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Roots Culture Redefined

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GC 5+5: Southern Avenue

May 6, 2025

Artist: Southern Avenue
Hometown: Memphis, Tennessee
Latest Album: Family
Personal Nicknames (or rejected band names): We don’t remember any rejected band names, but being from Memphis we definitely call everybody “mane.”

Answers have been provided by Tierinii Jackson, Southern Avenue lead vocalist and songwriter.

What was the first moment that you knew you wanted to be a musician?

It wasn’t one moment, it was the absence of one. I never imagined not being a singer and a songwriter. I grew up singing in church with my sisters and family and even when I ran away from all of that, the music stayed with me. Beale Street gave me my second education. That’s where I chose to be a full-time musician, even if the world didn’t choose it for me.

What is a genre, album, artist, musician, or song that you adore that would surprise people?

I love musical theater. It’s drama, it’s storytelling, it’s emotion on 10. I used to want to be on Broadway. Sometimes I still do. The song “Flying” on our new album is just about that. My mom actually turned the plane around mid-air so I wouldn’t fly to New York to make my dream come true. I do believe that it all connects and I have plenty of time to still do something special in that world.

What’s one question you wish interviewers would stop asking you?

People always ask how we met and how the band started. It’s everywhere online already. We just hope to get asked about new things now, go a little deeper. But it’s all good, no hard feelings at all. We love it when we have an interview where the person in front of us already has an understanding of who is in front of them.

What’s your favorite memory from being on stage?

When we toured with Willie Nelson, Bob Dylan, and John Mellencamp, it was already unbelievable. But then we found ourselves on stage at FarmAid, after two weeks on the road with them for the Outlaw Tour. I remember standing there thinking, “Am I dreaming?” It was one of those moments where everything just hits you, how far we’ve come, and how real it all is.

Genre is dead (long live genre!), but how would you describe the genres and styles your music inhabits?

We like to describe our music real simple. It’s Memphis music. That’s what raised us. We’re a mix of where we come from, how we grew up, and everything we dreamed of becoming. It all comes together in the sound.


Photo Credit: Rory Doyle

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