Dale Brisby is a one-of-a-kind personality, entrepreneur, and real-life (actual) cowboy. In this episode of Only Vans – that was filmed live at The MusicFest at Steamboat 2025 – we talk about when Dale and I used to date, about haters, documentary-making, attitudes, and all things rodeo.
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Dale Brisby is a force of nature when it comes to building a brand and he is a master at creating fun and unique content. Dale wears sunglasses all the time and if you can’t tell, I pause to join him in sunglass-wearing for this super fun chat with a man that can not walk five feet at MusicFest (or probably anywhere) without being stopped and recognized. Dale was a hired emcee at MusicFest in Steamboat, Colorado, where we recorded this episode in front of a large live audience. (Thanks John Dickson!)
It’s hard to give a description of Dale, so I highly recommend checking out his Instagram and his YouTube channel if you’re one of the few who are not yet a fan. Also, I really loved his How To Be a Cowboy series on Netflix. You get a sense of who Dale is when he says he’s the man who invented bull riding with one hand.
When preparing for this Only Vans episode, I was wondering if I would be interviewing the character of Dale Brisby or the man behind him. Are they the same person? Could I carry on an hour-long interview with someone who claims to be the best bull rider in the world while wearing a giant fake belt buckle, but also in reality is a really amazing cowboy….? Bottom line, and you’ll see, Dale is hilarious, but also a genuine person, a good man, and actually a real cowboy. Don’t forget to check out his Rodeo Time podcasts.
I want to apologize to Amy Reitnouer Jacobs and Cindy Howes for not giving them a shoutout at the intro of this podcast, because they’re also the true force behind our partnership with BGS, Good Country, and the BGS Podcast Network! Love y’all.
Enjoy!
