Alisa Amador’s New Album Contains ‘Multitudes’

After getting a preview of Alisa Amador’s new album, Multitudes, I was excited to catch up with her and hear more about it. The production and strings on songs like “Nudo de raíces” and “Extraño” reminded me of the work of Brazilian artist Tim Bernades, someone I have recently been addicted to. When I brought that up in our interview, Alisa got very excited and showed me a playlist she had made on which Bernardes was the first featured artist – as it happens, she is also a huge fan!

Thus, our conversation started off with a bang of enthusiasm for Bernardes’ Mil Cosas Invisíveis – while it turns out Amador’s Multitudes string parts had been recorded before she ever heard the Bernardes record – and we continued by talking about her life as the child of touring musicians, her guitar inspirations, and how she interacts with songwriting as a bilingual musician.

Multitudes is full of wide, spacious arrangements with lyrics that shoot straight to the point: “I love my life/ But I hate it sometimes,” she sings on “Love Hate Song.” On “Milonga Accidental” she sings, “Cuando miro el agua / Cuando miro el cielo / Cuando miro el agua otra vez…” Roughly translated, this means: “When I look at the water / When I look at the sky / When I look at the water, once again.”

Through our chat, I learned the reasoning behind these direct and simple lyrics – and how her reasoning differs depending on the language she’s working in. Amador is an artist that has found a rare confidence in the way she makes music. I couldn’t help but feel inspired by her calm demeanor and rooted presence. I soon learned that she had been on a long journey to reaching that place for herself.

I want to ask you about your time growing up playing with your parents, who are folk musicians in the band Sol y Canto – what did you take from those experiences and what did you want to do differently?

Alisa Amador: My parents are Latin folk musicians who are touring to this day. They are amazing, and I would not be the musician I am without that primary education. It’s interesting to think about what I’d want to do different, I am always wondering that without being conscious of it I think.

The big thing is just trying to take care of myself better. I think the culture of the music industry is that of completely running yourself into the ground and then some. It seems that being an artist and being a human are often at odds with each other…

I just witnessed my family work so hard, and not have a lot of breaks or self care or healing factored in, we were always [in] survival mode and worrying about money constantly. Although, at the time, that part didn’t traumatize me at all, I don’t know why.

As a kid we just had such a rich life; traveling everywhere, seeing live music, being around people who really care. Getting to experience that much art from such a young age, while really taking touring life in stride, it was a fantastic way to grow up. But I do look back and realize how exhausted and how stressed my parents were and I don’t want that for myself.

So is this something that you realized more recently? Given that as a kid you didn’t feel affected by it?

I think there was a moment – because what my bio says about winning NPR Tiny Desk contest, that just at the moment I was going to give up, that is really true. I was going through the logistics of leaving music, it was terrifying and really painful, but I was at a point in my career that I had done everything for everyone else and had no idea how to advocate for myself. It had ruined me; I was playing gigs where I didn’t feel safe and not being paid wages that were sustainable. … Consequently, I felt like a life in music was not feasible for me.

When I got that call that day from NPR, I almost told them to call someone else. Eventually I decided to say yes, but I had to treat that “yes” as a total reset, a complete reimagining, almost a starting over, and this time I had to take care of myself.

With this reset, did the actual music you were making change at all, or was it only your intentions with how it would be made?

I had been in a period of writers block for two years and I didn’t come out of that for another year after winning the Tiny Desk Contest. I felt like an imposter, I was like, “Little do these people know that I don’t write songs anymore…” But I chose to relearn how to write songs and to try to meet myself where I was, instead of trying to making something perfect or good.

I just had to remember, how did I start writing? I was 15 and struggling, I didn’t know how to coexist with painful things, and I started writing because it helped me get through it. I didn’t write because it needed to be good or I needed to sell it. At that time, I had all these other creative practices, [like] journaling and dancing around my room, and I had let go of all of them during that period, and I felt like I couldn’t make anything. I wasn’t ready to process what I had been through.

When I did starting writing again, it had to come from this place of childlike curiosity and wonder and I had to tell myself every time I wrote, “It will probably be bad.” And letting it be bad is what allowed me to write anything at all.

As a bilingual writer, you have access to another tool – choice of language – that many of us don’t have. How and why do you approach your songs in one language or the other, and how does it color them?

