Each year, the country music machine and its many fans and acolytes turn over, again and again and again, the quintessential question of “What is authenticity?” We’ve asked that very question quite a few times on Good Country over the last year ourselves, and we know as long as roots music and folk music are made, listeners will continue to ponder what is or isn’t “real,” “raw,” or… “authentic.”
Wyatt Flores has been chosen as authentic. Country Music has spoken, and this quickly skyrocketing young artist has been riding a wave lately surfed by folks like Sierra Ferrell, Tyler Childers, Colter Wall, and Zach Top. Like these real country “poster children,” Flores’ music is realistic and grounded. It isn’t idealized revisionism in outlaw trappings. His songs never attempt to sugarcoat or mythologize, paving over the complications of rural life, red dirt realness, or the gritty patina of a rural places – like his homeland of Oklahoma.
Flores’ new album, Welcome to the Plains, is decidedly and delightfully trad country with nearly universal critical and listener acclaim. He currently racks up 3.5 million streams a month on Spotify alone, bolstered by a series of incredibly popular and consistently viral singles and EPs leading up to this, his full-length debut. For so many writers, diehard fans, and critics, Flores has long been “one to watch,” but that visibility stretches further and wider, to listeners across the country and around the world from so many different backgrounds and starting points.
Part of the reason why such a young artist with a relatively nascent career could have already amassed such a coalition of followers is that realistic, unguarded, “I know who I am, even though I’m still figuring out where I’m going” approach. It’s evident in his artistry, his performing prowess, and his skill for songwriting – all of which are evidenced prominently across this album.
Welcome to the Plains is one of the most remarkable records of 2024; it continues a tone long set in Flores’ career and music, even before this current inflection point and its substantial momentum. Wyatt Flores is bound for longevity, for many more successes, for many more millions of plays, as long as he remains exactly who he is: Wyatt Flores.
Your music has such a strong sense of place, so I wanted to start by talking about Oklahoma and growing up there. You’re down to earth in the way that you talk about Oklahoma from the beginning of the album, from the first notes of the title track. You’re viewing it in a very realistic way, not just in an idealized way. Can you talk about how Oklahoma inspired the album and what “home” means to you?
Wyatt Flores: When you think about Oklahoma, you have to [barely] scratch the surface to know that the history behind it is pretty screwed up, how Oklahoma came about, and we’re not one of the best states, if that makes sense? We’re 49th in education. And we’ve got a lot of people from California moving there just because it’s cheaper and everything else, but to live in Oklahoma, you gotta bear through the weather.
Then also, every year is a coin toss if things are going to grow, right? This year’s been a struggle up until this past couple of weeks, [during] which we just got like a foot of rain. But yeah, it’s been one of the hardest places to really build. And the people are so damn nice in Oklahoma, but it’s a tough place to live. Most people don’t want it. But I love it. “Welcome to the Plains,” it’s trying to describe [Oklahoma] … in the verses I really wanted to try and find more of a nature side to it, and then by the chorus just really tell the truth about it.
It feels really authentic and grounded, but you can still hear that you love Oklahoma in it, too. I think that’s a really interesting combination. Country is really good at rural America propaganda – and I love rural America, so I’m for it, to a degree – but to me, your album doesn’t feel like it has to close an eye to the history of Oklahoma to love it.
Yeah, it was a fun journey to try. I was sitting there just trying not to write songs about the road, because that was the only thing that I was doing. I was like, “This is the only life I’m living.” And not many people know what it’s like to be on a bus or on tour – at that time we were still in the van. It was more so daydreaming about home, missing the place, and then just trying to find the memories to piece everything together.
And I had a lot of weird influences, like “Little Town,” I was really trying to find the same feeling as listening to “Pink Houses” by John Mellencamp. I don’t write too many happy songs, and I was not in a good headspace in that time period. For some reason, I guess I was just daydreaming of a better life, and I kept writing about home, but in a different format of not always missing it.
Another song that really captures this topic is “Stillwater.” I love that it has this sort of dark, contemplative tinge and it feels gritty. Could talk a little bit about writing “Stillwater” and about your relationship with “home” and the construction of “home”? That’s such a country tradition as well, not just talking about home and missing it, but understanding that home is a nebulous, intangible thing, even if it literally exists.
