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LISTEN: Yola, “Hold On”

Oct 9, 2020

LISTEN: Yola,

Artist: Yola, with Brandi Carlile and Natalie Hemby on backing vocals, Sheryl Crow on piano, and Jason Isbell on guitar
Hometown: Bristol, England
Single: “Hold On”
Release Date: October 9, 2020

In Their Words: ā€œā€˜Hold Onā€™ is a conversation between me and the next generation of young black girls. My motherā€™s advice would always stress caution, that all that glitters isnā€™t gold, and that my black female role models on TV are probably having a hard time. She warned me that I should rethink my calling to be a writer and a singerā€¦. but to me that was all the more reason I should take up this space. ā€˜Hold Onā€™ is asking the next gen to take up space, to be visible and to show what it looks to be young, gifted and black.ā€ — Yola

Editor’s Note: A portion of profits from sales of the track will be donated to MusicCares and National Bailout Collective.


Photo credit: Joseph Ross

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LISTEN: Yola,
LISTEN: Yola,