I heard Allison Russell talk about this in an interview. I’m paraphrasing, but I think she said something like, “Writing in different languages is like accessing different channels of the unconscious …” and similarly, I feel like I don’t make a conscious choice about what language I write in, but it could come from a different place.

I have noticed that writing in English, it tends to be more conversational. I just tell what I’m feeling, literally, and try to trust that the feelings will reach people, as long I’m being honest.

When I’m writing in Spanish, even though it’s my native language, I’ve always lived in the U.S., so I just have a limited vocabulary. There was a period of time where I was only speaking Spanish at home, it was the strict language at home, so I think it’s my childlike language, but it gets used in new and poetic ways. Whatever words can capture that feeling are the ones that I’m gonna stick to, because I don’t have that many to choose from! I don’t have trick phrases or literary devices, and maybe I have a little less judgement in Spanish as well. Limitation is really a gift in that way.

That’s really interesting! So with that in mind, how do you feel about language translation with songs? Is it helpful or harmful to the meaning?

I actually love translating and when the first album review came out from No Depression about Multitudes, the headline was “…Alisa Amador is Found in Translation.” I was so happy about that. Because really, my best language is Spanglish, switching in between is where I’m most comfortable, and that in-between-ness is where I’m always existing.

In my parent’s band, they would often give a translation of the song for an English speaking audience; my dad would play the progression of the song and my mom would stand there dramatically, looking fabulous, telling the lyrics in a beautiful way, always within the frame of the chord progression.

So I really enjoy giving a translation before singing the songs now as well, and so many people have come up to tell me they love it. The translation being in time with the song makes it possible for them to even follow along while I sing it in Spanish.

There’s something so metaphorically perfect about that, because when you’re living in between you feel like you’re always missing something, but there’s something gained from that, too, because it makes it possible to give grace when someone isn’t understanding, or bring them in when they aren’t feeling heard. And that is what I’m able to do when I give a translation.

Can you tell me about your guitar style? It’s really beautiful. Who or what influences the way you play? And how did you learn?

I started because I idolized my dad. He is a classical guitarist and he’s trained in flamenco. As a kid I studied flamenco dance, too, so I used to dance while he would play. He gave me one of his old foot stools and I played nylon-string guitar for a long time, that was my first instrument. I just studied folk songs like “Monster Mash” and “Blackbird” and “American Pie.” My dad was super technical, but I didn’t study with him, and I knew I wanted to become a better guitarist.

Then in college, I saw a musician just playing solo electric guitar and singing and I had no idea an electric could sound like that. I love electric – but nylon-string acoustic will always be the origin of my playing, so I approach the electric guitar that way. Resonance is really important to me and noticing how chords feel. A lot of my writing is just simple chords and adding and taking away notes. I’m very much still learning guitar, I’m in this stage of guitar learning where I get lost in self doubt, so I practice whatever I play live so much in order to feel confident performing.

I’m sure there’s a lot of Spanish language folk music that folks in the “Americana” scene are really missing out on, myself included. What are some other artists that sing in Spanish or in other languages, that you think folks should know about?

One of my big inspirations for the overall sonic work of Multitudes was the album Domus by Sílvia Pérez Cruz. I listened to it obsessively seven years ago without realizing it was the soundtrack of a film, Circa de Tu Casa, which is about the real housing crisis in Spain. [Pérez Cruz also stars in this film.]

Something I thought Cruz did so well on this record is that she is so feelings-oriented. What she feels is what dictates how she sings the song, which is a philosophy that I share. But she also has this riveting voice, so it’s all about telling a story. The production on the record completely holds what she’s singing, but it is also musically and technically beautiful. You want to have a record you can turn to again and again and notice new things to love.

Is there anything else you want readers to know before we end?

I guess I’d like to give a gentle reminder to human listeners, to the people listening and reading, that you really matter to independent artists. Every listener is the life force behind our careers. When someone comes to a show, and then comes back with a friend or presses play on a record they’ve not heard before, those things are what make my job possible, so thank you to the individuals of the world who press play and pay attention!