There’s a lot of bands that say they come from Stillwater, but they really just started in Stillwater and they came from a different area, since it is a college town. But I was born and raised there in Stillwater. All my life the college has been my backyard. When I wrote that song in the summer of ’22, I had my guitar player with me and my fiddle player’s husband and we sat down to write that. It was more so just trying to give people a different perspective on what it’s like to actually grow up in a college town, because it’s a vicious cycle of the same shit – like, no one else sees it, because they’re living inside of the four years of going [to college].
And me also being a college dropout, I never got to actually go to [Oklahoma State University]. I went to OSUIT in Okmulgee, Oklahoma. And that did not last long. [Laughs] But yeah, I was like, “No one’s ever actually talked shit on a hometown and actually put the name in it.” So I was just being ballsy with it. I had to change quite a few lyrics, because I kind of went a little too far. I probably would have pissed a lot of people off.
The song was intentional. I don’t know, [I wanted to] make people think differently. Because that is my home. A lot of times, you just see people take advantage of the town, and the town keeps growing. Every single time I come back home now, there’s another chicken place and another damn car wash. I was like, “How many do we need?” Good lord. I was really pissed off in the mindset of it. I’m glad that we captured it, because for a while, I was scared to release it just because I was like, “People are gonna think that I hate Stillwater.” But really, it’s still a love song towards it.
It feels like you’re loving Stillwater, you’re loving Oklahoma, but your love for it requires you to look at it through an accurate lens and not an idealized version of it.
And it’s a relationship. My relationship with that town has just been back and forth. You’ll have that resentment, and you’ll have that frustration with it, but you still love it. It’s crazy to think about it that way, through that lens, but that’s what it is.
You touched on your co-writing process and I was excited to see how forward your own writing and your own perspective is on this album. Can you describe your co-writing and collaboration process for these songs? I noticed, too, that Ketch Secor co-wrote the title track.
When I wrote with Ketch, that was super cool. ‘Cause I had just gotten done watching Killers of the Flower Moon. I was already so inspired by that and wanting to really speak some truth. But not just by absolutely laying into people on the bad shit that’s going on – you can’t force-feed people. When we sat down [to write, Ketch] said that he wanted to write shit about Oklahoma and I was like, “That works out great!” The song just came together and it was it’s one of the coolest things, because I didn’t know how to feel about it quite yet. I was like, “This has some good shit in there…” and then when we went to record it, I was like, “Here it is! This is the way it’s supposed to go.”
But with the writing of this entire album, I was scared shitless. I didn’t think I was good enough, and I didn’t think these songs were good enough for an album. I started overthinking the entire thing. People can get mad at me all they want for doing co-writes, but I’m still writing. It’s not like I just sit in there and wait for these people to write these songs for me. This is all me.
The other thing is, my music taste [has] so much variety that I think it’s only better if I sit down with other people that have other strengths, to get to where I want to go – into these different styles of songs. I don’t want to do the same song, different chords, you know what I’m saying? I wanted it to be so unique and to keep it the way that I’ve always done it, which is to have different styles of songs. For that, I feel like you have to have different songwriters come in and give you different pieces.
I also have to ask you about bluegrass. One of the first things that we shared on our site of yours was a Tyler Childers cover that you recorded with Sierra Hull at Red Rocks. Our audience loved it so much. I think part of why your music resonates across diehard country fans to indie fans to bluegrass fans is that you’re not just a performer and a songwriter, but you’re a picker, too. What is your relationship like with bluegrass music? Is it something that’s prominent in your listening and in your influence?
So, I will first and foremost say this: I am not that good of a picker. [Laughs]
That stuff, that is something that I love. That is a different art. That is so beautiful. But my love for it– everyone in Oklahoma started listening to Tyler Childers and that’s when he came around, I want to say in my high school days. That’s when everything took a shift. I was like, “I don’t know what this is…” because we all grew up listening to red dirt [country], which is what I am. But my influence has really changed. In the summer of ‘22, Laurel Cove Music Festival was the first time that I had seen Nicholas Jamerson, Charles Wesley Godwin, Sierra Ferrell, Cole Chaney. That changed everything for me. It changed the entire way that I looked at music, and from that point on I started listening to every single one of those artists. It just led to more.
I love bluegrass and I try to have a couple songs [in that style], but I can’t call myself bluegrass. As much as I love what they’re doing and I try, I have my influences, I’m still red dirt. The way that those artists do what they do, it’s because they are them. I have my influences, but I am still just me. So whatever comes out, it’s just me loving and respecting it. But I can’t fully call myself a bluegrass musician, because I’m not. I’m jealous of it though, I’ll tell you that much. I’m jealous, I wish!
