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LISTEN: The Gina Furtado Project, “It Won’t Be Me”

Jan 19, 2022

Artist: The Gina Furtado Project
Hometown: Winchester, Virginia
Song: “It Won’t Be Me”
Release Date: January 21, 2022
Label: Mountain Home Music Company

In Their Words: “It took me until I was well into my 20s to understand the true meaning of the word ‘NO’ and that I could actually use it. Well into my 30s, I’m still in awe of how that word empowers me in my own life. ‘It Won’t Be Me’ is a flex of that power; that muscle that enables us to simply, and calmly, refuse to accept any breach of our boundaries. Women, in particular, seem to tend to accept blame and assume we are the problem (or is it just me?). I see this as our own subconscious sexism at work. I wanted to illustrate in this song how overcoming that tendency to undermine ourselves is when we really begin to approach our true potential, and we shift from being ‘that little girl who didn’t understand’ to the ‘woman [who] said he’ll never break your spirit.’ This one’s for the gals out there who are feeling stuck in a bad situation!” — Gina Furtado


Photo credit: Sandlin Gaither

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