Photo Credit: Sasha Pedro

No Expectations, High Hopes: Sallie Ford in Conversation with Charlie Cunningham

On first listen, it would seem Sallie Ford and Charlie Cunningham have little in common, except that they are human musicians. A singer/songwriter born in North Carolina but based in Portland, Oregon, Ford writes soul-baring lyrics that reveal a caustic wit, a persistent self-deprecation, and an abiding love for doo-wop, rockabilly, punk, and crunchy guitars. With her backing band, the Sound Outside, she released two albums, then went solo with 2014’s Slapback. But her latest, Soul Sick, may be her best yet: a set of lean, mean songs that reveal an ongoing battle with her baser urges, an emotional landscape where “the feeling of failing … is freeing.” Her music is blunt and direct, like a fist applied swiftly to your jawline.

Cunningham’s music, by contrast, starts as a gentle caress but ends as a deep scratch — fingernails digging into skin to draw blood. Through a series of EPs and singles, this London-born, Oxford-based musician has established himself as a formidable guitar player and a songwriter with a brutal economy of language. “I’m not here to pick a fight,” he sings on “An Opening,” “but we can, if you like.” Released on the Swedish label Dumont Dumont, his debut album, Lines, is taut and tense, with flourishes of synth and drums that underscore his percussive guitar playing.

Aside from a certain musical violence, Ford and Cunningham happen to share an understanding of music as a fundamentally cathartic endeavor, of songs as vehicles for the kinds of dark secrets you wouldn’t normally admit to a roomful of strangers. Never exactly grim nor simply self-absorbed, they are hyper-confessional lyricists, which means their albums are equally harrowing and relatable. Beyond that, they both come across very differently in conversation than they do in their music: amiable and animated, Cunningham speaking quickly and Ford punctuating her remarks with a piercing laugh.

One of the reasons I wanted to get you two on the phone together is that you’re both incorporating some styles that I don’t hear in a lot of music right now — Sallie with doo-wop and early rock, Charlie with flamenco. Those styles seem integral to your songwriting, rather than just sounds you’re dabbling in.

Sallie Ford: I just like retro music, in general. I grew up listening to a lot of oldies. My parents really liked the Beatles and Aretha Franklin and James Taylor, and we would have dance parties in the living room. [Laughs] So a lot of my music is about nostalgia. If you’re going to be influenced by anything, it has to be something that just calls you. What about you, Charlie?

Charlie Cunningham: First, I want to say well done on your album. There’s so much going on there, especially on that song “Unraveling.” You can definitely hear your soul influences coming through. As for me, I’ve always liked all sorts of music, but particularly acoustic guitar music. I used to listen to a lot of people like John Martyn and Nick Drake and Leonard Cohen — those kinds of people, playing that finger-picking style. I wanted to learn how to do that. I’d run out of tools, as far as playing goes. I went for flamenco because it seemed like the kind of thing I could understand. It sounded alien, but it also sounded somewhat familiar. It sounded very human and relatable. Once I did learn it, I was off. It just took a long time. I don’t know about you, Sallie, but it took me a very long time before I was ready to say, ” Here’s my music, people. This is what I do. This is me singing. This is me playing guitar. That was the biggest hurdle for me.

SF: I grew up playing music, but it always mortified me to perform in front of people. My mom would have to make me. I played classical violin, and she would throw these concerts at her friends’ houses, and I would just die from embarrassment. It took me moving to a new city where no one knew who I was to realize that maybe I actually did like performing. Which is strange, because my whole family are performers. They’re much better than me. My father is a puppeteer, and he would make puppets with us. We lived way out in the boonies, and I was home-schooled. It was a pretty unusual upbringing. What about you?

CC: I was born in London, but I grew up about an hour outside of the city in a bit of country. I say “a bit of country” because you have these cities like London and Birmingham and Northampton, and then you have the bits of country between them. I lived in one of those. There was always music playing in my house, but there weren’t many players in my immediate family. My granddad used to sing. I’ve got lots of brothers and sisters — I’m one of five — and we were always trying to out-sing each other, not with any kind of skill, just in terms of volume. It was mainly a thing I did on my own, really. Music struck me early. I’d watch a lot of MTV, back when it was just one channel, and VH-1, and I stared to get interested in the world of music. We listened to a lot of Stevie Wonder and Elton John and these classic songwriters at a very young age … Why does my answer suddenly seem so much longer than yours?

