Soulful songbird Margo Price is making the most of her quarantine with an inventive music video for “Letting Me Down” from her latest album, That’s How Rumors Get Started. It’s the singer-songwriter’s debut project for Loma Vista Recordings and first collection of new music since 2017’s All American Made.
On “Letting Me Down,” Price harnesses her inner badass with the cutting hook, “You have a way of letting me down.” That’s How Rumors Get Started is an encapsulation of Price’s energetic live show, which is wrought with the same high-flying spirit and tenacity seen in this artfully-captured music video. Already respected as a country singer, this project from exudes rock ‘n’ roll and firmly places Price in a category with other country rockers.
The video’s director Kimberly Stuckwisch drove an RV from Los Angeles to Nashville to film in Margo’s home and an abandoned hospital. She recalls, “We bought a cheap ’80s travel trailer with a bathroom, kitchen, and a propane-powered refrigerator, so we wouldn’t have to go inside anywhere for food or bathrooms. We were able to abide by the six-feet social distance CDC recommendation as we set up a remote head for the camera that we operated from a closet outside of the room. We wore masks the entire time and Margo supplied us with multiple bottles of hand sanitizer and spiked seltzers. We parked our RV in her driveway and worked solely out of there and the room we were filming in. We wanted to speak to what was going on at that moment, to a world that was/is shut down, to the fear we all feel, and to the hope of breaking free.”
Watch “Letting Me Down” and check out Price’s “Runaway Horses with Margo Price” live stream, too.
Photo credit: Bobbi Rich