The production style and the different aesthetics that you’re utilizing on the album feel like classic country and old country plus dashes of country & western. There are moments that are really rocking and there are moments that are really subdued. It’s also really modern and crisp. How much of that is coming from you or from the ensemble and how much is coming from your producer, Beau Bedford?
A lot of that was Beau. I learned so much from him. [Before,] I really didn’t ever get the experience of being in a studio with musicians that are just wizards. Beau really took care of me.
It was a challenge, because we recorded in three different places. We were in Nashville, in North Carolina, in LA, and then we finished in Nashville. We were scared that it wasn’t gonna flow together, being in these different studios and then also just having this [group] of songs. Luckily, it all came together and as different as they do sound, they still flow. That was all just luck. We’re all we’re all sitting there going, “Huh? Hope this goes right!” I had my doubts, too, and [Beau] goes, “Wyatt, everything’s gonna be all right, because you are the main character that runs through this entire thing.”
That’s the constant throughout the entire project. I’m just lucky that it worked. When you go from different styles of songs – red dirt, and then you got this beachy [thing], old-time. It’s just crazy how they all go along together. Then it goes into this weird psychedelic rock and “Falling Sideways.” It was a wild adventure, and I’m so grateful for it. I just can’t believe the way that it turned out.
I ask this last question often, especially with people like yourself who are so effortlessly traditional country. There are a lot of folks out there who are excited about you – and artists like Zach Top and Tyler Childers and Zach Bryan – because these listeners sense that there’s this “new movement” that’s going to save country music, that’s going to renew country. That country is going to be what it used to be before “murder on Music Row.”
I wondered what your thoughts and feelings are on that paradigm? Because I sense that you don’t care so much about what is or isn’t traditional or what is or isn’t “inside” country. Does country music need to be saved? Do you see yourself as part of that saviorship? Do you care?
There’s something to be said about it, because yeah– I have my opinions about commercial country. There’s some really good songs and then I also think there’s some songs that say absolutely nothing. I guess as a songwriter, my goal is to keep writing about real shit and keep expressing myself with vulnerability. And to still write good songs.
I have a very important person in my life who’s been a mentor to me; his name’s Shane Lamb. I used to talk about writing these super-poppy melodies. And he goes, “Yeah, it’s because it’s popular music. … Who are some of your favorite artists?” We started going through Tyler Childers, early on in the days of me being in Nashville. [Shane] was like, “Listen to the fucking melody, Wyatt. It’s a pop melody. It’s for popular music. That’s why it works. But his arrangement is country.”
And I was like, “Oh… when you think about it that way, yeah, I guess you’re right.” So, I do try to have poppy melodies as much as I can, but I still try and keep my verses very needy, if that makes sense. I like putting a whole bunch of detail and really trying to focus in on the verses and let the chorus speak for itself.
That’s so perfectly put; yes, country has always been popular music. It’s one of my favorite Tyler Mahan Coe quotes, the creator of Cocaine and Rhinestones, the podcast and the book. He talks regularly about how country music has always been popular music. That’s not to say that fact absolves Music Row and Music City from all the truck and beer songs, but it certainly helps remind us that hand-wringing over “Is country music going to be okay?!” is not something that’s ever going to go away, but it’s also not something we really need to worry about.
And I think for the first time ever with social media, people are able to find new music that’s always been there. They’re just now finding out about it for the first time, because the radio stations aren’t playing it. That’s its own deal. But now they’re able to find all this new music and I feel like country is still going to be country. Like you said, when it comes to beer and truck songs, I think the thing that’s missing is them not explaining what they love about it. They’re just talking about it, not being vulnerable with it.
I think about “Drive” by damn Alan Jackson, dude. That is just talking about driving. That’s really all it is, but the sentiment is there, because it has to do with the father and the son. And then, all of a sudden, there’s the father and the daughter – that is fucking awesome country music that I still absolutely love! I wish that I could do that, like that Zach Top thing. I told him that whenever I met him, I was like, “Dude, I wish I could do it.” I really do. ‘Cause he’s fucking killing it. There’s so many different styles of music and I’d rather just do what I want to do, which is all of them, rather than just settle for one sound.
Photo Credit: Natalie Rhea
