The Shift List – Honey & Co Revisited

This week, we revisit one of our favorite conversations from Season 1 of the Shift List, Mr. Itamar Srulovich from Honey & Co over in London.

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The Israeli born chef co-founded Honey & Co with his wife, Sarit Packer, a cozy spot located in London’s once sleepy Fitzrovia neigborhood that serves homey Middle Eastern fair directly across the street from their amazing food shop, market, and culinary boutique Honey & Spice.

Following in the footsteps of their UK colleague and cookbook author Yotam Ottolenghi, of whom they both worked for prior to starting Honey & Co, Itamar and Sarit have released a handful of Honey & Co cookbooks over in the UK, and they just finished a whirwind tour of the US to promote the release of their Honey & Co at Home cookbook just last month. Feel free to head on over to Amazon now if you’d like to peak inside the front cover and maybe even purchase yourself a copy

They visited cities and chefs all over the country to help promote the book, which presents their simple and delicious Middle Eastern dishes that are easy to make at home, and they stopped through Los Angeles to do a takeover of Sqrl, Jessica Koslow’s venerable breakfast and lunch spot which kind of feels like a version of Honey & Co in California.

Itamar excitedly talked to The Shift List about the role that music plays at Honey & Co last August, and we ended up recording this on two stools in a pseudo storage room in the working cellar underneath their Honey & Spice shop.

Theme Song: Jamie Drake – “Wonder”

The Shift List – Honey & Co, London

Itamar Srulovich is an Israeli-born chef who co-founded Honey & Co with his wife, Sarit Packer, back in 2012. Itamar is the music lover between he and Sarit, so he sat down for this interview, which includes music from Israel, Egypt, Nigeria, the UK, and the US.

LISTEN: APPLE PODCASTSMP3

A cozy spot located in London’s once sleepy Fitzrovia neigborhood that serves homey Middle Eastern fare directly across the street from their amazing food shop, market, and culinary boutique Honey & Spice, they also opened Honey & Smoke in 2016, a big and buzzy grill house serving everything from lamb kofta and chops, whole fish and slow-cooked octopus, charred cauliflower and amazing drinks.

Itamar and Sarit racked up impressive resumes before going into business together with Honey & Co, both serving as alumni of the venerable Ottolenghi restaurant and cooked together in restaurants around Tel Aviv before their time together in London.

Three restaurants and three bestselling cookbooks later, family is the through line that brings everything together at Honey & Co, and not just because Itamar and Sarit are married. It seems like Itamar knows every staff worker, diner, and shop customer intimately, exuding a warmth and friendliness that surely brings people back.

Theme Song: Jamie Drake – “Wonder”