Basic Folk – William Prince

William Prince spent a long time recording his debut album. By the time Earthly Days was released in 2015, Prince had lived a lot of life and was ready for the sort of instant stardom that would throw a lot of emerging singer-songwriters for a loop. A number of extraordinary things happened followed the release of Earthly Days: the song “Breathless” was a hit on the Billboard adult contemporary music charts, Prince won the Juno Award for Contemporary Roots Album of the Year, and he toured the hell out of the record for several years, opening for artists like Neil Young. This extended tour gave him the opportunity to basically perfect his live set in a way many new artists don’t get to.

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William has gone deeper and deeper and deeper with subsequent releases. He describes love and loss and self and community and fear and courage with universal appeal on 2020’s Reliever. He reinterprets the orthodoxy and aesthetics of his Christian upbringing through an indigenous lens on Gospel First Nation. He synthesizes varied traditions and flexes impressive vocal chops almost casually.

William’s new record, Stand In The Joy, comes out April 14th on Six Shooter Records, and it is a catchy, ambitious testimony about the power of love and hope. Talking about the album with William gave me the chance to ask him about his evolving spirituality, the tension between tradition and trendiness in roots music, how the loves of his life change how he shows up as a performer, what it’s like to work with superstar producer Dave Cobb, and what freedom looks like from a Peguis First Nations perspective.


Photo Credit: Joey Senft

LISTEN: William Prince, “When You Miss Someone”

Artist: William Prince
Hometown: Peguis First Nation – Manitoba
Song: “When You Miss Someone”
Album: Stand in the Joy (produced by Dave Cobb)
Release Date: April 21, 2023
Label: Six Shooter Records

In Their Words: “Time has been on the forefront of my mind. This record is making up for the time I lost to grief and pain… This record dares to remain positive amidst the seemingly endless reasons to feel negative or sad, while still holding space for just how crucial those things are to feeling joyful and happy. This record acknowledges pain but does not give it power. What I hope comes through are feelings of love, peace, and strength. The strength to stand in the goodness of what you have, rather than sit in what you have lost. This record showcases what provides me my greatest joy. The love in my life.” — William Prince


Photo Credit: Jsenftphotography

LISTEN: William Prince, “Gospel First Nation”

Artist: William Prince
Hometown: Peguis First Nation – Manitoba
Song: “Gospel First Nation”
Album: Gospel First Nation
Release Date: October 23, 2020
Label: Glassnote

In Their Words: “Gospel is by definition ‘the good news.’ These songs were capable of lifting spirits in the darkest of times. I witnessed it on many occasions. They provided hope and relief. A subject I addressed earlier this year. Maybe that message needs continuing throughout this time. I am as much the grandson of Chief Peguis, the founder of Peguis First Nation, as I am Edward Prince Sr., one of the founding Christian pastors of that same community. Gospel First Nation is an amalgamation of two very important realms in my life.” — William Prince


Photo credit: Jsenftphotography