Larkin Poe are unstoppable. The incendiary sister duo – made up of Megan and Rebecca Lovell – have enjoyed near constant growth and momentum building over the past decade and a half, since they emerged from their younger family band era in the early 2010s as an endlessly gritty and gutsy Americana-meets-blues-meets-Southern rock phenomenon. Now, their sights are set on their upcoming seventh studio album, Bloom (out January 24 via Tricki-Woo Records), with a year’s worth of accolades – including their first GRAMMY winand being named the Americana Music Association’s Duo/Group of the Year – firing like afterburners on their already rocketing career.
Their perseverant climb of the music industry’s ladders is the least remarkable aspect of Larkin Poe’s trajectory, though. The sisters Lovell outwardly channel a sort of outlaw-styled disaffection for the trappings and machinations of the industry or Music Row, inhabiting self-assured personas that fit seamlessly within the genres they call home. They know they’re stellar songwriters, they’re virtuosic pickers, and they’re fluent in the aggression, anger, and release of rock and roll. Across their entire catalog there are clear demonstrations – from the winking and sly to the outright and overt (see, for instance, “She’s a Self Made Man“) – where Larkin Poe show their listeners they aren’t just living in “a man’s world,” they’re owning it, re-centering it, and doing it better than the machismo naysayers rife in these roots styles. Styles where a corrective phrase like “Um, actually…” is still wielded as a cudgel or seen as valuable social currency.
Um, actually… these women know exactly what they’re doing. And they would have to, given they came up through bluegrass, folk, and string band circles as a bluegrass(-ish) family band, the Lovell Sisters, with their sister Jessica. Winning songwriting contests and appearing on Prairie Home Companion, the Lovell Sisters were quickly beloved in bluegrass, honing their chops while also getting their first tastes of being written off or sidelined as “merely” a female-centered novelty act. When the group decided to disband, Megan and Rebecca “reskinned” as Larkin Poe, immediately transforming so many of their “I knew them when” audience members into “I wish they still played bluegrass” skeptics. Not that the Lovells cared, ultimately. A hallmark of the duo since their rebirth has been agency, autonomy, and self-possession. (Something of a prerequisite for successful women in roots music, to be sure.)
Seven studio albums into their grooving, rollicking, no-holds-barred catalog, Larkin Poe are even less concerned with external forces or outside variables influencing and impacting their music. Bloom builds on the confidence and clarity of Blood Harmony‘s GRAMMY Award-winning vision. Produced and co-written by both Lovells and their longtime collaborator (and Rebecca’s spouse) Tyler Bryant, Bloom zooms in on the individual stems, leaves, and petals of the agency and self-determination that have run through all of their music. It is, yet again, a decidedly familial project, but despite all of the ground they’ve covered together and all of the miles they’ve traveled over their lifelong careers together, rebirth and reinvention continue to blossom on each of their projects. It speaks once more to the music itself being their guiding light – rather than commercial appeal, marketability, or continuing to do it simply because it’s what they’ve always done.
“Bloom is about finding oneself amidst the noise of the world,” says Rebecca via press release. “About wholeheartedly embracing the flaws and idiosyncrasies that make us real. In one way or another, pretty much all of the songs on this album are about finding yourself, knowing yourself, and separating the truth of who you are from societal expectations.”
Perhaps only a group of women could make a Southern rock album with this sort of message at its core. They may peacock and strut, on stage and in the studio, just like their male peers and contemporaries might, but they do so with a message and mission that’s decidedly antithetical to most creators in Americana, rock, and blues these days. Especially the “Um, actually…” set. By taking on these characters and personas, Larkin Poe aren’t hiding their truths from us, but putting their most authentic selves directly into the spotlight.
At the same time, when you’ve spent your entire adult lives making and performing music with your family, with siblings and in-laws and chosen family, too, it’s often a passive and subconscious process by which you slowly lose pieces of yourself, of your individuality, of your sacred selfhood. It’s no wonder, then, that Larkin Poe have crafted a stunning, engaging, and iconic catalog of music that orbits around this very dichotomy. To be a family band, to sing or pick or channel blood harmonies, is to give up yourself for the greater whole. Megan and Rebecca and their compatriots then use that same music to find and re-find that sense of self as it slips away. Each time, each album and each set of songs, it is a musical gift; and each time, including the latest effort, Bloom, Larkin Poe find and share themselves anew.
We are so very excited to name Larkin Poe our January 2025 Artist of the Month. Stay tuned for our exclusive interview with Megan and Rebecca Lovell coming later this month, dive into our Essential Larkin Poe Playlist below, and follow along on social media all month as we dive back into the BGS and Good Country archives for everything Larkin Poe and the Lovell sisters.
Happy New Year! Our very first New Music Friday of 2025 brings our very first premiere roundup of the new year, too. We’re so excited to dive into another 12 months’ worth of superlative Americana, country, folk, bluegrass, old-time, and more.
Don’t miss a brand new track from critically acclaimed singer-songwriter Kora Feder, who debuts “Rambling Man” from her upcoming album, Some Kind of Truth. Her voice shines, crystalline and pure above a warm and crisp folk-rock-meets-Americana backing track. It’s a song about gender, wanderlust, expectations, and inhabiting agency – freedom.
Next, West Virginian (via Brooklyn) folk artist Olivia Ellen Lloyd brings us a lyric video for the title track for her highly anticipated 2025 record, Do It Myself. Staying within our coincidental theme of agency and autonomy, “Do It Myself” celebrates Lloyd’s self determination and self possession with her particular agnostic West Virginian blend of roots genres and styles. It’s indie, folk, Americana, country, and string band all wrapped up into one tidy, charming musical package.
To wrap up our first premiere collection of the year, don’t miss our latest Good Country Goodtime session from our debut GC variety show in Los Angeles last September. The latest installment of our exclusive clips from the show features “garage country” artist and songwriter Aubrie Sellers offering her stellar take on a country classic, “Make the World Go Away.” That voice!
You can find all this incredible music below and, honestly – You Gotta Hear This! Happy new year, happy new music.
Kora Feder, “Rambling Man”
Artist:Kora Feder Hometown: Detroit, Michigan Song: “Rambling Man” Album:Some Kind of Truth Release Date: January 3, 2025 (single); March 18, 2025 (album)
In Their Words: “‘Rambling Man’ is about self confidence as quiet rebellion. It’s about gender and beauty standards, about the feeling of achieving freedom from expectation and self-suppression. It’s the kind of song that can fuel a solo drive or inspire barefoot dance sessions in the kitchen. I hope that it is as empowering to listen to as it was to make.” – Kora Feder
Track Credits: Paul Mayer – Piano, drums Justin Farren – Guitar, bass, pads Written by Kora Feder Mixed by Justin Farren Mastered by Eric Broyhill
Olivia Ellen Lloyd, “Do It Myself”
Artist:Olivia Ellen Lloyd Hometown: Shepherdstown, West Virginia Song: “Do It Myself” Album:Do It Myself Release Date: January 3, 2025 (single); March 21, 2025 (album)
In Their Words: “When I sing this song, I think of the Rilke poem, ‘Archaic Torso of Apollo.’ To me, that poem summarizes how art can move someone into action, and how we can be perceived by our creations just as we perceive them. I had memorized that poem over a decade ago for a speech class in undergrad, and on the day I sat down to write ‘Do It Myself,’ the last lines, ‘For here there is no place that cannot see you. You must change your life,’ came to me like a meditation.
“At many points over the almost two-year process of making this record, I had no idea how I was going to take the next step, pay for the next expense, or reach the next milestone. But I had a song that insisted that I could, I would – do it myself. So I kept moving, slowly at times, until it was complete. And every so often, at various stages of creating this album, I would play this song – first the bounce, then the rough mix, then drafts of the final mix – and dance around my apartment in Brooklyn. As if to remind myself that I could do it. Even if I didn’t know how (yet).” – Olivia Ellen Lloyd
The Good Country Goodtime: Aubrie Sellers
On September 27, Good Country and BGS debuted our brand new variety show, the Good Country Goodtime, at Dynasty Typewriter in Los Angeles. The inaugural show was hosted by country and bluegrass singer-songwriter Robbie Fulks and featured appearances by artists Victoria Bailey and Aubrie Sellers as well as a hilarious set by comedian and actor Kurt Braunohler. Backing up the talent was our first class Goodtime house band led by the Coral Reefers’ Mick Utley.
For our second installment in our series of clips from the September edition of the show, “garage country” artist and singer-songwriter Aubrie Sellers offers an incredible cover of a country classic, “Make the World Go Away.” Sellers is a fascinating roots artist with a deep and broad country and Americana pedigree. Her music combines so many genres – indie, folk, rock and roll, grunge, and blues blend effortlessly with bona fide old country chops and pop-meets-countrypolitan glamor. But here, on the Dynasty Typewriter stage, her rendition of the indispensable Hank Cochran-penned hit is remarkably simple and down-to-earth.
We’re not always promised earnestness and raw talent from musical guests who show up on late night talk shows, but Julien Baker and TORRES brought both during their energizing joint television debut on The Tonight Show Starring Jimmy Fallon last week.
Donning brightly colored western suits embroidered with flowers and wielding an eclectic mix of acoustic and electric instruments, Baker, TORRES, and their sprawling backing band are vital and promising in their four-and-a-half minutes on stage. It feels like stepping into a slightly altered version of reality, one where past and future bleed into one another.
