Industrial Strength Bluegrass, a Xenia and Wilmington, Ohio-based festival run by Joe Mullins and his family and staff at Real Roots Radio, won Event of the Year from IBMA in 2022 and 2024. Content on their festival social media has racked up millions of views on TikTok, YouTube, Instagram, and Facebook. And rightly so, their events and airwaves always boast the absolute best in bluegrass.
BGS has partnered with Industrial Strength Bluegrass many times over the years and this time we’re excited to bring you full-length videos of ISB’s most popular and veritably viral performances. We began the series sharing Ron Stewart and Michael Cleveland ripping through a version of “Roanoke” accompanied by Joe Mullins, Vickie Vaughn, and more. Now we’re continuing the series with our second edition, this time featuring Carson Peters & Iron Mountain performing a gospel number, “Lord Don’t Leave Me Here.”
Captured at Industrial Strength Bluegrass in March of 2024, it’s a lovely a cappella arrangement, sung in an old-fashioned bluegrass style. When ISB first shared a clip of the number on TikTok later that year, it quickly amassed 2 million views and over 180,000 likes. Carson Peters, who’s been well-known on the bluegrass circuit since he was a youngster, is no stranger to this sort of virality, whether it’s his singing or fiddling that awes audiences.
Now more than two years after this hugely popular performance, Peters just announced that he’s signed a publishing deal with Sony Music Publishing Nashville. An accomplished songwriter as well as a frontman and picker, Peters has a couple of cuts on Braxton Keith’s new album, Real Damn Deal, and Peters and Iron Mountain will open for Keith on select tour dates this summer. Peters does it all, from country songwriting to a cappella bluegrass gospel – and fans and listeners are loving it.
Follow Industrial Strength Bluegrass on TikTok, Instagram, YouTube, and Facebook. Make plans to attend their Summer Fest held July 16-18, 2026 in Xenia, Ohio, and future indoor festivals, too. More information can be found here.
With three-part sibling harmonies and acoustic arrangements that harken back to the music of the 1940s, the Brudi Brothers are still somehow right in step with the modern era.
Seattle-based brothers Johannes, Conrad, and George Brudi charmed millions on social media with “Me More Cowboy Than You,” a catchy and clever number written after a winter trip to San Francisco. In the midst of tech workers in puffy L.L. Bean jackets, the brothers couldn’t help but notice the occasional random guy in 1960s cowboy attire. The anachronism naturally lent itself to some gentle ribbing. Who among us hasn’t seen someone, camera in hand, doing a country fit check?
When “Me More Cowboy Than You” took off on TikTok in January 2025, the Brudi Brothers already knew how to sing loud and hold a crowd, giving them a runway to a touring career. They’ve signed business deals with Mom and Pop Records and CAA, but they’re still leaning toward the DIY aesthetic. (For example, their best friend from school is their tour manager; he even built out a trailer for them.)
In the summer of 2025, the brothers broadened their audience on bills with fellow former busker, Sierra Ferrell. They’ll join her on dozens of dates this summer, too. Last November, the band made their Nashville debut at the Ryman Auditorium on a bill with 49 Winchester and Noeline Hofmann. While the brothers weren’t familiar with the history of the venue, being from the Pacific Northwest, they are well-versed in the golden era of country music.
“Being in the back of the Ryman, we saw all these photos of these legends of the national country scene from the ‘50s and ‘60s and ‘70s,” Conrad Brudi says. “In the photos, you can see that you’re standing in the same doorway as the photo was taken. That was pretty exciting.”
Already this year they’ve opened select concerts for The Head and The Heart, headlined a club tour, and confirmed a pair of hometown dates in Seattle warming up the crowd for Kacey Musgraves. They’ve also brought in one of their favorite folk musicians, Eleni Govetas (violin and percussion) to tour with them, adding not only musical dexterity, but also a hint of instrumental mystique.
Good Country tracked down the Brudi Brothers by phone somewhere in Ohio, as they spent a day off driving to their next gig to promote their new Dark and Stormy EP.
When you hear the phrase “dark and stormy,” you might think of that literary line, “It was a dark and stormy night.” Or you might think of a rum cocktail. Now it’s the title of your EP released in April. What was it about that phrase that kind of sparked your interest?
Conrad Brudi: Actually a dream that Eleni was having. She was talking in her sleep while we were camping, and she said, “Who’s your Mr. Handsome Darkened Prairie?” – a weird character in her dream that was like a sexy version of Mr. Clean. I woke her up, like, “What’s going on?” And she said, “It was like this sexy, bald guy on a burnt prairie.”
