Singer-songwriter and instrumentalist Carl “Buffalo” Nichols loves and treasures the blues, but he acknowledges that his vision of what the music can and should do differs greatly from that of many performers he’s met in the field. Indeed, Nichols, whose brilliant new LP, The Fatalist – his second for Fat Possum, which dropped September 15 – doesn’t mince words when he discusses the issues he faces and the things he wants to see change in regards to the music, as well as attitudes held by many in positions of authority in regards to its promotion and distribution.
“I tell folks I’m a songwriter initially, because when you say you’re a blues musician, then there’s a whole bunch of stereotyped impressions that you’ve got to get beyond,” Nichols said during a lengthy recent phone interview with BGS. “There was a period there a couple of years ago, right after George Floyd, where for a time there was this sense, or at least it was being said, that the blues community needed to change, we needed to diversify, to become more relevant and reflective of things happening in America. But now that seems to have passed, and we’re back to the same old thing. There’s too much conservatism among the older crowd, who often are in control of the blues radio stations and who are responsible for why the music isn’t more widely heard and accepted. And there’s too many artists just putting the same stuff out there.”
Nichols is among a growing number of African American artists anxious to smash idiomatic barriers regarding not just blues, but American music, period. He is a master at carefully paying attention to traditional values like keen storytelling, soulful delivery and expressive lyrics, while also utilizing contemporary elements and devices. The Fatalist includes a stunning cover of Blind Willie Johnson’s majestic “You’re Gonna Need Somebody On Your Bond.” The LP’s first single, Nichols’ robust baritone soars through the message of salvation with vigor, driving home both its urgent intensity and evocative theme. However, Nichols also says the song epitomizes another part of the dilemma he faces regarding broadening the blues’ appeal.
“That one kind of gets caught in a double trap,” Nichols continued. “On the one hand, you’ve got religious lyrics, then on the other you’ve got the blues sensibility. So, while the traditionalists who know Blind Willie Johnson love it, it has a hard time getting past the gatekeepers, because it also has some contemporary production touches. That’s kind of the double struggle you face. You’ve got the white traditionalist and conservative types who are dominating the blues marketplace, then when you’re trying to reach the Black audience, you’ve got what they call the ‘urban contemporary market.’ Because it’s blues they won’t play it.”
Still, Nichols is making some headway on the scene, both critically and in terms of gaining followers. He says he’s seeing a lot more young folks in his audience, as well as more Black fans. Though his appeal and notoriety don’t yet match that of a Christone “Kingfish” Ingram or a Shemekia Copeland, Nichols is steadily gaining more attention and acclaim. He opened several dates last year for Valerie June, another marvelous Black performer whose music incorporates classic and current sounds. He stands prominently alongside other rising blues stars like Gary Clark Jr., Marquise Knox and Eric Gales. The Fatalist reflects the vision and scope of a 30-something performer whose background includes at various times being in a grindcore band (Concrete Horizon), and playing folk and Americana, while also being part of a duo in Milwaukee (Nickel & Rose) with bassist Johanna Rose. His disenchantment with an Americana scene he considered overwhelmingly white and less than encouraging to his artistic vision led him to Fat Possum.
“I really felt it was important at this stage to have a label behind me,” Nichols said in response to a question about why he chose to sign with Fat Possum. “While it’s not the type of thing where we’re sitting down and trying to pick songs for radio, it is a thing where they’ve been very supportive and encouraging. They’ve provided me a place and a forum for what I want to do, and they appreciate my vision and are doing all they can to help me.”
The Mississippi-based label was once widely celebrated for its championing of hill country blues greats R.L. Burnside and Junior Kimbrough, but in recent years had drifted far away from that model. Buffalo Nichols, his debut release, was the company’s first blues outing in two decades. It set the stage for The Fatalist, whose eight songs reveal a strong songwriting focus Nichols says is indicative of both personal growth and his desire to use the blues form to do more than rip through scales and display great individual musicianship. “I’ve been a guitarist for 20 years, but it’s really only been the last 10 that I think I’ve really grown as a songwriter,” he continued. “Being able to express myself is a challenge, and using the blues to do it is what drives me.”
There’s no question that The Fatalist doesn’t necessarily adhere to the standard blues formula, and that’s setting aside the presence of drum machine tracks and enhanced sonic quality. Its song sequencing and overall lyrical flow are edgy and compelling.
Standout cuts like “Love Is All” or “The Difference” offer contrasting views of a relationship. The former is optimism grounded in the wisdom of admitting that even good guys can go astray, while the latter spotlights a breakup that doesn’t so much place blame as document the painful end of something that was once glorious. There’s also the hard-hitting opening number “Cold Black Stare,” and the triumphant finale, “This Moment,” that features special guest vocalist Samantha Rose. The album has a sonic clarity and power that puts it in a league with anything done at a state-of-the-art studio in Nashville, LA, or New York, yet it was recorded in Nichols’ home – and he produced it. The decision to cut it there is also part of a larger career change that Nichols made last year, when he moved back to Milwaukee after spending years in Austin.