Together, the seasoned songwriters blend elements of ’90s-era alt-country, western, and indie-rock; their energizing harmonies feel so riddled with life they couldn’t possibly be defined by genre. Baker and TORRES are returning to the root of something honest, vulnerable and nostalgic with their sound. But they’re also acting as alchemists, creating a secret third space, almost inexplicably, using familiar, common elements. There’s just something about this performance that words can’t quite capture.
“Sugar in the Tank” starts out slightly subdued. Baker sings in a characteristic restrained-yet-emotive voice as she plucks the banjo. TORRES starts a twangy conversation between their Fender Telecaster, the fiddle and the pedal steel. But as the song builds, the energy of the performance becomes electric and infectious. When TORRES first comes in with their rich vocal harmonies and the band kicks into full gear, the song becomes bigger than the sum of its parts. But even as it becomes raucous and expansive, the performance still manages to feel tender, personal and heartfelt.
At one point, Baker sings, “I love you now, already and not yet,” and this trepidation, this confusion matched by conviction, feels deeply fitting for the energy the musicians bring to this performance.
Baker is best known as the founder of indie/folk-pop supergroup boygenius, while TORRES has been trodding a steady path as a solo artist for over a decade. The two just recently started recording and performing together, and it looks like there’s plenty more to come. While “Sugar in the Tank” is the only single Baker and TORRES have released so far, rumor has it they have a full-length country album in the works. The two will be performing in select cities throughout the U.S. this coming spring and summer, and you can check out their full list of tour dates on their website.
Music is all about moments. It’s a fact we tend to lose sight of, forest for the trees, despite the fact that music can only exist in this, the present moment. Each pluck of a string, each breath of a voice, each lick, hook, and improvisation – no matter how practiced or free – is but a mere moment.
As we all rewind the calendar year to relive the last twelve months and all of the turmoils and triumphs they held, we asked our BGS contributors to reflect on which musical moments they experienced this year that were most memorable, most moving, and most transportive. Which musical moment would you return to, if you could? Which musical moment returns to you, again and again and again?
Our year-end lists are not intended to center on superlatives or “bests;” we don’t so much care about what “should” or “shouldn’t” land in one of these collections. Curation of this sort is never truly objective, so why pretend it is? Instead, we hope our writers and our readers will be able to demonstrate and appreciate that music is never about measuring or comparison, metrics or accomplishments, accolades or awards. Music is about moments – and about wholly inhabiting those moments, together.
Below, our first-rate writers, thinkers, and contributors share the musical moments from 2024 that impacted them most. From Beyoncé galloping through our hearts with Cowboy Carter to intimate, people-first festivals like Laurel Cove Music Festival in Kentucky. There’s also music from harlequin creators like American Patchwork Quartet, Kaia Kater, and Rhiannon Giddens alongside memories of the late Dexter Romweber and the strength of mutual aid and community solidarity in Western North Carolina post-Hurricane Helene.
2024 held so many intricate, ineffable, one-of-a-kind moments, good, bad, ugly, and gorgeous. We hope you’ll take a second to recall your own most memorable musical moments of the year while we share ours – and while we all look forward to many more in the year to come.
August 20, 2024 – Chris Acker and Dylan Earl at Folk i Storgata, Oslo, Norway
Photo by Dana Yewbank taken at a show by Chris Acker and Dylan Earl at Folk i Storgata in Norway.
While this doesn’t quite fit any stereotypes about Scandinavia, black metal, or Viking-inspired neo-folk, Norway has a thriving Americana music scene that welcomes and celebrates even lesser-known American folk and country artists. Chris Acker and Dylan Earl are two of these undersung artists, both represented by Nick Shoulders’ record label Gar Hole Records out of Arkansas. This past summer, Acker, Earl, and I all coincidentally ended up in Oslo, Norway, at the same time, where the pair put on an intimate, inspiring, and tightly-packed show for a crowd of about 30 people in a tiny bar with pink walls. They bantered with the audience, backed each other up on a few songs, and even spontaneously formed an unrehearsed superband with the bar owner and their Norwegian opener – and they were damn good. Acker and Earl are both deeply thoughtful musicians who use their power and presence as men on stage to question the status quo of “good ol’ boy” country and stoic male musicality. Their candidness and subversive humor drew the room together that night with a sense of camaraderie, safety, and concentrated joy. – Dana Yewbank
Act Now! A Paperface Zine Benefit Tape for the Palestine Children’s Relief Fund
A harrowing statistic from the UN agency for Palestinian refugees (UNRWA) reports that as of March 2024, the number of children killed in Gaza over a mere five months (October 2023 to February 2024) surpassed the number of children killed in global conflict over the four years prior, combined (2019-2022). As of December 2024, we are a year and two months into the ceaseless genocide being waged against the innocent civilians of Palestine and the horrific violence only continues.
I salute everyone who has waged resistance against genocidal powers, be it contacting senators, galvanizing communities to action, participating in rallies, or, in this instance, artists and musicians who have used their platform as an act of protest. Paperface Zine, a blog that writes and interviews an eclectic mix of underground artists, spearheaded this collection of tunes in an effort to express solidarity with Palestine and raise funds towards the Palestine Children’s Relief Fund. This Benefit Tape is a shining example of how most any skill can be mobilized to support greater communities; creativity and care forever go hand in hand. – Oriana Mack
American Patchwork Quartet, American Patchwork Quartet
American Patchwork Quartet have pieced together one of the best albums this year. Don’t take our word for it: they’ve been nominated for a GRAMMY for Best Folk Album. That’s the moment we want to celebrate. With all due respect to the other nominees, it’s exciting to see a brand new project get recognized so quickly – particularly one that colors outside the lines like APQ. The quartet add a number of global influences to traditional American songs: a guitar solo here, a sitar there, and a fine sprinkling of tabla make the quartet live up to their name. Now, especially, we need statements that American traditions were born of a tapestry of European, African, and Indigenous cultures that continue to be built upon by everyone who chooses to make this place a part of their own quilts. – Rachel Cholst
September 26, 2024 – Asheville, North Carolina’s Music Scene and Hurricane Helene
On the night of September 26, Hurricane Helene ravaged Western North Carolina with unprecedented rainfall and flooding. What resulted was a tight-knit area completely decimated and utterly distraught by the destruction of numerous communities. The current death toll for the state sits at 103, with many others still missing.
Beyond the cultural, economic, and unbelievable physical devastation to Asheville and surrounding towns, the city’s vibrant and world-renowned live music scene was brought to its knees – a radio silence that lasted several weeks, with numerous unknowns lingering for certain storied venues. But, with great resolve and a steadfast attitude of helping your friends and neighbors, the vast music community in Asheville and greater WNC came together with countless benefit concerts and fundraiser album compilations (Caverns of Gold, Cardinals at the Window) — an effort that remains at the forefront of the region’s recovery that will take years, if not decades, to return to normalcy. – Garret K. Woodward
Beyoncé, “Jolene”
Country music is for everyone and there is something fascinating about an album which ends up in the territory between categories. Beyoncé is a great singer, and has been flirting with country for a very long time; she has the chops to sing “Jolene” better than Dolly. So, when she sings that she’s “still a Creole banjee bitch from Louisiana,” she is making a series of arguments: that country exists in response songs; that the other woman should be given the mic; that the landscape mirrors the territory; and that the gatekeepers should be torn down, like the walls of Jericho. – Steacy Easton
February 4, 2024 – Tracy Chapman & Luke Combs, “Fast Car”
Luke Combs released his version of Tracy Chapman’s “Fast Car” in 2023, but it was his performance with Chapman on the 2024 GRAMMY Awards primetime telecast that rocketed the song from country radio back into the mainstream zeitgeist. Where Combs’s recording highlighted the song’s working-class vibes, seeing him perform it alongside its (Black, queer, female) writer gave the song’s legacy even greater heft. “Fast Car” was always a song about women carrying more weight than any single human can; about the urgent, nagging desire to flee toxic cycles; about how fleeting freedom can sometimes feel. For better or worse, all these things became emblematic of 2024. – Kim Ruehl
Rhiannon Giddens
You would be hard-pressed to cite anyone in any genre who had more memorable musical moments in 2024 than the superb vocalist, composer, and instrumentalist Rhiannon Giddens. Her writing brilliance was showcased through the Silkroad Ensemble group and project. Her arrangements of folk songs were part of their landmark American Railroad tour program along with commissioned pieces from jazz artist Cécile McLorin Salvant and film composer Michael Abels, as well as fellow Silkroad artists Wu Man, Layale Chaker, Haruka Fujii, and Maeve Gilchrist. Giddens was featured on banjo and viola on the hit single “Texas Hold ‘Em,” part of Beyoncé’s huge Cowboy Carter LP. Giddens added another GRAMMY nomination for Best American Roots Performance with “The Ballad of Sally Anne” from the excellent compilation My Black Country: The Songs of Alice Randall, too. Hard to believe there’s any ground left to cover for the MacArthur Genius and Pulitzer Prize winner, but Rhiannon Giddens continues to stun and surprise audiences with everything she does. – Ron Wynn
November 14, 2024 – Zachariah Hickman’s Power Outage Party! at Club Passim, Cambridge, MA
Not sure how bassist and music director Zachariah Hickman (Josh Ritter, Ray Lamontagne, Barnstar!) pulls off his many acts of mischief, but the Power Outage Party! shows are the most creative, beautiful, and emotional musical experiences around. Presented in mid-November by Club Passim, the shows featured a collective of musicians (including members of Della Mae and Session Americana) and guests (this year including Taylor Ashton, Mark Erelli, and Kris Delmhorst) performing without any power in the historic 100-seat club in Harvard Square. The band is lit with camping lanterns and tea lights. The audience is shoehorned in so tight (I was nearly sitting on the cello players’ lap) that you can’t help but feel a part of a very special community. Every time I go, I carry the experience and inspiration with me as we all work through the darkest part of the year. – Cindy Howes
February 24, 2024 – Kaia Kater, “In Montreal” at Folk Alliance International
One of my favorite and most memorable musical moments of the year occurred at Folk Alliance International, where Kaia Kater and her band performed tracks from her brand new album, Strange Medicine, at BGS’s private showcase. In a small hotel room with a handful of audience members, Kater began “In Montreal” with her looping, cyclical, trance-like clawhammer banjo groove. I was immediately transported, immediately grounded, gently – and forcibly – brought to the moment. I still experience the same visceral sensation each time I hear this track begin, the old-time banjo hook leaving and rejoining the beat deliciously, sketching out an expansive pocket. This night, in cold Kansas City, Kater was joined by flutist Amber Underwood (AKA Flutienastiness), who was even further transportive and dreamy in her interpretations of the track. It was a transcendent song, a daring banjo-flute dialogue, a mind-blowing mini set, and a perfect harbinger of what Strange Medicine would cure and balm. – Justin Hiltner
June 7-8, 2024 – Laurel Cove Music Festival
The gem of a festival located just north of the Cumberland Gap in Pineville, Kentucky, has fostered several special moments in recent years, but none come close to matching the memories from Wyatt Flores and The Red Clay Strays headlining sets there this past June.
