This week, we revisit one of our favorite conversations from Season 1 of the Shift List, Mr. Itamar Srulovich from Honey & Co over in London.
The Israeli born chef co-founded Honey & Co with his wife, Sarit Packer, a cozy spot located in London’s once sleepy Fitzrovia neigborhood that serves homey Middle Eastern fair directly across the street from their amazing food shop, market, and culinary boutique Honey & Spice.
Following in the footsteps of their UK colleague and cookbook author Yotam Ottolenghi, of whom they both worked for prior to starting Honey & Co, Itamar and Sarit have released a handful of Honey & Co cookbooks over in the UK, and they just finished a whirwind tour of the US to promote the release of their Honey & Co at Home cookbook just last month. Feel free to head on over to Amazon now if you’d like to peak inside the front cover and maybe even purchase yourself a copy…
They visited cities and chefs all over the country to help promote the book, which presents their simple and delicious Middle Eastern dishes that are easy to make at home, and they stopped through Los Angeles to do a takeover of Sqrl, Jessica Koslow’s venerable breakfast and lunch spot which kind of feels like a version of Honey & Co in California.
Itamar excitedly talked to The Shift List about the role that music plays at Honey & Co last August, and we ended up recording this on two stools in a pseudo storage room in the working cellar underneath their Honey & Spice shop.
Theme Song: Jamie Drake – “Wonder”