“In some ways it’s harder for me now being back home,” Nichols said. “But in other ways it’s good, because now I have to do it myself. I don’t have the machinery or the apparatus or the surroundings that I would have in Nashville or Austin or LA. It’s like it was when I was growing up. I’m being responsible for my own music now, and that’s a good thing creatively, even if from a business aspect sometimes there’s a struggle.”
Buffalo Nichols is now in the midst of an extensive tour, with the American portion running through mid-December, then a European leg beginning in early January and continuing through mid-February (for now). While being adamant about not setting goals, Nichols says he definitely has things he wants to accomplish career-wise.
“For me, I always want to look ahead, I want to progress as a songwriter and a guitarist,” Nichols concluded. “I don’t ever want to make the same music over and over. I don’t want to be predictable. I want to contribute something original, something that when I’m gone people will look back and say that this was something fresh and inventive that Buffalo Nichols made.”
AmericanaFest is HERE! The annual festival, business conference and roots-music extravaganza will once again take over Nashville beginning today, September 19, through Saturday, September 23. While of course we’re most looking forward to our event presented with Queerfest, the Good Ol’ Queer Country Jamboree, on Saturday from 3 p.m. to 6 p.m., the entire week is filled to the brim with must-see, must-hear, must-do events, panels, showcases, parties and hangs.
As we do most years, below we lay out a variety of items starred by BGS staff on our AmericanaFest apps – which, BTW, is a festival and conference essential. You can add performances, panels, and keynotes to your own personalized scheduled complete with lineups, panel rosters, details and more. Plus, you’ll be able to easily see which events require special tickets or advance RSVP directly in the app and which are accessible with your conference badge or festival wristband. Download the official app on the app store here. Download via Google Play here.See the full AmericanaFest daily schedule in your browser here.
We want to hear from you, too! Which AmericanaFest events and shows are you most excited for? Which of the more than 200 showcasing bands and artists are at the top of your lists?
Panels, Parties,& Events
Check-in and pass pick-up begin today, Tuesday, September 19, at 12 noon at the Westin Nashville in the Gulch, but most panels and conference programming gets rolling tomorrow, on Wednesday. If you thought ahead, you already RSVP-ed to the Country Music Hall of Fame & Museum’s conversation and performance by two of our faves, Rosanne Cash and John Leventhal, this afternoon at 3 p.m. They’ll chat about their careers plus the 30th Anniversary re-issue of The Wheel – hear a track from that project on BGS here.
There are quite a few more conversations, panels and events we’re eyeing this week around Nashville:
Roots & Branches – Kentucky Music – WED. SEPT. 20 10:00 AM @ The Westin Vanderbilt III
Kentucky poet laureate Silas House – who recently wrote the story behind Tyler Childers’ sensational new music video – will chat with fellow Kentuckians and musicians S.G. Goodman, Kelsey Waldon and Nat Myers about “the history, legacy and current state of Kentucky’s music and the way it has helped to shape American music…” The bluegrass state means more to American roots music than just bluegrass and these folks know it. An enlightening conversation is sure to be had.
Where the Action Is: Americana Artists and Activism – WED. SEPT. 20 11:00 AM @ the Country Music Hall of Fame & Museum Ford Theater *RSVP REQUIRED*
Moderated by veteran BGS contributor Jewly Hight and hosted by the Country Music Hall of Fame, this conversation will feature performances by Adeem the Artist, Mya Byrne, Autumn Nicholas and Allison Russell, all artists who leverage their music making in Americana spaces to advance activist causes, social justice and representation and inclusion. The event promises to connect the present and each of these artists to this vibrant tradition in roots music and folk.
Hillbillies and Hot Dogs – WED. SEPT. 20 11:30 AM to 2:00 PM @ Compass Records *RSVP REQUIRED*
Our friends at Compass Records and No Depression host one of the best hoedowns every year at AmericanaFest, replete with hot dogs and the recording studio that birthed the Outlaw movement. Hear music by Robbie Fulks, Kelly Hunt, Mattie Schell and the business queen of banjo herself, Alison Brown.
NMAAM Songwriters Rounds – WED., THURS., FRI. SEPT 20, 21, 22 12:00 PM to 1:00 PM @ National Museum of African American Music
A music conference and festival in Nashville is the perfect time to visit the National Museum of African American Music, which opened during the pandemic and has slowly but surely built momentum and an audience for the history, culture, and tastemaking of African American music. And situated right in the heart of Nashville’s lower Broadway neighborhood, it’s the perfect venue to make such points. NMAAM’s daily writers rounds will feature artists and songwriters like AHI, guitar phenoms Joy Clark and Yasmin Williams, BGS One to Watch Julie Williams and more.
An Intimate Conversation with Nickel Creek & Sarah Silverman – WED. SEPT 20 1:00 PM @ RCA Studio A *RSVP Required*
You read that right! Nickel Creek and Sarah Silverman in conversation at RCA Studio A moderated by Jewly Hight!? Pinch us! Clearly one event not to miss this week. RSVP is required, hope yours has been submitted long ago!
