While Kentucky is the birthplace of the father of bluegrass and as a hotbed for country artists, it also has much more to offer. Proof lies with Magnolia Boulevard, who’ve been turning heads with their mix of Appalachian soul and southern rock since their formation in 2017.
Led by powerhouse vocalist Maggie Noëlle – whose voice has drawn comparisons to everyone from Susan Tedeschi and Bonnie Raitt to Grace Potter and Amy Winehouse – the Lexington-based group has experienced highs like winning the band competition at Virginia’s FloydFest, hitting the road with Blues Traveler, and earning the personal endorsement of Paul Reed Smith and PRS Guitars – not to mention Noëlle becoming a mother. However, they’ve also experienced the lowest of lows, from having some of their biggest shows to date cancelled during the COVID pandemic to the unexpected death in 2021 of their drummer and founding member, Todd Copeland, that have done everything but derail them.
But instead of crumbling under the pressure, the band – now comprised of Ryan Allen (keys), Roddy Puckett (bass), Austin Lewis (lead guitar), Brandon Johnson (drums), and Noëlle – have fought through those trials and tribulations to deliver their long-awaited debut album. The self-titled effort looks at strength and perseverance in its many forms, from leaving relationships that are no longer serving you (“On My Own”) to learning to overcome and adapt regardless of the circumstances (“Strong-Willed Women”) and forgiving Noëlle’s father for never being around (“Nomad”).
According to Noëlle, the album marks a noticeable shift in her songwriting that reflects a much more personal tone and side of herself that she’s refrained from showing fully on stage, going all the way back to her days before the band when she sang in the bluegrass outfit Moonshine District.
“It’s taken a long time, but I’m finally realizing that songwriting for me is very much therapy,” she says. “Writing things down and getting it out and releasing it is just so gratifying and feels so empowering after being scared to do so for so long.”
During a candid conversation at an indoor market on Lexington’s north side, Noëlle spoke about everything from the long road to the band’s first album. We chat about how the sudden loss of Todd Copeland rocked the band’s world, the confluence of Appalachian and Southern music that informs the band’s sound, and more.
Why was now, eight years into the band, the right time to release your debut record?
Maggie Noëlle: I’ve wanted to put out a full-length record for years and years now. A lot of why we hadn’t yet was due to the age of streaming and constantly fighting the algorithm to get our name in front of people. Because of that, we’ve focused a lot on single releases as a way to gain more traction and win the algorithm over. But we also have a good, hard-working group of guys that are 100% for the music as a collective. Playing with them just comes so naturally, which has made everything from playing to writing together a lot easier. It’s about damn time! [Laughs]
Indeed it is! Regarding the song “It’s About Damn Time,” is it a reference to that long road to bringing the album to life, or something else entirely?
Ryan and I actually started “It’s About Damn Time” when we were driving to New Orleans to play an acoustic duo set at JazzFest. The idea was to portray the feeling of waiting around for things to change but ultimately realizing it’s you who has the control to change what you want in life. Even though it wasn’t originally meant for us as a band, it’s definitely shed some light on the progression of the group. It’s about damn time we finally have a full-length album!
You’ve had a lot of turnover in the band since 2017, from members coming and going to Todd Copeland’s death in 2021. What’s it been like continuing to make music as all of that has happened around you?
First and foremost, this band was Todd Copeland’s baby. He had an idea and knew he wanted to essentially give me a platform for my voice that I’d never had before with electric music. We kind of peaked during COVID after winning FloydFest’s On The Rise band competition in 2018 and going on tour with Blues Traveler in November 2019. But soon after, the world shut down, leading to the summer being letdown after letdown as we watched all the huge festivals we had lined up get canceled.
When 2021 rolled around, we were all excited to get back into the world until Todd’s unexpected passing, which shook all of us up in a way that we didn’t even understand. Obviously we were mourning our brother and friend, but it definitely shifted a lot of our energy. We’ve dealt with some more heavy punches since then, but we’ve also overcome a lot as well. Having someone in the group now like Roddy, who was close with Todd and played with him in the band Green Genes during the ‘90s, has made everything feel very full circle.
This album will also mark the band’s first vinyl release. What are you most excited about with that?
