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LISTEN: Yola, “Hold On”

Oct 9, 2020


Artist: Yola, with Brandi Carlile and Natalie Hemby on backing vocals, Sheryl Crow on piano, and Jason Isbell on guitar
Hometown: Bristol, England
Single: “Hold On”
Release Date: October 9, 2020

In Their Words: “‘Hold On’ is a conversation between me and the next generation of young black girls. My mother’s advice would always stress caution, that all that glitters isn’t gold, and that my black female role models on TV are probably having a hard time. She warned me that I should rethink my calling to be a writer and a singer…. but to me that was all the more reason I should take up this space. ‘Hold On’ is asking the next gen to take up space, to be visible and to show what it looks to be young, gifted and black.” — Yola

Editor’s Note: A portion of profits from sales of the track will be donated to MusicCares and National Bailout Collective.

Photo credit: Joseph Ross

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