The first came when Flores’ mics were cut off before an encore, leading to his band sitting atop the speakers lining the stage for a crowd sing along to Tyler Childers’ “Lady May” that to this day still gives me goosebumps. But if that wasn’t enough, The Strays topped it the following night when their show turned into an impromptu baptism after people in the crowd began jumping into the shallow pond surrounding the stage during a performance of their hit song, “Don’t Care.”
Both occurrences were pure magic from two of the year’s hottest country-adjacent acts in an intimate setting with only 1,500 people in attendance, showing that even in the age of corporate mega-festivals the best things still do come in small packages. – Matt Wickstrom
Though he was never top of the pops – or even on the charts at all, either solo or with Flat Duo Jets – wildman proto-rockabilly guitarist John Michael Dexter “Dex” Romweber was still an inspirational icon in the roots-rock world and a key influence on major bands like White Stripes and Black Keys. Romweber was just 57 years old when he died from a cardiac event this year, a shocking event that inspired a worldwide outpouring of tributes that went on for days. Maybe the best of all came from Jack White, who was always wide open about the depth of Romweber’s influence on White Stripes. Writing on Instagram, White proclaimed that Dex “was the type that don’t get 3 course dinners, awards, gold records and statues made of them because they are too real, too much, too strange, too good.” That’s the truth. – David Menconi
July 27, 2024 – Langhorne Slim, “We the People (Fuck the Man)” Live at the BGS Jam at Newport Folk Festival
While putting together the set list for the BGS Late Night Jam, “A Bluegrass Situation,” at Newport Folk Festival back in July, our old pal Langhorne Slim suggested a new tune he had just written. Would the house band be willing to learn it for this special occasion? In the words of our jam host and BGS co-founder Ed Helms, the song was an “instant Newport Classic.”
Slim’s new tune, “We the People (Fuck the Man)” – later released on streaming platforms just before the election – echoed through the Pickens Theatre that Saturday night and immediately got the audience on their feet. Its lyrics are as timeless and rallying as any Guthrie tune, but amidst all the declarations against greed and polarization there’s an optimistic plea in the chorus:
So let us love our neighbors Protect the land Look our brother in the eye When we shake his hand It’s been this way a long time It’s hard to understand The time has come for everyone We the people, fuck the man
In these tumultuous times, Slim gave us words (and a performance) we shouldn’t soon forget. – Amy Reitnouer Jacobs
Sam Williams & Carter Faith, “‘Til I Can Make It on My Own”
Sam Williams and Carter Faith drape their fringe-laced voices over Tammy Wynnette’s “‘Til I Can Make It on My Own.” While honoring the song’s 1976 roots, the two rising stars spin their own lonesome and delicate performance that seems to transcend time and place. “Lord, you know I’m gonna need a friend,” they sing, trading stunningly confessional lines and background harmony. “‘Til I get used to losing you/ Let me keep on using you, ‘til I can make it on my own.” Through a honeyed, emotionally resonant arrangement, Williams and Faith demonstrate exactly why they’re among the best of today’s new crop of talent. – Bee Delores
Yasmin Williams, Acadia
The guitar is perhaps the most ubiquitous instrument in the modern world, making it even more notable that a picker like Yasmin Williams could still stake out fresh territory on the instrument, finding and championing her own truly original sound and approach. Acadia is a masterwork, breaking still new ground after Williams’ incredibly successful 2021 album, Urban Driftwood. While Acadia isn’t exactly a reinvention for the picker-composer-innovator, it does limitlessly expand the acoustic universe she’s been fleshing out since releasing her debut, Unwind, in 2018. That’s a fairly short runway for a creative to accomplish so much, especially given Williams seemingly treats her guitars as brand new devices each time she picks them up to compose. The results are often bafflingly, jaw-dropping, and dramatic – but always musical and ceaselessly inspiring. – Justin Hiltner
Photo Credit: Tracy Chapman live on the 2024 GRAMMY Awards; Kaia Kater by Janice Reid; Langhorne Slim with Ed Helms at Newport Folk Festival by Nina Westervelt.
Music has and continues to be a form of healing for Fancy Hagood. The Arkansas-raised singer who takes his forename from the Drake song – not the Bobbie Gentry and Reba McEntire hit – first began writing songs as a queer junior high student struggling to fit in before dropping out of school at 17 to chase his newfound dreams in Nashville.
Despite growing up listening to everything from contemporary Christian music to The Chicks, Shania Twain, Tim McGraw, Destiny’s Child, and Missy Elliott, it was choir and theatre that brought Hagood’s own creative aspirations to life.
“I really found myself in those classes,” Hagood tells Good Country. “I was dealing with a lot of bullying at the time and writing music became one of the few ways I could truly express myself.”
But upon his arrival to Nashville, Hagood was told that a career as a queer country musician was unlikely. This was followed by a move to Los Angeles, coupled with a transition to pop, that led to him to opening for the likes of Meghan Trainor and Ariana Grande as he juggled a day job at Forever 21. Those opportunities coincided with a decrease in creative control over his own work, something he’s taken back for himself on 2021’s Southern Curiosity and his most recent project, American Spirit, which released October 25.
“I was hell-bent on this album not being a breakup record, but instead one about healing, moving forward, and finding yourself,” Hagood says of American Spirit. “I don’t want to be on the road singing songs about my ex, but I do want to sing about reclaiming your story, bouncing back, and that being the most powerful thing after experiencing something like that.”
Speaking on the phone from his Nashville home, Hagood detailed his ambitious Music City move, experiences with gatekeeping, his work with Apple Music, and more.
What was it like for you moving to Nashville so young? I imagine on one hand it’s quite empowering, but it can also be overwhelming too.
Fancy Hagood: On my song “Fly Away” I sing, “You were scared as hell to take the highway/ You barely knew how to drive…” and that’s the truth. I got my driver’s license when I was 16 and I never drove on the highway until I moved to Nashville, so it was very much a culture shock. I know a lot of people don’t view Nashville as a big city compared to New York or Los Angeles, but when you’re coming from small-town Arkansas it felt like the whole world had opened up for myself. There were parts of it that were really intimidating, but for the most part I had so much enthusiasm that you couldn’t really tell me anything. I had this idea that I was going to be a country superstar and you couldn’t tell me otherwise.
I know things haven’t always been easy for you though. You’ve dealt with some gatekeeping and other hurdles along the way. What’s that been like?
Before I moved to LA, I was getting all this attention in Nashville, selling out shows on my own. A lot was going on for not having any music out in the world yet. I quickly got a publishing deal, but instead of things taking off from there I started getting a bunch of people putting their own opinions on me and putting their own stuff into my music, thus limiting me because of their own fears. That was something I never had going into all of this – fear. It’s a complicated thing when you start mixing art and commerce. The powers that be recognize you have talent, but in figuring out how to make money from it they start thinking of Middle America and who’s going to buy it, leading to a fear game rather than just letting the artist be an artist.
When I moved to LA and got a record deal, that’s where other people’s fears began sinking into my own train of thought and my delusion began slipping away. I was accomplishing all these things, from performing on Dancing With the Stars to hitting the road with Ariana Grande, but on the inside I felt miserable. I realized I’d sacrificed so much of myself and my art to get to a place where other people found it comfortable for me to be successful, but a year and a half into it I just imploded and lost all the deals.
It wasn’t until moving back to Nashville in 2016 that I was able to shake all that off. In 2018 I signed a new publishing deal and began work on my album Southern Curiosity, a slow burn that didn’t release until 2021. It was a really difficult transition having [to go from] a Top 40 hit and everyone treating you like you’re the king of the castle to no hits, no deals, and nobody wants to touch you with a ten-foot pole. It was a humbling experience that taught me that the industry in place was not set up for someone like me to be successful. Because of that, my train of thought stopped being about how do I fit into the industry to thinking about how to create my own, which is exactly what I’ve been doing since Southern Curiosity.