Indigenous Americana – WED. SEPT 20 4:oo PM @ the Westin SoBro I & II
You are still on stolen land. While you occupy the historic lands of the Cherokee, Shawnee and Yuchi this week, set aside time to appreciate, ingest and center Indigenous music makers, their songs and their stories. This panel conversation on the future of the thriving Indigenous music community will feature Amanda Rheaume, Crystal Shawanda, Nicole Auger of the Indigenous Music Summit and Trenton Wheeler. More events for/about Indigenous music below.
Kentucky Bluegrass, Past and Future – THURS. SEPT. 21 2:30 PM @ the Westin Gulch I & II
From our friends at the Bluegrass Music Hall of Fame & Museum in Owensboro, a conversation about the arc of bluegrass in the bluegrass state featuring BGS contributor Craig Havighurst, Bluegrass Hall director Chris Joslin, fiddler Jason Carter, the legendary Sam Bush, educator and picker Scott Napier, and Jessica Blankenship of the Kentucky Music Hall of Fame.
Who Are the Gatekeepers of Americana Anyway? – THURS. SEPT. 21 4:00 PM @ the Westin Gulch I & II
If your immediate reaction to this panel title is skepticism, this is definitely for you! The roster of Omar Ruiz-Lopez (of Violet Bell), Rissi Palmer and Yasmin Williams immediately indicate this conversation will critically unpack and explore the construction of Americana as a format, just how multi-cultural the music really is, and why that strength is worth spotlighting while we dismantle systems of gatekeeping and exclusion.
Transgender Artists Arriving and Breaking Through in Americana – FRI. SEPT. 22 1:00 PM @ the Westin Gulch I & II
Just a few short years ago there were almost no LGBTQ+ spaces at AmericanaFest, so we’re ecstatic to see a trans-specific space like this opened up at the conference. Hear from Ally Free, Cidny Bullens, Mya Byrne, Paisley Fields and moderator Marcus K. Dowling on historic and current challenges and opportunities for trans, non-binary and gender non-conforming Americana musicians.
From ‘Queer Jolene’ to ‘Pay Gap’: Teaching Social Issues Through Americana in the Classroom – FRI. SEPT. 22 3:30 PM the Westin Gulch III
Using two songs as a springboard, scholar-musician Nadine Hubbs and showcasing artist Beth Bombara will be joined by Aimee Zoeller, Ethan Anderson, and renowned writer/thinker Tressie McMillan Cottom to discuss the use of Americana music and texts to teach and highlight current issues of race, class, gender, sexuality and identity in university and college classrooms and academic spaces.
Americana Honors & Awards
Keb’ Mo’ attends the 20th Annual Americana Honors & Awards in Nashville, Tennessee. (Photo by Erika Goldring/Getty Images for Americana Music Association)
The marquee event of the week, the 22nd Annual Americana Honors & Awards will take place on Wednesday evening beginning at 6:30 p.m. See the full list of honorees and nominees here. The awards show promises appearances and performances by so many Americana friends and neighbors: Adeem the Artist, Allison Russell, Brandy Clark, Jessi Colter, Marty Stuart, Nickel Creek, William Prince, Sunny War and many, many more. Recipients of this year’s Lifetime, Trailblazer and Legacy Awards include The Avett Brothers, George Fontaine Sr., Bettye LaVette, Patty Griffin and Nickel Creek.
Good Ol’ Queer Country Jamboree at Soho House Nashville
A rare opportunity to utilize the gorgeous facilities of Soho House Nashville at this members-only and conference passholders-only event! Plus, enjoy the absolute best in queer country being made today as we celebrate the announcement of BGS’s new outlet, Good Country, coming in 2024! Space is limited, so make sure your RSVP is in for the Good Ol’ Queer Country Jamboree featuring music by Adeem the Artist, Jett Holden, Amanda Fields & Megan McCormick, Chris Housman and special guests.
The Good Ol’ Queer Country Jamboree Featuring Adeem the Artist, Amanda Fields & Megan McCormick, Jett Holden, Chris Housman, and more. Saturday, September 23, 3 p.m. – 6 p.m. Soho House Nashville
Showcases, Artists & Bands
Here are just a handful of the showcases, lineups, artists and bands we’ve got our eye on this week:
Americana Proud: A Voice for All – TUE. SEPT. 19 8:00 PM & 9:30 PM @ the City Winery
Hosted by singer-songwriter Autumn Nicholas and Nashville-based drag queen Vidalia Anne Gentry, Americana Proud will bring two showtimes of their highly-anticipated showcase to the City Winery on Tuesday evening, the first at 8 p.m. and another immediately following at 9:30 p.m. Hear from artists and musicians such as ISMAY, Jobi Riccio, Kentucky Gentlemen, Palmyra and many more.
Bourbon & Bluegrass – FRI. SEPT. 22 4:oo PM to 6:30 PM @ the Vinyl Lounge
Join us and our friends from Visit Owensboro and LogStill Distillery for one of our most favorite pairings, bourbon and bluegrass presented by BGS! Fresh off of our rollicking time in Kentucky at Bourbon & Beyond, we’ve still got a hankering for whiskey and tunes – this time from Mama Said String Band and the Owensboro Bluegrass Band. Join us Friday afternoon at the Vinyl Lounge in Wedgewood Houston!