[The title] “Mr. Handsome Darkened Prairie” would be a little bit too avant-garde. So I just changed it and wrote a song about a guy we used to busk with who died, from the perspective of his dogs. This guy was a real piece of work. Basically, there were some girls that liked him, but mostly just his dogs liked him. And I figured his dogs must miss him. So I wrote that song sort of about these two dogs who stuck with him despite the fact that he was kind of a bad guy.
You’ve been performing since you were young, right? How old were you when you started?
CB: We have been doing this since we were teenagers. I was 16 or 17 when I started. George was 14. So we have over a decade of busking and learning traditionals and standards and all these folk songs of jazz and ragtime, and bluegrass standards. We busked a lot in Europe. We were, at times, one of very few American acts in a city at that time. For much of our busking career, we’ve been sort of a novelty in town. And so coming back to America, it was daunting, not knowing how we would be accepted in the actual American music community.
How did you get linked up with Sierra Ferrell?
CB: It was just being part of the same busker circuit. All of her friends are buskers or in that community, so we know so many people who busked with her in various groups that she was part of or leading. We’ve sort of missed [crossing paths with] her for years now, but we’d always known about her and saw her online stuff and heard stories about her. So we met her on the first of May last year, officially, and we played a show with her in Albuquerque on May Day.
George Brudi: But how we got linked up is a lot less romantic than just happenstance. It was our agent who linked us up.
CB: We had been told by bookers before that we should sign with their booking agency because we could play with people like, say, Sierra Ferrell.
That’s a good pitch, right?
CB: We said, “Nah, we’ll pass on this one.” They’d say, “I guess you’ll never play with Sierra Ferrell.” So we ended up playing with her anyway.
At the Exit/In show in Nashville, you played “Moon Over Montana,” and it’s not that often you hear a Jimmy Wakely shout-out. What made you want to record that song for this EP?
CB: It’s one of those songs that does well busking, and we enjoy singing it. And it’s a fun, three-part harmony tune. Then you have that cool violin part for it. So, it was sort of thrown in last minute, actually. We were trying other songs because we wanted to put one cover on the EP. We were trying all these other things. We tried recording “Goin’ Up the Country” and we didn’t really like that. Then we tried “Moon Over Montana.” It came out naturally and sounded much better than anything else that we had tried, cover-wise, that session.
Listening to that song on the EP, you’re an impressive whistler. How did you learn to whistle?
CB: From cowboy movies, like The Good, The Bad and the Ugly. Ennio Morricone, “The Ecstasy of Gold.” I loved whistling that when I was a kid. That was my favorite movie, and we had really good acoustics in the bathroom where we went to school. That’s where I learned to whistle.
At that show in Nashville, you were playing originals, but you pulled out a Lonnie Johnson song and a Lead Belly song and a Sons of the Pioneers song. How did you discover this wealth of music? Where did you hear about these older artists?
CB: Our grandparents. We lived with our grandparents, and our grandpa was a Dixieland banjo player and harmonica player. Also our dad had a lot of CDs, and played fiddle and guitar. We just grew up with it. Some of it was the atmosphere we were in that led us to discover the kind of music we actually related to, as opposed to just listening to whatever our friends in school were listening to, the Top 40 or something. I think all of us have an aversion to music that doesn’t feel good to us. I don’t know how else to say it.. We all don’t listen to a whole lot of music, but when we do listen, we’ll obsess over one artist or one song or one album. And so it’s not necessarily a wide breadth, but it’s a deep trench. [Laughs]
George, when did you gravitate towards playing the upright bass?
GB: It was a little more than a year ago, right before we played “Me More Cowboy.” I was telling Johannes that I should get an upright bass and we should sing into one microphone. The bassist standing in the middle, then two guitars on the side, and we sing three-part harmony. And then I got the bass without really realizing you actually have to learn how to play upright. So, this last year, I’ve been trying as fast as I can to figure out how to play the instrument.
How did that go for you? Did you pick it up pretty quick?
GB: I think I picked up the basic technique of it quickly, then I plateaued really heavily. I’m slowly digging myself out of it, because it’s hard to make notes, but to have them be in tune is the harder part.
How did “Me More Cowboy Than You” change the game for you?
GB: It’s the reason why we’re able to tour now and why we have a record deal and all that stuff. It’s like, that’s to thank for it. But I hope that it’s seen as a jumping off point, and isn’t just like the thing that people recognize, and then they’re like, ”All right, moving on.”
Are you getting that vibe? It seems like it fits in pretty well with a general show.
CB: It’s more of our concern that the suits will see it that way. “Well, write another hit,” you know? … There was even a write-up in a big magazine that put an article out saying that “Me More Cowboy Than You” was clearly about our experience in Nashville. I looked into it. The writer was from London. It was just sort of him guessing.