One way you’ve been building that community you speak of is through your role as the host of Trailblazers Radio on Apple Music. What’s that gig meant to you?
I’ve never experienced a company that puts their money where their mouth is quite like Apple. They were supportive of me and my first record before hosting a radio show was even a thought. They first came to me after I guest-hosted on the late Leslie Jordan’s Apple Radio show, which I did three or four times with him. After that, they approached me with the Trailblazers idea and threw me into the deep end. When they offered it to me in 2021 I’d never done radio before and just recently we were picked up for our fourth season. My idea is to feature artists who don’t typically get those opportunities, allowing country music to be for everyone. If you look at our playlist you’ll see all kinds of artists on there, not just what country radio suggests Nashville is.
It’s also been meaningful getting to sit across from actual legends and people who have shattered the glass ceiling in country music. Each artist that’s come through our doors has taught me that not one artist’s journey is the same, which has done a lot for inspiring, motivating, and informing me as an artist.
Are there any particular moments or guests from the show that stand out?
I’d never met Jelly Roll before he came in for his interview and his heart just blew me away. Who he is at his core is so full of joy and his philanthropic side was really inspiring to me. He had just sold out Bridgestone Arena and donated all the money to an organization that helps incarcerated youth. Even when we weren’t recording he was wanting to know more about me, my art, and what I do. He’s just a stand-up person.
A moment ago you mentioned Leslie Jordan, whose loss you touch on (along with your grandmother’s) on the song “Good Grief.” I guess that goes back to songwriting being a method of healing?
Yeah, it came about during a writing session with my friend Jeremy Lutito on a particularly solemn day. We were both in sad moods, but in typical fashion when two guys are alone in a room the last thing they’ll do is ask, “What’s on your heart?” We got to talking about a situation with his family where their dog had passed away the night before, which led to a conversation about grief and having to walk his kids through it for the first time. As he was telling me this I just fell apart thinking of how grief is such a hard thing to come to terms with and reckon with, but sometimes it’s ultimately a good thing. We’d been struggling all day, but that song came about in only an hour or so. It was pure magic.
I’ve seen you refer to this album as a “breakup record,” and I feel like one song that really captures that essence is the title track, “American Spirit.” How’d it come about?
I wrote that with Gina Venier and Summer Overstreet. It started with this idea of cigarette season or a time in your life where you’re smoking and stressed. But with Gina, who’s also a queer artist, it evolved into a song about becoming someone else’s vice. It’s not an unheard-of story in the South, people not being able to fully speak to who they are or how they feel – there’s a lot of closet cases among us. I’ve dealt with that a lot in my time in Nashville and I know others have, too. The song is mostly a nod to those experiences and being an openly queer person dealing with others who aren’t open but are addicted to your openness and freedom and not being able to let that go.
What has music taught you about yourself?
It’s taught me that I’m resilient and can get through anything along with the power of believing in yourself. I’ve gone through a lot in this industry, but I keep coming back. This is what I love and I’m never going to stop.
Need more Good Country? Sign up on Substack to receive our monthly email newsletter full of Good Country direct to your inbox.
2024 served up a treasure trove of great music books – too many to encapsulate in a concise way. However, it’s still worth a try! So, here is a look at some notable books (in no particular order) that should hold an appeal to the BGS community. This baker’s dozen hopefully provides a diverse and interesting sampling of what has been published over the past year.
There are biographies of superstars like Joni Mitchell and Dolly Parton alongside important if underappreciated figures, such as guitarist Jesse Ed Davis and the Blind Boys of Alabama. Look into the lives of bluegrass icons Tony Rice and John Hartford led by those that knew them while Joan Baez, Lucinda Williams, and Alice Randall each released memoirs that told their life stories in fascinating ways.
There are books here, too, that examine sub-genres like the world of busking and the outlaw country movement, as well as scenes from the musical history of Greenwich Village and the story of a little-known but significant music project that was part of FDR’s New Deal.
There’s a little something for everyone, whether for your holiday shopping list, your winter break stack of books “to be read,” to use up those bookstore gift cards, or for your 2025 resolution to sit down and read more.
2024 was a big year for Joni Mitchell, with her captivating appearance at the GRAMMY Awards representing another major milestone on her amazing recuperation from her 2015 brain aneurysm. NPR music critic (and occasional BGS contributor) Ann Powers extensively examines the many sides of Joni Mitchell in this stimulating and provocative book. Powers makes it clear from the get-go that she isn’t a biographer and compares her work here to being like a mapmaker. It makes total sense then that Powers entitled the book Traveling. The word not only references Mitchell’s tune “All I Want,” but it also reflects the numerous paths that Mitchell has traveled down during her long, storied career – a journey Powers incisively and insightfully explores over the course of some 400-some pages.
Dolly Parton’s White Limozeen by Steacy Easton (Bloomsbury)
Steacy Easton followed up their Tammy Wynette biography, Why Tammy Matters, by tackling an even larger female country music icon: Dolly Parton. Part of the acclaimed 33 1/3 book series, this compact tome focuses on Parton’s popular 1989 album White Limozeen. Easton views it as a pivotal work for Parton as it represented a triumphant rebound from her roundly disappointing 1987 release, Rainbow. Besides delving into how the Ricky Skaggs-produced White Limozeen found Dolly returning more to her country roots from the more pop-oriented Rainbow, Easton also uses her album as something like a prism to look at Dolly’s wildly successful career and her iconic persona.
Don’t Tell Anybody the Secrets I Told You: A Memoir by Lucinda Williams (Crown)
Fans of Lucinda Williams’ songs may think they know her through her lyrics, which are often drawn from Lu’s own experiences. Williams’ memoir, however, reveals more about her extraordinary life than even her deeply felt lyrics have expressed. The book is especially strong in covering her quite turbulent childhood involving her father Miller Williams (a poet/professor long in search of tenure) and her mother, Lucille, who suffered from manic depression. Fittingly, Williams prefaces her book by listing the many places where she lived (a dozen before she was 18) which reflects her rootless childhood and set her up for a home in the Americana music pantheon. While the title suggests a racy tell-all, the book feels more like having the great pleasure of listening to Lucinda intimately tell stories from her life – what more could you ask for?
Washita Love Child: The Rise of Indigenous Rock Star Jesse Ed Davis by Douglas K. Miller (Liveright)
Jesse Ed Davis is a name that probably is not familiar to most music fans. Lovers of ’70s rock might recognize his name as a guitarist who worked with the likes of Taj Mahal, Eric Clapton, Neil Diamond, Ringo Starr, John Lennon, and George Harrison (Davis performed at the fabled Concert For Bangladesh). Those who know him from those gigs, however, might not even know that Davis was a rare Native American in the rock ‘n’ roll world. He only really made his Indigenous heritage prominent when he teamed with Native American poet/activist John Trudell during the ’80s in the Graffiti Band. Sadly, Davis’ career was derailed due to alcohol and drug abuse, which also led to his death in 1988 at the age of 48. In this vividly told biography, Douglas K. Miller, a professor of Native American History at Oklahoma State University, turns a spotlight on this ground-breaking and underappreciated musician.
Down On The Corner: Adventures in Busking & Street Music by Cary Baker (Jawbone Press)
For his debut book, longtime publicist and journalist Cary Baker turned to a lifelong music interest of his: street musicians. Early on in this book, he relates the transformative moment when, as a teenager, he was taken by his father to Chicago’s famous Maxwell Street where he saw bluesman Blind Arvella Gray perform on the street. This experience not only led to his first journalism work, but it also launched a love for street music. His enlightening book, which is broadly divided geographically, profiles buskers from across America and Europe. Down On The Corner is populated with colorful characters like Bongo Joe, Tubby Skinny, and Wild Man Fischer along with well-known musicians, such as the Old Crow Medicine Show, Rambling Jack Elliott, Billy Bragg, Fantastic Negrito, and Peter Case, who share tales about playing on the streets.
My own memories of John Hartford are of him playing on Glen Campbell’s TV show. He seemed so cool and laidback – and he could play banjo with lightning-fast virtuosity. Happily, Bob Carlin has more interesting memories about the legendary musician, and he comes to this book from a pretty unique perspective. Carlin first met Hartford when he interviewed him in the mid-1980s for the radio program Fresh Air. Carlin (himself an award-winning banjoist) later performed with Hartford and even became his de facto road manager. In his book, he deftly balances his background as a journalist and position as a longtime friend in telling the story of Hartford, who was a true crossover star bluegrass musician of his time.
Like Bob Carlin with John Hartford, Bill Amatneek has a privileged perspective when it comes to writing about his subject, the late, great Tony Rice. Amatneek, a musician as well as writer, spent several years playing with Rice in the David Grisman Quintet. Rice was one of the best-ever flatpicking guitarists (and a terrific vocalist) whose career was undercut by illnesses and his own personal demons. Amatneek constructed his book as an oral biography, built around stories told to him by fellow musicians who knew Tony, like Sam Bush, Béla Fleck, Peter Rowan, and Jerry Douglas along with Rice family members, allowing readers to discover the bright and dark sides of this bluegrass master.
