapped BGS to collaborate on the curation of the Spotlight Showcase, which highlights Yamaha official artists, instruments, and gear as well as music from folk scene stalwarts and newcomers alike — from all across the continent and around the world. The hour-long virtual showcase features intimate, acoustic performances that certainly capture the atmosphere of connection and discovery that typically permeates FAI’s in-person conference.

BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase

Yamaha official artist Katie Cole performs during the Spotlight Showcase.

To lead us off, Australian singer-songwriter Katie Cole flavors the program with her pop-influenced alt-Americana material. A fresh face in bluegrass and old-time, Bella White sings her original Gillian Welch-meets-Hazel Dickens tunes with a warm honey yodel just breaking through her voice. You’ll also hear a captivating performance from Joy Oladokun, one of the buzziest names in the indie-folk world at the moment, and soaring tunes from American-Canadian folk duo Birds of Chicago, who headline the event with a trio set that feels as full band as a pandemic would allow. Our talented host, Keb’ Mo’, will treat our audience to a couple of selections as well.

In the coming weeks, BGS and Yamaha will release individual sessions from our Spotlight Showcase film! Stay tuned for more music and content from this exciting partnership.

BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase

Joy Oladokun is featured during our Yamaha + BGS showcase.

In place of an in-person conference this year, Folk Alliance International is hosting Folk Unlocked, a five-day virtual event for the entire international folk community to come together for panels, workshops, showcases, affinity and peer group meetings, exhibit spaces, networking, and mentorship. FAI are actively unlocking the doors and windows of the house of folk to be as broad and inclusive as possible, inviting those who have been loyally attending Folk Alliance International conferences for years while aiming to reach folk musicians and professionals who have never benefited from or attended FAI before.

Usually, the in-person version of this amazing event is only available to artists and industry professionals, but this year, thanks to the virtual nature of the conference, anyone can tune in from anywhere! Conference registration and Spotlight Showcase and Unlocked Showcase access are all available on a sliding scale, with the cost to attend being decided by each individual. In addition, donors to Folk Alliance’s Village Fund receive showcase access as well. There are so many ways to support Folk Alliance and attend our Yamaha + BGS Spotlight Showcase.

Get more information on Folk Unlocked and find out how to attend our Spotlight Showcase on Thursday, February 25 at 5:30pm CST here.


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BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase
BGS, Yamaha Guitars Partner on Folk Alliance Spotlight Showcase
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