Willi Carlisle
We can’t get enough of this lonesome troubadour’s poetic, old-timey country. He’s in and out of Nashville quick this week, so catch Willi Carlisle’s official showcase at the Vinyl Lounge on Thursday, Sept. 21 at 8:00 p.m. (Read our most recent feature on Carlisle here.) Now THAT’S good country!
Michael Cleveland & Flamekeeper
Fiddler Michael Cleveland burnt down our BGS Stage at Bourbon & Beyond last weekend when he brought on his friend and ours, Billy Strings, as a surprise guest. Later that evening during Strings’ main stage set, he brought Michael out in front of 40,000 roaring fans. We LOVED that moment – don’t miss his official showcase with his band, Flamekeeper, at Analog at the Hutton Hotel on Thursday, Sept. 21 at 9 p.m.
Jessi Colter
This legend of country has a new, Margo Price-produced album, Edge of Forever, out on October 27, so it’s the perfect week to check her off your live performance bucket list. Colter will have an official showcase at 3rd & Lindsley on Wednesday, Sept. 20 at 10 p.m., plus she appears as part of Mojo’s Music City Mayhem on Thursday, Sept. 21 between 3 and 6 p.m. Also some good country.
Della Mae
We’ve been keeping up with Della Mae lately – from Earl Scruggs Music Festival to Bourbon & Beyond to AmericanaFest! – and we’ve loved every second. If you haven’t heard their new four-person lineup, it’s worth checking out this week. If you’re not in Nashville at the conference, stream their newly released Neil Young cover instead. (Below!)
Liv Greene
AmericanaFest is all about discovery and if you haven’t discovered this singer-songwriter yet, this week is your chance. Hear Greene’s award winning songwriting – which is equally winsome and pining while gritty and bluegrassy – on three different occasions throughout the week: Tuesday, Sept. 19, 8 p.m. at Americana Proud at City Winery; their official showcase on Thursday, Sept. 21 at 10 p.m. at the City Winery Lounge; and during the Tribute to the Songs of 1973 Part 3 on Friday, Sept. 22 at 10 p.m.
Jaimee Harris
You know what Jaimee Harris’s music is? Good country! It’s all over this AmericanaFest lineup, for sure. Harris will have your heart firmly in hand with her grounded, earnest and effacing nostalgia. It feels so country and effortlessly Americana, but with endless queer, subversive wrinkles. Get acquainted with Harris and her latest album, Boomerang Town, at several different performances during the week: Tuesday, Sept. 19, 8 p.m. at Americana Proud at City Winery; Thursday, Sept. 21, 4:30 p.m. at the Lone Star Shindig at the Bobby Hotel; Friday, Sept. 22, 1:20 p.m. at Bowery Vault for SHC East Coast Social Club; her official showcase on Friday, Sept. 22, 8 p.m. at the City Winery Lounge; Friday Sept. 22, 11 p.m. at the Basement East for A Tribute to the Songs of 1973; and Saturday, Sept. 23 at Dee’s Country Cocktail Lounge at 1 p.m.
Lola Kirke
All of Lola Kirke’s exes live in LA, so luckily she’s in Nashville this week! Kirke was a highlight of our BGS Stage last week at Bourbon & Beyond in Louisville before heading to AmericanaFest, where you can see her at SiriusXM Outlaw’s Americana Most Wanted guitar pull on Thursday, Sept. 21 at 12 p.m.; also see her official showcase at the Blue Room on Thursday, Sept. 21 at 10 p.m.; and at Imogene + Willie’s Round Up – a free, unofficial, buzzworthy event certainly worth a drop-by at least – on Friday, Sept. 22 at 7:15 p.m.
Native Guitars Tour – Voices of Native Americana – THURS. SEPT. 21 12:00 PM to 4:00 PM @ The Blue Room
Native leaders in music, art and fashion will bring authentic songs and stories to the Blue Room at Third Man Records on Thursday afternoon. Hear from Dach Martin, Jir Anderson, Levi Platero Band, Mike Bruno & the Myriad Mountains, Mozart Gabriel, Olivia Komahcheet, Rico Del Oro, Sage Bond and Scotti Clifford. From Native blues to crooning country and everything in between.
Emily Nenni
Get your boot scootin’ in while you’re in Nashville with honky-tonker Emily Nenni, whose country & western picked up a few tricks and twists in California’s Bay Area before landing in Music City. Nenni will jam a handful of Nashville shows into a packed tour week that takes her away from and back to AmericanaFest in the blink of an eye. Hear her at Honky Tonk Tuesday at the American Legion in East Nashville on Tuesday, Sept. 19; plus an appearance at Musician’s Corner at Centennial Park on Friday, Sept. 22 at 4:35 p.m.; and her official showcase at Eastside Bowl on Saturday, Sept. 23 at 10:30 p.m.