I noticed as soon as you played that song in Nashville, all the phones came out. “The flickering screens,” right on cue. It’s got to feel good to have a song that everybody’s excited to hear. What is it like to travel the country with a song that people love?
GB There’s nothing really to compare it to. We played the Ryman last November and when we played that song, looking at the stained glass windows and the crowd of people in the beautiful theater, that was a pretty cool moment to realize, like, “Wow, this is the reason why we’re here.”
Brat summer has come to bluegrass music – like seemingly every other corner of our culture. This viral social media sensation continues to mystify internet scrollers, news anchors, journalists, and analysts of certain generations, but the trend – based on the wildly popular hyperpop/dance album, brat, released by DJ and pop star Charli XCX in June – has found a sure footing in one perhaps unlikely corner of the music industry: bluegrass.
This fact was no more evident to the editorial staff at BGS than at our A Bluegrass Situation after show at Newport Folk Festival last month, where recent BGS Artist of the Month and banjo magnate Tony Trischka posed an earth-shattering question to the cavalcade of bluegrass and roots music stars waiting backstage: “Who here is brat?”
Reactions were mixed. Trischka and his cohort attempted to explain “brat” to the gathered artists and comedians; those with knowledge of the conversation hesitated to identify who among the star-studded lineup identified as “brat” to Trischka and who did not, out of respect for those present.
While our Newport Folk Festival lineup may have been an organic blend of brat and non-brat, elsewhere in the roots scene critically-acclaimed and award winning artists, pickers, and bands have gleefully brought brat to the forefront of a busy bluegrass festival and music camp season with many videos and posts celebrating brat summer. Impeccable instrumentalists, GRAMMY and IBMA Award nominees and winners, and industry leaders have all been seen making posts, referencing brat, and doing viral accompanying dance moves for XCX’s “Apple.” Meanwhile, new acoustic string band supergroup Hawktail have declared it’s a “Britt summer,” instead, celebrating their bandmate, fiddler Brittany Haas.
Do you or someone you know identify as brat? Are you, too, enjoying a bratgrass summer? You aren’t alone. These bluegrass artists and bands are certainly brat. And, with a few more weeks left before we usher in fall, there’s still plenty of time for bratgrass to continue to entrance and enlighten the bluegrass community.
Look, we already knew Sister Sadie are brat, because No Fear = brat. The transitive property applies. Brat brat brat. Whatever this legendary lineup tackles, from exciting covers to TikTok dance trends, we’re here for it. Bratgrass epitomized. No notes, very demure. Very cutesy.
Mandolinist, instructor, multi-instrumentalist, and coffee expert Maddie Witler was one of the very first bluegrass adopters of brat – some would argue, even well before the eponymous album. Witler has toured and performed with so many of bluegrass’s greats from all across the genre map, and now has crafted a vibrant online presence and business through TikTok, Patreon, and, of course, bringing the “Apple” dance and brat chartreuse to bluegrass.
Missy Raines is one of the winningest musicians in the history of the IBMA. Clearly, Raines is also brat. Here, she and members of her band, Allegheny (Ellie Hakanson and Tristan Scroggins), are joined by the Onlies (Sami Braman, Vivian Leva, Riley Calcagno, Leo Shannon) as well as several other instructors and musicians at Targhee Music Camp in Alta, Wyoming in the Grand Tetons. Sounds plenty brat to us!
In-demand guitarist and multi-instrumentalist Seth Taylor currently tours with Sarah Jarosz, bringing brat with them everywhere they go. Or, should we say, “brat paisley summer.” Which, naturally, we’ve gone ahead and agreed is 100% a thing. Taylor is a bluegrass shredder who’s performed and recorded with countless artists and bands in country, Americana, folk, and beyond. Plus, his tasty acoustic guitar cover of Sabrina Carpenter’s “Please Please Please” feels pretty brat to us, too.
While we wish we could report a Pickin’ on Brat album is currently in the works or that Charli XCX will launch surprise bluegrass remixes with a Sierra Ferrell feature verse coming soon, rest assured the BGS team will continue to monitor, address, and report on the very important issue of bratgrass to our audience and readers – brat or not.
As more and more TikTok trends and hits from the current pop and Top 40 charts filter into string band music – like Taylor Ashton or Sister Sadie covering Chappell Roan, Seth Taylor’s “Please Please Please” rendition, Molly Tuttle singing Beyoncé, and many more examples crossing our feeds daily – it’s clear this bratgrass summer is first and foremost for the demure and mindful rootsy girls, gays, theys, and every brat in between.
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