Talkin’ Greenwich Village: The Heady Rise and Slow Fall of America’s Bohemian Music Capital by David Browne (Hachette Books)
As its title plainly states, Talkin’ Greenwich Village discusses the renowned area of New York City that has been a center for bohemian arts culture for decades. The book can be described as a “biography” of both the people (Dave Van Ronk plays a prominent role throughout this story) and the places (particularly the clubs, such as the Bottom Line, Kenny’s Castaways, Gerde’s Folk City, and the Bitter End) that populated the Village’s music scene from 1957-2004. (Browne here basically concentrates on the West Village.) The author of books on the Grateful Dead, CSN&Y, and Sonic Youth, Browne does a masterful job at bringing this neighborhood to life during its many eras. The Village holds a special place in Browne’s heart; he discovered the neighborhood as an undergrad at NYU just as the new folk scene of the early ’80s was brewing. His passion shines through in his storytelling.
My Black Country: A Journey Through Country Music’s Black Past, Present, and Future By Alice Randall (Simon & Schuster)
You may have already heard about Alice Randall and her book right here, on BGS and Good Country. My Black Country has received great acclaim (NPR listed the book among its “Books We Love” for 2024) and justifiably so. An author, professor, and songwriter, Randall tapped all her talents in creating this inspiring work that addresses her life story and investigates the history of Black country music, which she traces back nearly a hundred years to when DeFord Bailey performed on Nashville’s WSM radio station. It should be noted, too, that this isn’t just a Nashville-centered book; it explores Black country music made all across America. Besides enjoying Randall’s literary creation, you can also enjoy her songwriting craft too; Oh Boy Records released an eponymous compilation of Randall-penned tunes interpreted by such artists as Rhiannon Giddens, Allison Russell, Valerie June, and Leyla McCalla. (Of which, Giddens’ performance of “The Ballad of Sally Anne” is nominated for a GRAMMY for Best American Roots Performance.)
Spirit of the Century: Our Own Story by The Blind Boys of Alabama & Preston Lauterbach (Hachette Books)
The Blind Boys of Alabama are a remarkable story. Remarkable in the sense that the vocal group came into existence around 1940 at the Alabama Institute for the Negro Deaf and Blind and made their way out into the world through the gospel music circuit. And it is remarkable, too, that the Blind Boys of Alabama not only remain a group today (they describe themselves as the “longest running group in American music”), but they have earned five GRAMMYs (and a Lifetime Achievement Award) as well as an NEA National Heritage Fellowship. Preston Lauterbach (author of books like Beale Street Dynasty and The Chitlin’ Circuit) has done an eloquent job weaving together stories from band members and other musical colleagues, and turning them into this absorbing biography.
Willie, Waylon and the Boys: the Ultimate Outlaw Country Primer by Brian Fairbanks (Hachette Books)
This book is something of a biographical combo platter. The first nine chapters concentrate on the “Mount Rushmore” of outlaw country: Willie, Waylon, Johnny, and Kris. Those 240 pages are packed with colorful tales of the foursome, whether on their own or together as the Highwaymen. At that point, the book pivots and explores outlaw country’s legacy in the form of the alternative country scene that was burgeoning during the ’90s, as the Highwaymen were ending their run (their third, final, and least successful album came out in 1995). Fans of alt-country and “new outlaw” artists might wish for a deeper dive into this scene. The chapter on “The New Highwaymen” (built upon the idea of guys like Chris Stapleton, Jason Isbell, Ryan Bingham, and Sturgill Simpson as a new outlaw quartet) feels a bit too speculative. Fairbanks, however, is on stronger footing with his “Highwaywomen” chapter, which looks at the actual supergroup collaboration of the Highwomen, featuring Brandi Carlile, Natalie Hemby, Maren Morris, and Amanda Shires that, among other things, countered the male dominance of the original outlaw movement.
A Chance to Harmonize: How FDR’s Hidden Music Unit Sought to Save America from the Great Depression—One Song at a Time By Sheryl Kaskowitz (Pegasus)
This is a book for history buffs who love music – and vice versa. Author Sheryl Kaskowitz (who previously wrote a book on the history of the song “God Bless America”) has dug up the story on a little-known music unit that was part of the New Deal. This U.S. government program led by Charles Seeger (yes, the father of Pete) sent out musician/agents (noted American ethnomusicologist Sidney Robertson was one prime participant) to gather up folk songs around the country. The goal was to use these songs to build community spirit at homestead communities launched by federal government under the auspices of the Resettlement Administration. The projects were considered radical and controversial back then and, consequently, were very short-lived. Fortunately, however, more than 800 songs were recorded and have been stored away in the Library of Congress.
When You See My Mother, Ask Her to Dance by Joan Baez (David R. Godine)
Joan Baez spent over 60 years making music and touring. While she has basically retired from music, Baez hasn’t put an end to expressing her creativity. In 2023, she released a book of drawings and in 2024, she published this book of poetry. There are at least a couple of notable aspects to this poetry project. Baez has long been known more for being an interpreter of songs rather than a songwriter, so it is intriguing to see more of her writer side expressed in this collection. Also, she has struggled with dissociative identity disorder (AKA multiple personality disorder, a topic addressed in the powerful documentary Joan Baez:I Am A Noise). Baez candidly states in the Author’s Notes that some of the poems are “are heavily influenced by, or in effect written by, some of the inner authors,” adding intriguing layers to her creative process – which she displays through the pieces collected in this book.
“I like to say my music is mixed, like me,” laughs Julie Williams, a queer, biracial Nashville-based songwriter who happens to be one of the strongest new voices to emerge in country music this decade. “I grew up loving ‘90s country, but before I moved to Nashville I didn’t necessarily think I could make that music. I didn’t think I had a place in the genre. I had so many other influences too – like the Indigo Girls, James Taylor, and other folk music – so I thought that would be more my world. But the song that changed everything for me was ‘Southern Curls.’ I was like, whoa, this is undeniably a country song, and it feels more like me than anything else I’ve ever written.”
Released back in 2021, “Southern Curls” was a breakout single for Williams and continues to inform her subsequent work in a lot of ways. Like many of the best country songs, the track flirts with an existing trope while flipping it entirely on its head, invoking the texture of her own Black hair as a foil to disrupt the traditional image of coiffed ringlets favored by white southern belles. Williams uses her hair as a gateway to discuss the still prevalent differences between how Black and white women are treated in this country, particularly in the South, and opens the conversation with a matter-of-fact account of her personal experience.
It’s a simple, riveting song, intimate and singular, but also broad enough to provide desperately needed representation for a whole diaspora of Black female artists who, like Williams, have had a hard time making space for themselves in the predominantly whitewashed genre of mainstream country. Almost immediately, the track earned the attention of fellow Black country artist and Apple Music host Rissi Palmer, who named Williams to her 2021 Color Me Country cohort, and also caught the ear of the Black Opry, who invited the young artist to join the collective on stage and on tour in 2022.
Following this up with a self-titled EP in 2023, an appearance on a PBS special about Black women in country, and a performance at Newport Folk Festival, Williams joined the CMT Next Women of Country Class of 2023. Now, she’s touring behind another new EP, Tennessee Moon, which includes a new version of the impactful song. Williams is excited about the prospect of expanding her sound – and her writing voice – even further.
“‘Southern Curls’ gave me the bravery to write songs that feel authentic to me,” Williams says. “From there, I’ve been really lucky to work with some incredible people, like my partner Jonathan Smalt, who produced my new EP, Tennessee Moon. This is a big release for me in that it feels like an arrival.”
Another part of that feeling? Williams and “Southern Curls” were featured prominently as part of a new documentary on Hulu, It’s All Country, which features legends like Luke Combs, Wynonna Judd, and Sheryl Crow, plus a never-before-seen performances from Williams herself.
While out on tour behind Tennessee Moon, which released in October, Williams called in to speak with Good Country from the road. She talked about her experience shifting from the world of public policy to the music industry, all things ’90s country, navigating the bounds of folk and other genres in her sound, and those deeply felt, close friendships that might have always been more than… just friends.
What was your relationship to country music like when you were growing up?
Julie Williams: My mom used to play a lot of ‘90s country in the car, artists like The Chicks, Shania Twain, Trisha Yearwood, and Sara Evans – but especially The Chicks. I’ve been thinking a lot about them recently, especially in the last few weeks [since the presidential election]. A huge part of my musical introduction was around the time when The Chicks were kicked off country radio. Their song, “Not Ready To Make Nice,” I remember my mom explaining the lyrics to me. That was really where my love for storytelling and lyrics came from.
I noticed the lyrics in your songs right away, they’re not filler or frivolous, they’re stories.
I always thought people would only want to listen to me if I was playing the songs they already knew and loved. Once I started writing, I realized my stories have value. Growing up in Florida, I’d sing covers of Jimmy Buffett and Tom Petty, whatever songs I thought would get me the tips from the snowbirds. I didn’t go to school for music, I went to Duke University and studied public policy. I wanted to work for a non-profit and become a lawyer. But we had a student record label I was a part of, Small Town Records, and that was the first time I got the chance to start writing my own songs. I started to see the power in my own story.
How did you make the jump from studying public policy back into music?
I wanted the work I did to make somebody’s life just a little bit better, but I didn’t realize I could do that with music too. Some of the things I cared a lot about, too – issues of race, queer issues, and women’s issues – how do you get people to care about them? Part of it is through telling stories that move people. I soon realized I didn’t have to sit behind a desk all day and be a policy analyst. Music can also get me in spaces and in front of people that I wouldn’t be around.
Is there an artist who has a career path that you’d like to follow in the industry?