Autumn Nicholas
Nicholas has already appeared on this preview in a few places, and rightly so, as the North Carolinian Black Opry alumnus continues to build momentum behind their stratospheric voice and introspective, emotive songs. Hear the voice Nashville has been buzzing about for months – and that will open for Jason Isbell at the Ryman this fall – throughout the week: Tuesday, Sept. 19 at Americana Proud at City Winery, 8 p.m. and 9:30 p.m. shows; “Where the Action Is” panel at the Country Music Hall of Fame on Wednesday, Sept. 20 at 11 a.m.; and their official showcase at the Basement on Friday, Sept. 22 at 8 p.m.
Queer Cowpoke Roundup – SAT. SEPT. 23 2:00 PM to 5:00 PM @ the Groove
On your way to/from the Good Ol’ Queer Country Jamboree at Soho House on Saturday, stop by the Groove record shop in East Nashville for another LGBTQ+ centered event, the Queer Cowpoke Roundup! With music by Austin Lucas, Julian Talamantez Brolaski, Julie Nolen, Melody Walker, Mercy Bell, Secret Emchy Society, Shawna Virago and Wiley Gaby plus a special tribute to the legacy of Lavender Country and Patrick Haggerty to kick it all off.
Jobi Riccio
We are sweet on Jobi Riccio’s new album, Whiplash, a showcase of powerful, talented songwriting done up in checkered gingham and starchy denim and the perfume of broken in leather. We’ve had our eye on Riccio for a few years now, so it feels gratifying to watch the music industry discover and get behind the Berklee graduate. Hear Riccio perform during the Americana Honors & Awards on Wednesday night, but also elsewhere during AmericanaFest: Tuesday, Sept. 19 at Americana Proud at City Winery at 9:30 p.m.; Thursday, Sept. 21 at WMOT Day Stage at Eastside Bowl at 4 p.m.; and her official showcase will be at Exit/In on Thursday, Sept. 21 at 8 p.m. (Plus, Riccio’s social media tease a “to be announced” appearance on Friday, September 22, so keep your eyes peeled.)
The Shindellas
Americana is all about making music outside the lines, about exploring the rootsy fringes of these genres we all hold dear. The Shindellas are one of the most exciting groups to come out of Nashville in recent memory, but because of their glitz, polish and crisp production values they’re rarely categorized as Americana – which they certainly can lay claim to, through blues, R&B, soul and so much more. Their new Louis York-produced album, Shindo, drops in October, so make sure you catch them this week on Saturday. You’ll be glad you did! See the Shindellas at the 11th Annual Thirty Tigers Gospel Brunch at the City Winery, Saturday, Sept. 23 11:00 a.m. to 1:00 p.m.; and their official showcase at the Basement East on Saturday, Sept. 23 at 7 p.m..
Dan Tyminski
The man, the legend, he needs no introduction to the BGS reader (except, perhaps, when introduced as his mononym, Tyminski). Hear Dan fresh off his Bourbon & Beyond appearance on the BGS Stage with his new bluegrass band lineup, who are certainly worth a listen, at their official showcase on Thursday, Sept. 21 at 10 p.m. at the Analog at the Hutton Hotel. This new lineup of pickers backing up the famed voice of George Clooney on O Brother, Where Art Thou? are one of the most exciting things to come from Tyminski, musically, in the last handful of decades.
YasminWilliams
If you’ve never seen Yasmin Williams play guitar, prepare to have your mind blown. Her approach to the instrument doesn’t just wow her audiences, it wows her fellow guitarists as well, from Bryan Sutton to Tommy Emmanuel. We’ve been fans of Williams for more than a few years, since before her Shout & Shine appearance even, and we’re glad to catch her again this week at AmericanaFest: “Wide Open Spaces – The Rise of Ambient Americana” Panel, Thursday, Sept. 21, 1 p.m. at the Westin Gulch I & II; “Who are the Gatekeepers of Americana Anyway” Panel, Thursday, Sept. 21, at 4 p.m., the Westin Gulch I & II; NMAAM Songwriters Round Friday, Sept. 22 at 12 p.m.; and her official showcase Thursday, Sept. 21 at the Blue Room at 9 p.m.
Poster graphic and photo of Keb’ Mo’ courtesy of the Americana Music Association.
Lead images: Yasmin Williams by Kim Atkins Photography; Amanda Fields & Megan McCormick by Lindsey Patkos; Adeem the Artist by Shawn Poynter; Michael Cleveland by Amy Richmond.
