Equal parts old soul and trailblazer, Western Kentucky singer-songwriter S.G. Goodman explores rural belief systems with a forward thinking, synth-heavy, swamp rock aesthetic on Planting By The Signs.

Released June 20, the record is the first for Goodman since 2022’s critically acclaimed Teeth Marks and sees her diving into tales of love, loss, reconciliation, and grief. The ancient Appalachian concept it draws its name from subtlety influences all aspects of rural life from farming to self-grooming. According to Goodman, the idea to center her fourth album around this idea came in late 2022 after stumbling across a section about planting by the signs in Foxfire, a collection of books first published in 1972 that delve into Appalachian philosophy and ways of life.

“When I got to the passage about moon planting or planting by the signs I started having all these memories of hearing about [moon phases and zodiac signs] throughout my childhood,” Goodman tells Good Country. “My family and a lot of the people in rural areas like Western Kentucky have been taught these things but don’t think or talk about them in everyday conversation.

“For instance, my brother cuts his hair by the signs and I remember old people saying to never pull a tooth when the signs are in ‘the head’ [an area of the sky attributed to Aries]. I was weaned by my mother to the signs, potty-trained even. It’s an old belief system that I wound up immersing myself in and felt a responsibility to pass on.”

We spoke with the Americana Music Association’s 2023 Emerging Artist Of The Year ahead of the release of Planting By The Sign via Zoom. Our conversation covered the inspiration for the album’s concept, the themes of grief and reconciliation within its songs, the sonic evolution of the singer’s sound, and more.

What was it like taking the concept of Planting By The Signs and making it a reality? Did it turn out to be everything you envisioned?

S.G. Goodman: There were elements that were given over to studio magic. Sometimes the circumstances of recording force you to try different things you weren’t planning on, but for the most part I had a pretty clear vision of what I wanted this album to sound like before the songs were even written. This project leans toward a rougher sound that really hones in on the human element of the music. I also wanted to push myself sonically and add in new instruments that I normally don’t have in my music just to see what it would feel like.

In terms of trying new things, “Satellite” is a song that stands out. Is that a bunch of synths added to it or something else?

“Satellite” not so much. It sounds like synth, but it’s actually a little $150 makeshift Kent baritone guitar with a really wild, natural sound being played through a Fender Champ amp. There were a lot of synths elsewhere, but I’m just so ignorant when it comes to keys that I couldn’t tell you what they were. [Laughs] But I had [The Alabama Shakes’] Ben Tanner, a wizard on keys, come in to lay down and experiment some on organ, Wurlitzer, and other things.

For instance, because I do like an organic sound from my amps instead of using a bunch of pedals, we wound up playing along with the tremolos on the actual amps and ran the keys through that. But even with that, I’ve never had a record where there’s been keys on the majority of the songs, until now. That’s mostly been for economical reasons – I’ve been just a rock outfit with a lead guitarist, bass, drums and occasionally pedal steel, but it takes a minute before you can afford to not only have another player with you, but also a vehicle big enough to carry another person and their equipment. I was always leery to have songs focused around that, but with this album I was able to do it and shift around what kind of utility musician I wanted on the road with me and I’m really proud of it.

You mentioned working with Ben Tanner on these songs, but you also recorded down in Alabama as well. Tell me about what that experience was like?

Yeah, I was down in the Shoals, specifically the Sheffield area where Jimmy Nutt’s studio, The NuttHouse, is. It operates out of an old converted bank and felt really familiar to the small town I grew up in, where you could stand out in the middle of the road and pretty much bet a million dollars you wouldn’t get run over, because you’d never even see a car.

When you’re in the studio I’m not so big on doing destination recording, because in my opinion you should just be in a room working on music and not out seeing the sights. This was the perfect balance of not feeling like you’re missing something outside the room, but if you did walk out there it would be a calm environment.

Another sonic element on this album I wanted to touch on are the conversational audio recordings interspersed on tracks like “Heat Lightning.” What purpose were you trying to serve with those?

Going back to my mindset heading into this record and my desire to write about planting by the signs, I was really interested in the way that beliefs carry on and evolve over the years. We either accept, adapt to, or even stop telling these stories and letting them die, so [that was] one thing I wanted to showcase, either in a long narrative form or by adding elements you mentioned like the field recordings. I wanted to add those in because it’s another style we’ve used to capture stories and keep them alive. I’m a big fan of Alan Lomax’s field recordings – there’s a massive musical and oral history tied to them – so it was important for me to pay homage to that storytelling medium.

I even sought to do that through the album layout and artwork, too, by incorporating flash tattoos. Tattoos are a way that we have planted stories on ourselves and applied meaning to. Even its color scheme with red, yellow, and black – I don’t know if you’re ever heard this saying, but, “When red touches black you’re OK Jack, but when red touches yellow you’re a dead fellow.” That’s a sign from nature [about venomous snakes], so every element around this album, from allowing myself to write a nearly nine-minute song [with “Heaven Song”] while keeping this cohesive storyline to retelling a story from my youth in “Snapping Turtle.” I really wanted to showcase the history and art of passing down a story and drawing attention to that.

Someone whose memory you’ve preserved within these songs (as well as on older tunes like “Red Bird Morning”) is your longtime mentor and father figure Mike Harmon, who tragically passed away recently during a tree cutting accident. What kind of influence has he had on you, not just with this new record, but also on you as a person?