SF: Ha! I think you’re just good at talking. I tend to clam up.

CC: I don’t think I am. You’re quality over quantity. Anyway, do you feel any relief now that your album is done, or do you feel anxious putting it out there in the world?

SF: I’m really excited. I’ve had a whole year off, and I have a new band, so I’m excited about all that. This will be my fourth album, which is crazy. But one thing I am nervous about is just now realizing how hard it is to be a musician, and I think it’s getting harder with digital downloading. Are you familiar with that really nerdy TV show in the U.S. called Nashville?

CC: No, I don’t know it.

SF: It’s not great. It’s a lot like a soap opera, but the reason I bring it up is because they’re all talking about how musicians are being affected by downloads. The fact that they’re talking about it on a major network television show about pop-country musicians is scary to me. I’m like, “Oh my god, what did I get myself into?” Maybe it’s not as bad in Europe, so I guess I could stop touring the U.S. and just tour over there.

CC: When I was listening to your stuff, there’s definitely this sense of being aware that what will be will be — like in that song “Failure,” when you’re talking about failure being freeing and a fleeting thing. That’s a good way to think about doing music, just knowing not to expect much. It really can be liberating. It does free you up writing-wise, because you don’t have to worry if it will sell. I think live music is one of the only things now that’s actually flourishing, perhaps more than ever, just due to the fact that people have to play gigs and tour to make a living. That’s the only way I can do it. So, in a way, maybe there are some positives, but it’s a bit of a Wild West, at the moment.

SF: I feel like I’ve written my most important album, and it’s just … I’m trying not to think about the past and how it’s been such a struggle. I want to change my way of thinking. I feel like I’ve been doing this long enough that I start to make assumptions about how things are going to go. Maybe that’s just how I am — always preparing for the worst.

CC: Preparing for the worst and hoping for the best.

SF: That is my motto, actually, although I word it slightly differently: No expectations, high hopes.

CC: That’s the only way to be, isn’t it? Because, at the end of the day, it’s the music that’s going to stay forever. That’s not going anywhere. That’s your thing that you’ll look back on and say, “I’m so glad I did that.” And it’s such a good record. I like the guitar sounds. What’s going on with the guitars there? Were those vintage amps?

SF: Yeah. I have tube amps. It’s actually all new equipment, but it’s modeled to sound old. I really dig Fender guitars, especially if you put them on the most trebly sounding pickup. I really love a thin, trebly sound. I love surf music. Actually, when I first learned guitar, my first teacher was trained in flamenco playing. He could do all this fast picking because of that training. He got some of the chops. Here’s a question for you: Do you play solo when you tour, or do you have a band with you?

CC: I’ve been playing solo for the last couple of years, but I’ve got a European tour starting pretty soon and there are going to be a couple of other people on stage with me. It’s still really minimal stuff, just some light percussion and some soft synths underneath to give it a bit of a lift. It’s still fairly simple and calm stuff, nothing too dramatic. I think the only way I was able to play music for the last couple of years was to do it on my own. Otherwise, it’s just too expensive to travel with a group of people. But I could usually say yes to anything because it’s just me and my guitar and a bag. But now I think I could probably justify getting some people on board, so I’m looking forward to traveling with other people for a change.

SF: Sometimes I think I might go back to doing that. I never did it that much. I did open mic nights, when I first started playing. My biggest goal right now is to go to Japan, and I feel like that’s not going to be a money gig. So maybe the next record will be a solo record that lets me tour in Japan.

Why do you want to go to Japan?

SF: I went to Japan when I was 12 because I had a bunch of pen pals. Since I was home-schooled, my parents would let me write to pen pals as part of my homework. So I would spend hours researching the countries they were from, and I was obsessed most of all with Japan. I learned Japanese and had a Japanese teacher, and she took me back with her to Japan to meet some of my pen pals. I’d really like to go back. I find that most Americans are pretty fascinated by Japan. What’s your dream tour, Charlie?

CC: To be honest with you, I really want to tour across the pond in your part of the world. I’ve never played a gig in America, but I’m coming over for the South by Southwest festival in March. Hopefully I can get some other dates during that trip. That would be fantastic. It’s a bit of a dream, but growing up in England, watching the telly and listening to American music, we knew American culture really well over here. So I think it would be interesting to see it and play some gigs over there. I’m just going to go over on my own, not with a band or anything. So, you’re from Portland, right?