I’ve always been such a fan of Kacey Musgraves and the way that she’s always stood up for what she believes in. She’s never backed down in that, and she’s always put herself in her songs. Part of it is about love and heartbreak, but it’s also about following your arrow, and being yourself. Even the ways in which she’s created a whole new sound in country and in folk with Golden Hour. I fell in love with that album when it came out. I’ve always looked up to the way she can capture the simplest feelings of being a human in her songs.
How do you feel about your music as country or as folk? There are so many other elements to it, and you have a very layered, textured sound.
I have so many influences that aren’t from country, but pairing all of those things creates that mixed sound that really feels like me. As an artist, I’m constantly thinking about “How am I going to market this?” or “What genre is this going to be in?” and that can sometimes feel limiting. I don’t think my music would fit into a traditional pop-country radio sound, but I don’t think it fully fits into other genres either. I’m just trying to make what feels good for me.
How does Tennessee Moon fit into your current discography? It feels like another level.
It’s definitely a big release for me. That’s a testament to being here in Nashville for a few years and trying things out. Every time I put out music or write a song, I hope there’s going to be better ones that keep coming. “Tennessee Moon” was a really special one for me. It started with a film photo that I took of an ex while we were kayaking at Percy Priest lake at sunset. That relationship didn’t work out, but I took the photo to a co-write with a friend of mine, Melody Walker. I said, “I want to write a song that feels like this picture,” and I knew everything else was going to be around that song.
“Just Friends” is another one of my favorite songs on Tennessee Moon, and it seems like so many people relate to the experience of the blurred line between best friends and something more. How did it feel to address that?
I wrote this one with Melody Walker as well and it’s also one of my favorites. I love women, and I realized that I can love anyone regardless of their gender identity. I came to that realization in my twenties, but now that I know who I am – and who I love – I was looking back at a specific friendship of mine. Retrospectively, I realized I had a crush on this person. I was in love with this person. But getting the chance to create a pretty sapphic music video felt like ripping the band-aid off as far as talking about my queer identity in my songs. I hadn’t done that before. I’m really excited to write and put out music freely now.
Celebrating the rich history of women in old-time music, past, present, and future, has been an obsession of mine for over 50 years. I’ve listened to archival recordings, sat in the living room with Ola Belle Reed, Jean Ritchie, and Alice Gerrard, toured with Patsy Montana, taught Maybelle Carter’s unique guitar style, and interviewed Lily May Ledford at the Renfro Valley Barn Dance.
I was a proud member of the team that created The Birthplace of Country Music’s exhibit, “I’ve Endured: Women In Old Time Music.” And I’m thrilled that Baltimore’s Creative Alliance is hosting both the exhibit and the Say Sister! Festival celebrating women in roots music in January 2025. This playlist includes music from the past and the “I’ve Endured” exhibit, present artists from the Say Sister! Festival lineup – and the future is coming! – Cathy Fink, musician and co-curator
“I’ve Endured” – Ola Belle Reed
Ola Belle (1916-2002) was born Ola Wave Campbell in Grassy Creek, North Carolina. She was a fine traditional banjo picker and guitarist and grew up with a rich repertoire of family music. She also became a prolific songwriter, realizing that she had her own things to say and her own way to say them within the structure of old-time music. This song has been covered hundreds of times by contemporary artists. Ola Belle received a Distinguished Achievement Award from the International Bluegrass Music Association in 1998 and was awarded a prestigious National Heritage Fellowship Award in 1986.
A native of Tennessee, Amythyst Kiah performs both original and traditional songs on banjo and guitar. She dug deep into old-time music as a student at East Tennessee State University’s roots music program. In “Polly Ann’s Hammer,” the legendary John Henry takes a back seat and his wife gets the lead role. Like the “I’ve Endured” exhibit, this effort brings light to someone who has not received the attention she may have deserved.
“When John was sick/ Polly drove steel/ Like a man, Lord, like a man … This is the hammer that killed your daddy/ Throw it down and we’ll be free…”
“Things Are Coming My Way” – Marcy Marxer
Marcy adapted this song from the singing of Bessie Jones and the Georgia Sea Island Singers. Marcy met the Georgia Sea Island Singers during various folk festivals and always delighted in this song. She’s been celebrating the rich history of women in country music in our duo for over 40 years. Marcy’s a multi-instrumentalist on guitar, cello banjo, mandolin, ukulele, percussion and more. This song showcases her fingerpicking guitar style.
“West Virginia Coal Disaster” – Sarah Kate Morgan
Sarah Kate Morgan steps follow right after Jean Ritchie with traditional and original songs and dulcimer playing. She’s an innovative Appalachian dulcimer player with a gorgeous voice and a love for Appalachian music and heritage. Here she sings Jean’s potent song about the 1968 Saxsewell No. 8 Mine disaster. Hang in there for the awesome instrumental at the end! Sarah Kate teaches at the Hindman Settlement School in Kentucky.
“Red Rocking Chair” – The Coon Creek Girls, Lily May Ledford
Lily May Ledford (1917-1985) from Powell, Kentucky played clawhammer banjo and fiddle and was the leader of the first all-girl string band on the radio, The Coon Creek Girls. Here her solo banjo playing is featured.
“Cotton Patch Rag” – Kimber Ludiker
Kimber plays fiddle and mandolin and sings with bluegrass group Della Mae. She’s a sixth-generation fiddler from Spokane, Washington. Here’s her winning performance of “Cotton Patch Rag” from the 2006 Grand Master Fiddle Championship.
“What The Lord Done Give You” – Cathy Fink
I was the first woman to win the West Virginia State Banjo contest (1980) – and went on to win it several times, total. In 2018 I also won the Clifftop Appalachian Music Festival Banjo Contest. This original song is played on a gut string fretless banjo, making a new tune sound old.
“I Will Not Go Down” – Amythyst Kiah featuring Billy Strings
From Amythyst’s most recent album, Still + Bright, comes this awesome collaboration with Billy Strings. It’s a powerful song and arrangement. I can tell you that if Ola Belle Reed were able to hear this song, she’d give it a big thumbs up! Speaking truth to power is part and parcel of women’s work in roots music.
“Muddy Creek” – Sarah Kate Morgan
Sarah Kate Morgan has redefined what can be done on an Appalachian dulcimer. Her trills, embellishments and awesome tone here are joined by fiddle, banjo and feet. This one will make you happy!
“Now Is the Cool of the Day” – Jean Ritchie
Jean’s clear soprano voice couldn’t be more beautiful than on this original song that draws on her traditional roots, while conjuring God’s calling to humans to take care of the earth. First released in 1977 and still timeless.
“No-See-Um Stomp” – Della Mae
Kimber tears up this original fiddle tune with an all-star band featuring Molly Tuttle, Alison Brown, Avril Smith, and Della Mae.
“Chilly Winds” – Cathy Fink & Marcy Marxer
Cello banjo (Marcy) and five-string banjo (Cathy) make up the instrumental duo behind the vocal duet in this classic old-time song.
“The Little Devils” – Jean Ritchie
Jean’s solo voice reminds us what it must have been like to gather round the fire after dinner and hear her mother sing to the family before the age of television.
“Banjo Pickin’ Girl” – The Coon Creek Girls, Lily May Ledford
This song has become the unofficial theme song of many a banjo pickin’ girl and string band. Lily May Ledford and the Coon Creek Girls sang this on the WLS Barn Dance (Chicago), Renfro Valley Barn Dance (KY) and Lily May continued singing it solo for the rest of her career.
Say Sister! Festival takes place in Baltimore, Maryland at the Creative Alliance on January 10 & 11, 2025. Tickets – in person and “watch from home” – are available here. The “I’ve Endured: Women of Old Time Music” exhibit opens at Creative Alliance on January 3 at 6pm.
Photo Credit: Cathy Fink & Marcy Marxer by Irene Young; Amythyst Kiah by Photography by Kevin & King; Sarah Kate Morgan by Jared Hamilton. Poster Credit: Gina Dilg
Each year, the BGS Team likes to “wrap up” the year in music by featuring holiday, seasonal, and festive tunes and songs throughout the month of December. It’s a perfect way to generate holiday cheer while shining a light on some of the high quality new – and timeless! – seasonal music we’ve got playing on repeat each winter. And, it gives us the chance to infuse our veteran/stalwart holiday playlists with some new life, too.
This year, we’ll be sharing songs, albums, shows, and events each day for the first three weeks of December, a musical bridge to bring us to the peak holiday season, the end of one year, and the beginning of another. Check back each day as we add more selections to these weekly posts, highlighting roots music that will soundtrack our solstice, Christmas, Hanukkah, Kwanzaa, and New Year.
Megan Moroney, “All I Want For Christmas Is a Cowboy”
Artist: Megan Moroney Song: “All I Want for Christmas is a Cowboy” Album: Blue Christmas …duh (EP) Release Date: November 1, 2024
In Their Words: “Well since it comes out tonight, I guess now would be a good time to let y’all know I recorded a lil 3 song holiday EP that features 2 original songs & a cover of a classic. It’s called Blue Christmas …duh.
From The Editor: “Megan Moroney was everywhere in 2024 – and we certainly didn’t mind! Three CMA Awards nominations, her sophomore album, Am I Okay?, reached No. 9 on Billboard‘s Hot 200 chart, she’s MusicRow‘s Breakout Artist of the Year, and so much more. Plus, she released this excellent holiday EP, Blue Christmas …duh, in November featuring two new originals and her rendition of the classic made popular by Elvis. We adore Moroney’s brand of high-end, sequin-studded, mainstream country. Catch her and her music on the Am I Okay? Tour in 2025!”