In Their Words: “This song, co-written by myself and Rachel Baiman, is a culmination of the frustrations I felt being a musician during the pandemic. Our jobs were the first to go and the clunkiest to return to full capacity. Performance opportunities are back, but the struggle of sustaining a career continues to weigh heavy on all artists alike. Obviously Spotify is mentioned in this song, and I even call out the media machine and the ‘pay to play’ nature of PR campaigns. We both connected to this song so much that Rachel even recorded a brooding version on her newest album, Common Nation of Sorrow. Our livelier version features banjo, baritone guitar and pedal steel.” – Amy Alvey
Track Credits: Produced by Thomas Bryan Eaton and Golden Shoals
Amy Alvey – acoustic guitar, vocals, harmonies Mark Kilianski – banjo, harmony vocals Thomas Bryan Eaton – piano, pedal steel, baritone guitar Jamie Dick – drums Miss Tess – bass
Photo Credit: Kaitlyn Raitz Video Credit: Trent Freeman
In Their Words: “We’re very excited to release this music into the world and hope people enjoy it. Tom [Knowlton] and I wrote this song when each of us were dealing with the hardships of a long distance relationship. The dilemma between balancing love and pursuing a career in music. It was our first co-write together and an early addition to our live show. Sam [Parks] and Dan [Andree] really helped us bring the whole thing together on record.” – Taylor Shuck, bassist
Track Credits: Written by Taylor Shuck and Tom Knowlton Produced by Sally Van Meter Engineered by Eric Wiggs Recorded at Vermillion Road Studio in Longmont, Colorado Mastered by David Glasser at Airshow Mastering
Photo Credit: Elliot Siff
Track Credits: Written by Taylor Shuck and Tom Knowlton Produced by Sally Van Meter Engineered by Eric Wiggs Recorded at Vermillion Road Studio in Longmont, Colorado Mastered by David Glasser at Airshow Mastering
Hello Folks! My name is Chris Pierce. I’m a musician, songwriter and storyteller. My new album, Let All Who Will, was created to offer a message of resilience and empowerment – and to remind those who have been pressed to never give up the good fight for justice and equality. The songs are there for folks to hear, dissect and discuss. They also offer suggestions of ways to speak up and move together from a place of common ground. I believe that compassion is the only way forward. I fight with compassion. I sing with compassion. For this Mixtape, let’s explore a theme of the healing powers of music. Songs of liberation, pain, encouragement, empowerment and togetherness. – Chris Pierce
Reverend Gary Davis – “Let Us Get Together Right Down Here”
Starting with a song from Rev. Gary Davis – also known as Blind Gary Davis (born on April 30, 1896) – a blues and gospel singer who was also proficient on the banjo, guitar, and harmonica. Born in Laurens, South Carolina, and blind since infancy, Davis first performed professionally in the Piedmont blues scene of Durham, North Carolina, in the 1930s.After relocating to New York in the 1940s, Davis experienced a career rebirth as part of the American folk music revival that peaked through the 1960s. I’ve always been particularly moved by this song by Rev. Davis as it draws the listener in right away and encourages us all to “get together” as part of the great congregation of humanity.
Nina Simone – “Backlash Blues”
Growing up, my mother was an English teacher and I was fortunate enough to have access to books by some of the greatest writers of our time.I gravitated towards studying Langston Hughes from the time I was around 10 years old and the inspiration from reading his profound works is one of the reasons that I became a songwriter. “Backlash Blues” is one of his poems that was given a melody and was sung by the high priestess of soul, Nina Simone. It was written as a sign of hope for Black people during times of segregation.
Chris Pierce – “It’s Been Burning for a While”
This song is a response to the furor surrounding the tragic death of George Floyd in 2020. It was beyond puzzling to see how surprised many voices were, in the media and beyond, at the anger people felt. My co-writer and I collaborated on this song in an effort to point out that while all these stories have been making the headlines a lot recently, repression of the marginalized is nothing new.
Richie Havens – “Handsome Johnny”
Richie Havens’ music has elements of folk, soul and rhythm and blues. He had an intense and rhythmic guitar style and often played in open tunings. A lot of folks know him from Woodstock, but he continued on playing concerts right up until his passing in 2013.
I’ve been deeply inspired by Richie Havens in my own songwriting and growing up hearing songs like “Handsome Johnny” inspired me to expand my writing. To me, “Handsome Johnny” testifies about the sacrifices and inner struggles of the soldier and describes soldiers of all kinds going off to fight for what they believe in.
Lead Belly – “In the Pines” / “Black Girl” / “Where Did You Sleep Last Night?”
I’ve studied Lead Belly’s songs throughout my journey as a songwriter. His songs covered a wide range of genres and topics including gospel music; love, loss, liquor, prison life and racism; and folk songs about cowboys, prison, work, sailors, cattle herding and dancing. His version of “In The Pines” is one of the most widely known.
“In the Pines” is an American folk song originating from two songs, “In the Pines” and “The Longest Train,” both of whose authorship is unknown and date back to at least the 1870s. The songs originated in the Southern Appalachian area of the United States. Historians have said this song was probably born from African Americans living along or east of the Appalachian Mountains around the turn of the 20th century. Huddie Ledbetter, better known as Lead Belly, recorded over half-a-dozen versions between 1944 and 1948, most often under the title “Black Girl” or “Black Gal.” His first rendition, recorded for Musicraft Records in New York City in February 1944, is arguably his most familiar.
Odetta – “Got My Mind on Freedom”
Odetta Holmes, known as Odetta, is an inspiration to all. Born in Birmingham, Alabama on December 31, 1930, her voice has inspired hearts all over the world and she is often referred to as “The Voice of the Civil Rights Movement.” Odetta truly embodied a voice that inspired change. Martin Luther King Jr. called her the queen of American folk music.