SF: I lived here for about 10 years. I moved from this little city in North Carolina called Asheville, which is like a miniature Portland but not as famous. It’s one of the most liberal college towns in the South. Have you heard much about Portland over there?

CC: I’ve been to the States once, and one of the places I went was Portland. I went there and Seattle. I really like Modest Mouse, so I was excited to see the city. I heard this band called Mimicking Bird. Did you ever hear them? I think they’re on the label that Isaac Brock from Modest Mouse runs. It’s really nice music. And Johnny Marr from the Smiths lives in Portland, I think. I’ve seen that program Portlandia, as well, which I love.

SF: So many cool musicians who live here, for sure, but it still feels like a small town. That’s what I like about it. You run into people you know all the time, and most people know each other, especially in the music scene. Most of the time people aren’t very competitive with each other.

CC: A little bit of healthy competition can be okay, but generally you need to be supportive. That sense of community is important. I think that’s why I keep ending up back in Oxford. There’s a sense of community here, and good music. People go to each other’s shows and they keep an eye out for what everybody else is doing. That really helps the creativity and makes you feel involved.

What took you to Oxford?

CC: It’s not a million miles away from where I grew up. Basically, I grew up between Oxford and London, and I ended up studying there — not at Oxford University. I should just clear that up right now. But I did study at a university in Oxford for a little bit. I met a lot of people there, and there’s a big music scene going on there. You’re only an hour away from London, so you can be really involved in that scene, but then you can step out of it and be in this much smaller town. It’s an inspiring place to be. There are lots of people from all over the world in Oxford, because of the university. So you get to meet a lot of different people. And I love a bit of history. It’s nice to walk into town and see all these really old buildings. It’s a clam place to be. When I get home from touring, Oxford is a good base. I’ve lived here for eight or nine years total, but I keep moving away and coming back. Maybe I’ll end up staying a bit longer this time.

SF: I saw something on your Facebook about how you went to Abbey Road. What was that like?

CC: Yes! I went there to master the album. I recorded it in New Cross in south London, and then I did the mastering at Abbey Road. What a great day that was. I was such a Beatles fan when I was growing up, so it was just crazy to be there. You go through the studio and see all these pictures of people who have played there. And it’s everyone. It felt humbling, and I was really trying to be present for it. There’s a lot of stuff that happens and you don’t sit with it properly, but I spent most of that day really trying to take it all in. And they did such a job with the mastering. They really took it to another level, and it was incredible to watch and hear that happen.

Here’s a quick question for you. That song “Get Out,” is that about trying to get songs out of you, trying to get music out of yourself?

SF: I love that interpretation. It’s cool when songs can mean different things to different people. When I wrote it, I was thinking about how I tend to give up pretty easily. If I’m feeling overwhelmed by a situation, my first inclination is to remove myself, especially struggling to do music. It’s overwhelming, and I tend to give up on things too quickly. I’ll take some new class or try some new hobby and, before I even start, its like, “Oh no, I’m already over this.” You can’t do that before you’ve even started. You can’t be the best at something as you’re learning to do it.

I recently took this weird circus class, and I had this competitive feeling, like I want to be really good at it. But it was so hard and I struggled so much that I swore in front of the whole class. They were trying to get me to hang upside down, and I finally went, Screw this!” It was the very first class. I made the mistake of going with my friend who was really good at it. I was jealous.

CC: At least you went to the class. Some people might not even try. I think that’s admirable.

SF: I started doing hip-hop dancing a few years ago. I was pretty bad, but it was so much fun that it kept me coming back. I would never do it in front of anyone, but there’s so much about it that I love. It shuts your mind off. Everybody talks about yoga shutting your mind off, but for me, it’s dancing.

CC: I used to dance a lot more than I do now. I need to dance more. I used to enjoy going to clubs and dancing, but when I got older, I got more self-conscious. Maybe that’s something to fix. Maybe when I’m in Austin, I should have too much to drink and end up dancing somewhere. Note to self …


Sallie Ford photo by Kim Smith-Miller. Charlie Cunningham photo by Louisa Stickelbruck.