Spencer Hatcher & Aubrie Sellers, “Mr. and Mrs. Santa Claus”
In Their Words: “‘Oh, yeah, you bet. Uh… ho ho ho and stuff’ 🎄 ‘Mr. and Mrs. Santa Claus’ is out now!!” – Spencer Hatcher & Aubrie Sellers, via social media
From The Editor: “Decked out in their holiday best and performing in front of a classic Airstream trailer, bluegrass influencer Spencer Hatcher and garage country artist Aubrie Sellers play the mother and father of Christmas for their new single, ‘Mr. and Mrs. Claus.’ Throwing it back to the ’70s in more ways than one, their rendition pays tribute to George and Tammy’s cut of the song released in 1973. It combines so many things we love about bluegrass, country, and roots music – from the steel guitar and tasty harmonies to the retro trimmings and honky-tonkin’ tempo. We’re even here for the iconic knotty pine wood paneling! Perfect for BGS Wraps.”
Sierra Hull, “The First Snowfall”
Artist: Sierra Hull Song: “The First Snowfall” Release Date: November 8, 2024
In Their Words: “‘The First Snowfall’ is the B side from my upcoming limited edition 7” vinyl release, Holiday Favorites V1 … Can anyone guess which classic artist I discovered this song from?” – Sierra Hull, via social media
From The Editor: “Every seasonal playlist deserves a selection of songs about the season, as well as the festive holidays we celebrate during it. So we were especially excited to hear impeccable mandolinist Sierra Hull’s rendition of this Bing Crosby classic, ‘The First Snowfall,’ when it dropped last month. With a newgrass groove that skips and hops along, Hull and her crack band bring a modern glitz to the number. Don’t miss the A side of her special holiday single release, too – it’s ‘Country Christmas’ pulled from the catalog of one of Hull’s heroes, Loretta Lynn. Bluegrass winter leads to bluegrass Christmas, and we wouldn’t have it any other way.”
Blind Boys of Alabama & Jay Buchanan, “I Heard the Bells on Christmas Day”
In Their Words: “Get in the holiday & shopping spirit with ‘I Heard the Bells on Christmas Day.’ Produced and arranged by Hall & Oates Music Director Shane Theriot, we sing it alongside rocker Jay Buchanan of Rival Sons.” – Blind Boys of Alabama, via social media
From The Editor: “Every holiday needs soul. Who better to provide a bit of a Christmas slow burn – besides a yule log – than the Blind Boys of Alabama with Rival Sons’ Jay Buchanan? ‘I Heard the Bells on Christmas Day’ has limitless pocket and a funky, slow dance groove. A brand new addition to our Non-Crappy Christmas Songs playlist? Most certainly! This rockin’, soulful, Americana-steeped rendition of a holiday classic is just too good.”
William Prince, “The Sound of Christmas”
Artist: William Prince Album: The Sound of Christmas (EP) Release Date: October 18, 2024
In Their Words: “Produced by the wonderful Boy Golden, featuring the talents of Alyshia Grace, FONTINE, Cody Iwasiuk, John Baron, Stephen Arundell, Keiran Placatka, Matt Kelly, Kris Ulrich, Austin Parachoniak, Kaitlyn Raitz, Ben Plotnick, and with beautiful artwork from Roberta Landreth, these songs were a treat to put together for you and I hope you enjoy them as much as we enjoyed making them. … Happy early holidays, folks.” – William Prince, via social media
From The Editor: “Christmas arrived right on time – in mid-October – via this delicious three-song EP from First Nations country singer-songwriter William Prince. We’ve covered Prince quitea bitoverthe years, relishing the plains patina and down-to-earth quality of his albums and songs. The Sound of Christmas is a bit more polished, shiny, and draped in tinsel (especially the primed-for-Times-Square title track), but the other tracks on the project, ‘Silver Bells’ and ‘Don’t Go Leaving Me (It’s Christmas Eve),’ still display plenty of that signature grit and duality. Here’s a sound direct from (what we now call) rural Canada that’s also very much ready for the mainstream.
“Something else we love about The Sound of Christmas: Prince is selling 1000-piece jigsaw puzzles of the festive, holiday village cover artwork for the EP. Adding it to our holiday gift list now!”
An entire year of Good Country has blown by! Our new email newsletter and brand has gone so much further and has reached so many more country fans than we ever imagined when we launched in January. The concept is simple: there’s plenty of Good Country out there, and we want to highlight all of it.
As we look back at 2024 and the first twelve months of GC, we asked our pantheon of contributors to collect their favorite country releases from the calendar year. We did not determine for our writers what qualifies as country – or what does not. It’s important for GC to facilitate a country space that attempts to revert this music back to its earliest days, before genres and formats split up the many subgenres and downstream styles of country into various, distinct buckets and boxes.
One of the things most clear to us after a year of GC is that our central premise is certainly true. There’s endless Good Country out there – especially when you’re open to as many styles and aesthetics, influences and entry points as possible. From mainstream, radio country to red dirt, from bluegrass to Southern rock, from old-time to down home blues. Good Country is more than a genre, it’s more than a simplistic pitch to “save” this music we love. Good Country is a place, it’s an idea, a way of viewing the world – musical and otherwise. And we’re so grateful to all of you for joining us in Good Country.
Scroll for the playlist of our favorite 2024 Good Country below!
Kassi Ashton, Made From the Dirt
Kassi Ashton spent the better part of a decade honing her craft and trying out various promotional singles to gain traction. It wasn’t until “Called Crazy,” her third official single, that she hit the Top 40 on country radio. The minor success primed listeners for her long-awaited debut record, Made From the Dirt, a beautifully produced and raucous set blending the best parts of mainstream country. Ashton runs on high-octane energy – with her thick twang packing a punch on each loose-lipped syllable. From the propulsive “Son of a Gun” to the slow rollin’ “‘Til the Lights Go Out,” her debut radiates from the inside out and carries with it cross-generational appeal. – Bee Delores
Kaitlin Butts, Roadrunner!
Set to the timeless musical Oklahoma!, Kaitlin Butts’ Roadrunner! is as much a modern retelling of the epic tale as it is a road map of her own exploits thus far. On the 17-track project she shines on soft, nurturing ballads like the Vince Gill-featured duet “Come Rest Your Head (On My Pillow),” “People Will Say We’re In Love” (starring partner and Flatland Cavalry lead Cleto Cordero — the only song pulled straight from the musical), and “Elsa,” a tune about a woman she met while playing nursing home gigs back in the day.
But, she also revels in its more chaotic moments as well, as is the case with “You Ain’t Gotta Die (To Be Dead to Me)” and a Kesha cover, “Hunt You Down.” Through these vignettes Butts not only shows that the near-century-old musical remains as impactful as ever, but that her music has the power to do the same. – Matt Wickstrom
Denitia, Sunset Drive
Okay, I am shook that Denitia has not been studying, writing, and recording country music for all her life. Formerly an R&B artist (just go on and check out her wicked 2018 album, Touch of the Sky), Denitia’s on her second country record and it sounds exactly how I’d want a country record to sound. Admittedly, I am not a huge country fan (except I know all the words to every song on ‘90s country radio stations), but Sunset Drive rings my bell from top to bottom. Her clear and cool ‘90s-inspired, indie voice and her flawless writing are on full display with songs like “Back to You” and “Gettin’ Over.” The flow of the writing and instrumentation are seamless. No notes, Denitia! Hope they wise up and get you on the radio. – Cindy Howes
Sierra Ferrell, Trail of Flowers
In this instant classic, Trail of Flowers firmly establishes Sierra Ferrell as the voice of a generation. Her indelible songwriting delivered by her uncommon vocals will be revered indefinitely. I’ve had the honor of seeing her perform twice (well, maybe more like once and a half) since the album’s release, each time surrounded by an audience brought to their knees by her sheer, unadulterated power. At DelFest, hundreds of us sheltered for nearly an hour in the grandstand after an untimely lightning storm struck following the opening chords of “Jeremiah.” We rushed back to the stage in troves as soon as the skies began to clear, only to be utterly heartbroken upon learning that her set would not continue. Sierra’s performances are unspeakably transformative – her authenticity and eminence evoke the divine. Trail of Flowers offers us a precious keepsake, a textured collection of harvested treasures both earthly and ethereal. – Oriana Mack
Sam Gleaves, Honest
Maybe country music could leave behind its ongoing debate around “authenticity” forever, because the best country doesn’t need to be “authentic,” it just needs to be honest.
Sam Gleaves is an Appalachian singer, songwriter, multi-instrumentalist, educator, and community builder whose every note, sung or plucked, is as truthful and stalwart as the mountains he calls home. His new album, Honest, combines old-time, honky tonkin’ country, bluegrass, and mountain music in a charming, down-to-earth package that’s never ambitious or try-hard. At the same time, this is one of the best country albums of the year and then some, with impeccable, tear-jerker tracks like “Beautiful” and hilarious, sexy romps like “Queer Cowboy.” There’s no performance of traditional authenticity signifiers here; Gleaves’ most radical act is allowing us to perceive him wholly, through his music. That’s all too rare in mainstream country, but a longstanding legacy that’s alive and well on the genre’s fringes. – Justin Hiltner
Mickey Guyton, This Is Who I’ve Always Been
Although she’s long considered herself an “outlaw,” Mickey Guyton has steadily moved up the country music ladder. She’s ultimately emerged as a consistent example of individuality and creativity. She’s battled since signing her first deal in 2011, refusing to accept the notion that being Black and outspoken placed limits on either outreach or popularity. She’s steadily smashed barriers, most notably being the first Black woman to be nominated in the Best Country Song GRAMMY category, and the first to both perform at and later co-host the Academy of Country Music Awards.