Terry Callier – “Spin, Spin, Spin”
Terry Callier was born in the North Side of Chicago. He was a childhood friend of Curtis Mayfield, Major Lance and Jerry Butler and he sang in doo-wop groups in his teens. In 1964 he recorded his debut album on Prestige Records.The album wasn’t released until 1968 as The New Folk Sound of Terry Callier. A dear musician friend of mine gifted me a copy of the album around 20 years ago and it’s been in steady rotation in my house ever since. My opinion, widely shared, is that Terry Callier didn’t get the popular recognition his varied talents deserved. Nonetheless, he released a string of enduring and influential albums.
Josh White – “Southern Exposure”
When I was in the 6th grade, I wrote a book report on the music of Josh White. I remember heading to the library in Claremont, California, and finding a treasure chest of literature and recordings by White. I dove in and was deeply inspired by the man, the songwriter, guitarist and civil rights activist that he was. White grew up in the South during the 1920s and 1930s. He released a prolific output of recordings in genres including Piedmont blues, country blues, gospel music and social protest songs. His music went on to influence several generations of artists, including yours truly.White’s album, Southern Exposure, is known as a political blues album and dealt with issues of Jim Crow. The album as a whole, to me, is a protest album of protest albums.
Bob Dylan – “Only a Pawn in Their Game”
Bob Dylan sang a stirring solo performance of “Only a Pawn In Their Game,” at The March on Washington, a retelling of the murder of civil rights activist Medgar Evers. The lyrics attribute blame for the killing and other racial violence to the rich white politicians and authorities who manipulated poor whites into directing their anger and hatred at Black people. The song suggests that Evers’ killer does not deserve to be remembered by name, unlike the man he murdered (“They lowered him down as a king”), because he was “only a pawn in their game.”
Chris Pierce – “Mr. McMartin”
My song, “Mr. McMartin” from my new album, Let All Who Will, is about a street sweeper who has seen a lot of what human beings are capable of in the past 40 years on the job. He sweeps after celebrations, uprisings, political rallies, parades, holidays and catastrophes. As he sweeps on through the years, he wonders if we are capable of real change or just broken promises and broken prayer.
Artist:Jim Lauderdale and The Po’ Ramblin’ Boys Song: “Drop the Hammer Down” Album:The Long and Lonesome Letting Go Release Date: September 15, 2023 Label: Sky Crunch
In Their Words: “The first place I heard The Po’ Ramblin’ Boys and got to sit in with them was at MerleFest a few years back. Now we have come full circle with an album together and a song that Josh Rinkel and I wrote called ‘Drop the Hammer Down.’ Here is the first time we performed it, last spring at MerleFest.” – Jim Lauderdale
Photo Credit: Jim Lauderdale by Scott Simontacchi; the Po’ Ramblin’ Boys by Amy Richmond.
Since 2017, Bourbon & Beyond has become one of the BGS Team’s favorite annual events. The music, spirits and food festival held at the Kentucky Expo Center in Louisville, Kentucky, always boasts a roots-forward lineup – on and off the BGS Stage.
In anticipation of Bourbon & Beyond kicking off Thursday, September 14, and running through Sunday, September 17, let’s preview all of the artists gracing our stage throughout the weekend – and we’ll throw in a few we’re excited to catch on the main stages as well.
We’ve been a fan of this bluegrass-infused Nashville string/Americana band for more than a few years now. In 2021 we invited the Arcadian Wild to perform a Yamaha Artist Session, for which they performed two songs, “Hey Runner” and “Finch In the Pantry.” They hit the BGS Stage at B&B on Sunday.
Armchair Boogie – BGS Stage
We recently caught this jammy Wisconsin outfit, Armchair Boogie, at Earl Scruggs Music Festival, where they burnt down their late-night set. You have two opportunities to see them on the BGS Stage, as they’ll kick us off both Friday and Saturday.
The Avett Brothers – Main Stage
These Saturday headliners need no introduction to our BGS readers and followers, as the Avett Brothers have been a staple of our community for nearly our entire lifespan. Looking at the Bourbon & Beyond lineup poster, it’s hard to believe we didn’t book this entire event!
Jon Batiste – Main Stage
Fresh off the release of a brand new album, World Music Radio, in August, don’t miss Americana renaissance man Jon Batiste when he hits the B&B main stage on Sunday. We can certainly appreciate this Louisianan’s love for blurring genre lines – a perfect fit for Bourbon & Beyond.
Brandi Carlile – Main Stage
Let’s return to MerleFest 2019, the last time we had a stage at a festival Brandi Carlile headlined – and she brought her pals the Avetts out to sing “Murder In the City.” A BGS classic! We’ll be running from the BGS Stage to see Brandi on Thursday evening for sure.