As far as Mike’s influence on my music goes, he was a huge encourager of me throughout the years going back to my days with The Savage Radley. I also played with him in a local Murray, Kentucky, band called The Kentucky Vultures. He was their bass player and we became fast friends and at one point even neighbors. He served as a father figure that I could bounce ideas off of musically, but more than anything it was his wisdom and support that impacted me most. He was such a go-getter and always an amazing person to have on the road with you.

One time I needed someone to help me get my van back from Boston, Massachusetts, to Western Kentucky, because the band and I had to fly out to Portland or Los Angeles in the middle of our tour before resuming the run a few days later in the Midwest. Mike simply asked when and where he needed to be and followed through. He was always down to help and be a part of things. It’s hard to wrap up exactly how meaningful his presence was during those early years. He was so proud of me and the boys when we were able to do this in a more professional way and regularly flew out to see our shows. In fact, in early 2023, he was supposed to be on tour with me in Austin for a sold-out show that I was particularly excited to have him at because he’d previously lived there for a time before losing his housing, only to die a week and a half later in a tree accident.

I continue to find myself thinking that Mike is still providing me with a lot of gifts and wisdom. When he passed away I was able to reconnect with my longtime friend and music collaborator of over 10 years, Matt Rowan. At that point we had a rupture in our friendship and musical relationship and hadn’t spoken in a couple years, but with Mike being the confidant, he was very aware of Matt and my falling out. [He] was always supportive around that and believed that we’d eventually reconcile with each other.

And that reconciliation is what you’re exploring on the song “Michael Told Me,” correct?

Correct. It’s a song that speaks to both Matt and Mike and kind of gives a snapshot of evolution and the processing of Mike’s death, but also the exact moment that Matt and I spoke after a few years of not.

You’re also singing with Matt on the album’s title track. What was it like getting to reunite in the studio with him for that?

Matt is also a co-producer on this album with me and Drew Vandenberg. He’s obviously been a longtime collaborator, so I thought it’d be interesting if he had an even bigger role on this album. I wasn’t wrong in my expectations of it working out really well.

Circling back to “Satellite” for a moment, lyrically the song seems to talk a lot about modern technology and human connection, or a lack thereof, in modern day society. What inspired you to explore those themes and how do you feel they fit into the record’s larger concept of planting by the signs?

I actually wrote most of the song in the studio. I didn’t start it there, but wasn’t expecting to have it on the album either. It’s something that came to me during the creative process of recording, which is not uncommon. When I was writing it I realized that one important thing for me to tie into talking about an ancient belief system was my curiosity of how that applies to our real, modern world. A lot of questions were coming up for me around that that I also tried to showcase within this album and my approach to talking about it with people. If Planting By The Signs revolves around paying attention to messages from nature, what does it mean for us as a society when we’re putting things between us and being able to see those signs?

For instance, we’re talking to each other right now through Zoom and are living in a world where more and more importance is being put on having more filters between us and nature – and even convoluting it. What are we gonna be [at] when I die, like 20G? [Laughs] How many satellites are going to need to be shot up into the universe to accomplish that?

Right now as a person, I’m in that weird land of [having been] a child in the early days of the world wide web when my parents got their first computer with dial-up internet. I didn’t start texting until I was 18. Nowadays I can pull up a waterfall on YouTube and hear the sounds of it in my living room without ever going somewhere like Cumberland Falls. Or I can go to a bar in public and not talk to a single person, because I’m just staring at my phone. I’m definitely a grandma when it comes to communicating with people.

I’ve noticed in the last 15 years that people are very hesitant to get back to a real human connection. There’s so many barriers nowadays to us having tangible connections with other people and nature. With that comes implications with AI and in the media, so it’s no wonder that a person who’s been watching the same creek bed over the course of 20 years evolve and cut differently and rise and fall may have a better idea that the weather patterns have drastically changed than a person who’s only receiving their information through technology.

Is “Nature’s Child,” which you sing with Bonnie Prince Billy, also touching on those themes?

That’s actually the one song on the album that I didn’t write. It was written by my friend Tyler Ladd. I first came across it over 10 years ago at an open mic in Murray and was floored by its lyrics. Everyone has different opinions on what makes a good song, but for me it’s really simple – a good song is one that you remember after hearing it.

Not long after that night, Tyler took off hitchhiking across the United States. Then years later I got a message from him saying that he was in Europe traveling and was writing to me from a hospital bed in Germany after getting his guitar stolen and beaten up pretty badly. I told him to get on home and about a year after that he showed up on my front porch in late 2016. I had him sit in my living room and play that song to me before asking him if I could start playing that song too and making it my own.

I’ve covered it live for years at this point, so when it came time to begin writing and thinking about this album Tyler’s lyrics and emotion he evoked in that song were a placeholder for me. He was gracious enough to let me record it. The song encapsulates everything this album is about.

Through the process of bringing Planting By The Signs to life, what is something that music taught you about yourself?

With each album you find yourself at a different place in life. I don’t necessarily have a lot of people ask me about my process of writing. It’s not linear and I’ve always held the belief, even though I’ve doubted it at times, that a story’s gonna go about its business. That was told to me years ago by a writing mentor, and a song does the same thing. Through that process one thing I’ve had to come to terms with with the fact that being an artist in 2025 is having pressure to keep churning out content and material, which has never been natural for me. I’ve never written that way, so being OK with and waiting for something to be in place where you feel you’ve said everything you need to say and not just succumbing to the pressures of putting something out while also being genuinely proud of what I created is a testament to the fact that I let this come when it was supposed to.

Photo Credit: Ryan Hartley