But she’s now also realizing her greatest musical achievements. Guyton’s latest LP, This Is Who I’ve Always Been, is a marvelous declaration of her country roots and legacy, a recorded statement that says everything without being overtly political in lyrical tone and presentation. There are 12 joyous, rousing tracks that spotlight her writing skills alongside Tyler Hubbard and Corey Crowder. It’s only fitting that she’s joined by Kane Brown on the stirring “Nothing Compares to You.” It’s a powerhouse tune co-written by Hubbard, Bebe Rexha, and Jordan Schmidt that is arguably the LP’s definitive performance. Guyton is now a Nashville resident, and this album celebrates her triumph as a true example of country’s diversity and inclusion. – Ron Wynn
Stephanie Lambring, Hypocrite
We should all be talking about Stephanie Lambring more. Like, a lot more. On her sophomore album, Hypocrite, Lambring continues her all-killer-no-filler critiques of patriarchy and oppression. The album opens with the ominous pop of “Cover Girl” before delving into the shattering vulnerability of “Good Mother.” Lambring has had her share of bitter experience in the Nashville machine and sharing those stories of superficial “authenticity” has proved to be the best thing she could have done – liberating for her, yes, but also offering the rest of us a portal to examine our ingrained biases and, hopefully, to break free of them. Hypocrite is not an easy listen – if you are a human being, you will squirm at least once listening to these lyrics – but it’s essential. – Rachel Cholst
Cindy Lee, Diamond Jubilee
Cindy Lee is the non-binary alter-ego of Patrick Flegel, reclusive former leader of Canadian post-punk band Women – and you could say Flegel made some curious decisions about how to put this music out into the world. Instead of the usual streaming sites, Diamond Jubilee lives primarily on YouTube as a two-hour-plus video of all 32 songs as a single track, no breaks. But don’t let that scare you. Diamond Jubilee is spectral late-night soundtrack music to a movie that hasn’t been made yet. You sure can picture it, though. The sonics are proudly low-fidelity, yet the gauzy arrangements are precise (and Flegel is one hell of an evocative less-is-more guitarist). Imagine Brian Wilson conducting teenage symphonies to the afterlife, and you’re in the ballpark. An amazing collection of music, deep as it is broad. – David Menconi
Adrianne Lenker, Bright Future
Indie-country-folk enigma Adrianne Lenker didn’t use a single piece of digital equipment while recording her seventh full-length solo album, Bright Future. Instead, she and five friends hunkered down at a studio that’s only been described publicly as “in the woods” somewhere in New England. They recorded an intimate, intuitive album using a process known as AAA. (That’s analog recording, analog mixing, and analog mastering.)
Despite its decidedly anachronistic engineering, Bright Future is one of the most unique and powerful American folk releases of 2024. It’s even been nominated for a GRAMMY for Best Folk Album, marking Lenker’s first GRAMMY nomination as a solo artist. Listening to the album feels like sitting in a small, warm room with Lenker and her collaborators, with every breath and every shifting movement still audible on the tape. For me, getting releases like this that feel so undeniably rooted in the real, tangible world, really does make the future seem a bit more bright – a small form of resistance against the forced digitization of our lives. – Dana Yewbank
Pete Mancini, “American Equator”
Pete Mancini has been carving a path for himself through the country music landscape since the release of his debut solo album in 2017. Coincidentally, the title of his newest single, “American Equator,” is inspired by the idea of a literal divide carved into the U.S. landscape. Mancini can be playful, imaginative, and solemn with his writing and “American Equator” showcases these qualities sewn together. Much like the faders mentioned in the song’s chorus, Mancini knows when and how to apply blunt honesty for several true-to-life references and when to present the ugliness of the song’s settings through a no less candid but much more palatable metaphor. Even if heavy narratives aren’t what you’re after, the steady groove, power-pop style guitar tone, and hopeful arc of the chord progression make “American Equator” a tune that’s easy to turn up and enjoy – especially on long highway road trips. – Kira Grunenberg
John Moreland, Visitor
For a slice of the country music-listening public, April 5, 2024 had December 13, 2013 energy. In fact, were Beyoncé not the Beyoncé of country music, I might say that John Moreland is the Beyoncé of country music. Both are undeniable stars and underrated producers. Visitor is a beautiful album that reveals brilliant new details with each listen. I sometimes feel fragile when the drums kick in on “Blue Dream Carolina,” but by the end of the track I always feel better. I am so happy that this songwriter’s songwriter keeps growing his audience. I am not entirely sure what country music is. I wish more of it sounded like a John Moreland record. – Lizzie No
Lizzie No, Halfsies
This was the year when Lizzie No seemed to fully embody their inner country crooner. No welcomed 2024 with the release of Halfsies in January on Thirty Tigers. Its songs tell a story of being female in an America that expects more of its women the more the melanin in their skin. When No sang in the title track about leaving her “sandals in a cab” and finding “a snakeskin in the grass,” she was talking about pain and loss and transformation. About the performative nature of identity. When Loretta Lynn sang “You’re lookin’ at country,” she was talking about what people are looking for as much as what they actually see. If Lynn has a legatee in today’s country circles, it just might be Lizzie No. – Kim Ruehl
The Red Clay Strays, Made by These Moments and Live at the Ryman
Bursting out of their native Mobile, Alabama, The Red Clay Strays emerged as the hottest live act of 2024. A snarling blend of Americana, rock, and alt-country tones, the group went from selling 40 tickets a gig to 4,000 in less than 18 months – an incredible feat by any measure, and one immediately justified by the “you had to be there” stage presence of lead singer Brandon Coleman and company.
Rolling into this summer, the Strays offered up their sophomore album, Made by These Moments, to wide acclaim from audiences and critics alike. But, it was the recently-released Live at the Ryman that truly showcases the intricate depth of sonic abilities and fire-and-brimstone vocal prowess at the heart of the outfit. The biggest takeaway? There’s no ceiling to the size and scope of where the Strays can take their music – in the studio or onto the stage. What remains is pure passion and guided purpose for their craft, this platform for compassion they hold with deep respect. – Garret K. Woodward
Zach Top, Cold Beer & Country Music
Rest easy, for country has been saved! But no, because Zach Top himself doesn’t even believe that the genre needs to be rescued. Even so, this young bluegrass-raised artist, who seemingly catapulted overnight into retro, nostalgic country stardom, is doing his utmost to keep the realest kinds of ‘90s and throwback country alive and contemporary. With the mustache and Wrangler jeans to prove it. Watching as his audience has ballooned over the last year demonstrates that Top is certainly not alone in his love for this kind of archetypical country. “I Never Lie” is probably the most impactful and far-reaching single from the genre of the year, as recognizable and requested on Lower Broadway as in the halls of SPBGMA (the Society for the Preservation of Bluegrass Music in America). Top brings so many circles of the country music Venn diagram together, organically, and we are all better for it. I hope I stay embedded on Zach TopTok forever. – Justin Hiltner
Twisters Soundtrack
Twisters is not a great movie, though it would have been better if they let Glen Powell fuck. Or if they let the weirdness that David Corenswet displayed in Pearl show up here. It would have been a more politically relevant movie if the director didn’t refuse to talk about climate change – which is why all of the chaotic weather is happening in Oklahoma.
Its soundtrack, though, is genuinely great. Part of the reason why is how carefully it was marketed – to work through the ongoing genre battles in country, to acknowledge the nostalgia of the original 1990s film, and to think about what country might mean more broadly. Ignoring climate change might be part of the film’s faltering, foisting the bland hegemony of Powell is also part of it, but the album is more disruptive. And more beautiful than it has any right to be. It almost reaches gender parity, it has half-a-dozen Black performers, there are legacy acts and up-and-comers. Listening to the Twisters soundtrack this year made me yearn for a counterfactual country radio. – Steacy Easton
Rhonda Vincent, Destinations and Fun Places
I’m a firm believer that bluegrass sits pretty under the umbrella of “country music.” If you’re a country music lover and are looking to expand your horizons, let my 2024 Good Country selection nudge you towards some ‘grass. You’ll thank me later.
This year, Rhonda Vincent released her highly-anticipated album, Destinations and Fun Places, and it’s soooo Bluegrass Barbie-coded. From her stunning hot pink dress on the cover to her top-notch covers like “9 to 5” and “Please Mr Please,” Rhonda proves she’s still the queen. With featured artists like Dolly Parton, Trisha Yearwood, Cody Johnson, and Alison Krauss, any country music fan would have plenty of familiar voices to enjoy. This record also showcases Rhonda’s musical range, with sweet songs like “I Miss Missouri” to bluegrass ragers like “Rocky Top.” From “Margaritaville” to “The City of New Orleans,” Rhonda Vincent is truly an American treasure. All hail the queen! – Bluegrass Barbie
Need more Good Country? Sign up on Substack to receive our monthly email newsletter with endless country, Americana, and more direct to your inbox.
Photo Credit: Sierra Ferrell by Bobbi Rich; Zach Top courtesy of the artist; Denitia by Chase Denton.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