It’s something that fans have been asking us for for a while, so we’re thrilled to finally be giving it to them. We started taking some with us to sell at shows earlier this month and have already gone through a bunch of what we ordered. At the same time, though, it bugs me that so many songs from it are already released as singles. With records, I love listening to them front to back because oftentimes the track sequencing tells a story. But with how we approached releasing this it feels like it’s stealing some of the magic even though the full album still features three tracks – “Nomad,” “Anything,” and a cover of Robinella’s “Man Over” – that won’t be unveiled prior to it coming out.
Tell me about the Robinella cover?
When I was really little my aunt and uncle took me to Bristol Rhythm & Roots and I saw her perform. I was only 11 or 12 and fell madly in love with her and have been listening to the band ever since. She has a song called “Man Over” that I’ve long covered in my solo sets that Ryan really likes, so we decided to bring it to the band and put our own spin on it.
How did you decide which songs to put out as singles and which ones you wanted to save for the full album release?
Aside from the cover, “Nomad” and “Anything” are definitely two of my favorites that we recorded for the album. The latter is one that Ryan actually co-wrote with Madelyn Baier, who I didn’t meet until after the fact. When I did I told her how much I loved the song and she told me she thought it was meant for me to sing it. When Ryan first sent it to me I remember replaying it over and over. Before long, it turned into a mantra of sorts to help me acknowledge the special people and moments in my life and not turning a blind eye on things just because shit gets hard.
“Nomad” is also a very special song. Something I’ve always struggled with in my songwriting is opening up about my personal life, mental health, and emotions. That tune is a bit of a forgiveness song for my dad, who’s never really been a presence in my life. Rather than be bitter about it, I wanted to write a song that forgives him for that absence and reflects on how good a person I’ve turned out to be despite that.
“Strong-Willed Women” is another song that appears to take on a similar tone of highlighting strength to overcome adversity. Mind telling me about it?
I initially wrote that song when I was 17 or 18 about a health scare the women in my family were dealing with. It’s a song I never really expected to throw at this band, but Ryan always liked it and even helped me rewrite the bridge portion of it. It’s one we’ve been playing since the start that I don’t think I’ll ever get tired of. Lyrically it’s very close to what you described – about a person going through something really hard and overcoming it. Strength and resiliency are both really big parts of not just this track, but of the whole album.
You just mentioned how old “Strong-Willed Women” is compared to the other songs on the record. How do you feel you’ve evolved as a songwriter since penning that song in comparison to the newer tracks it joins here?
The difference is night and day and confidence is a big reason why. Ryan has always been in my corner encouraging me and trying to light a fire under my ass. He tells me that I have good songs inside me, I just need to practice and learn to use the tool correctly. I think a lot of what held me back in the past was being afraid to let all my dirty laundry out – not that I have much to begin with anyway. It’s taken a long time, but I’m finally realizing that songwriting for me is very much therapy. Writing things down and getting it out and releasing it is just so gratifying and feels so empowering after being scared to do so for so long.
With that in mind, what does it mean to you to be celebrating the album’s release back home with your biggest fans and earliest supporters at The Burl during your second annual Soul Stuffing Friendsgiving?
Being able to finally have a full length record out is such a personal achievement for me, and to share that with the community and people that have stood with us for eight years now is the icing on the cake. There’s some people – like you – who’ve been coming to all of our local shows and then some since the very beginning that have been begging us for this moment. There’s nothing more gratifying to have this moment with them back where this journey began. We’re also just very blessed – not only in Lexington, but Kentucky in general – to have so many talented musicians and other folks that we call friends who’ve been championing us for a long time too. It all feels like we’re one big family, which will make this celebration just after Thanksgiving all the more special.
What has the process of bringing this record to life taught you about yourself?
Like I said earlier, it’s taught me to have more confidence in myself – both on and off the stage. It’s taught me that I’m capable of letting people in more than what I have in the past and that I still have so much to learn. I’m always going to be my own worst critic, but when you have so much great feedback from great musicians and engineers like Duane Lundy it’s made it easier for me to accept their praise and keep my own thoughts and criticisms to myself.
Photos courtesy of the artist.