Brandy Clark – Main Stage
Appropriate that Brandi and Brandy would end up as list neighbors and both on the Bourbon & Beyond main stage lineup, as the former produced the latter’s stunning new self-titled album. Clark has been a Music Row mainstay as an artist and songwriter for decades, but with her new record and her hit Broadway show, Shucked (penned with Shane McAnally), she’s finally getting her well-deserved flowers.
Clay Street Unit – BGS Stage
We crossed paths with Denver, Colorado, country-folk-grass group Clay Street Unit earlier this year at WinterWonderGrass, so we’re more than pleased to have them on the BGS Stage on Thursday afternoon.
Michael Cleveland & Flamekeeper – BGS Stage
Fiddlin’ phenom Michael Cleveland has performed for BGS at Bourbon & Beyond before, but with his new critically-acclaimed album, Lovin’ of the Game, and his recent selection as our March 2023 Artist of the Month, it’s the perfect time to get him back to Louisville. It’s basically home turf for Cleveland, and his set Thursday evening is not to be missed.
The Cleverlys – BGS Stage
Bluegrass’s preeminent song-interpreters – or song skewer-ers, depending on how you look at it – are a humorous hoot, bolstered by fantastic picking and on-stage personas pulled straight out of a caricature book. If you’ve never seen the Cleverlys live and in person, now’s your chance to catch covers like this waltz version of Radiohead’s “Creep” like you’ve never heard them before.
Della Mae – BGS Stage
Our old pals Della Mae brought an outsized energy and charisma with them to their sets at Earl Scruggs Music Festival a couple of weeks ago, wowing the crowds in North Carolina. Now the groundbreaking bluegrass foursome set their sites on the BGS Stage at Bourbon & Beyond. There’s a reason why this group of all women remains a stalwart in bluegrass, old-time and Americana.
Myron Elkins – BGS Stage
If you’re not familiar with guitarist and Americana alt-rocker Myron Elkins, you’re about to be! His debut album, Factories, Farms & Amphetamines, was produced by superstar musician-engineer-producer Dave Cobb and released on Elektra. Catch him as he ascends on the BGS Stage on Thursday, kicking off the entire weekend for us at 12:30 p.m.
Fantastic Negrito – Main Stage
Fantastic Negrito is a one-of-a-kind performer. An expert in blues – and a purveyor of post-blues, neo-blues, and the tastiest of fringe Americana – Fantastic Negrito occupies a stage like no other. He’s a Bourbon & Beyond veteran as well, and his past performances are seared into our memories of this amazing event. Do not miss!
First Aid Kit – Main Stage
Indie folk duo First Aid Kit, made up of Swedish sisters Klara and Johanna Söderberg, are a favorite of BGS readers – the kind of readers who equally love Bill Monroe, Nickel Creek and boygenius. Get a taste at their Saturday main stage set or check out our 2018 feature on the group.
Drew Holcomb & the Neighbors – Main Stage
Don’t you just wish Drew and Ellie Holcomb and the Neighbors were your neighbors? (Sigh…) It just seems like it would be lovely. At any rate, you can catch up with these fine folks from next door on the main stage at B&B on Thursday.
Brittany Howard – Main Stage
A god of rock and roll incarnate, Brittany Howard’s particular brand of roots rock is enormous and will fill the Bourbon & Beyond main stage and then some. If you haven’t caught the Alabama Shakes front person recently, now is your chance. Howard hits the main stage on Friday.
The Lil’ Smokies – BGS Stage
Formed in Montana, the Lil’ Smokies combine so many contemporary bluegrass influences into a Western-influenced, jam-forward sound. We enjoy every chance we have to cross paths with this group – if you miss their set at Bourbon & Beyond, catch the Lil’ Smokies at AmericanaFest in Nashville very soon.
Lindsay Lou – BGS Stage
Roots singer-songwriter Lindsay Lou is entering yet another new era of her career, with her signing to Kill Rock Stars and upcoming album, Queen of Time, due out later this month. At Bourbon & Beyond you’ll have two chances to hear current and past sounds from Lindsay Lou – on both Saturday and Sunday on the BGS Stage.
The Lone Bellow – Main Stage
One of our all-time favorite rootsy, folky, string band trios. It’s been too long since we’ve reconnected with our friends The Lone Bellow and we’re grateful B&B will give us that opportunity when they play the main stage on Thursday.
Lola Kirke – BGS Stage
Lola Kirke, who you can see on Friday on the BGS Stage at B&B, is an accomplished actress whose dream is to be a country singer – dream, achieved! She makes joyous, lyrical, story-rich music that pulls as much from country’s grit as its glitz. (And an appearance from lineup-mates First Aid Kit on “All My Exes Live in L.A.” is the cherry on top.)
Joy Oladokun – Main Stage
Intricate and involved indie folk is Joy Oladokun’s medium, her songs dripping with pop sensibilities and led by an agnostic approach to genre that builds on work by predecessors like Aimee Mann, Ani DiFranco, Tracy Chapman, k.d. lang, and many more. Oladokun continues to rise through the music-industry ranks, her latest album Proof of Life building more momentum off the ex-evangelical’s heart-forward, earnest, stoner indie pop.
Old Crow Medicine Show – Main Stage
Old Crow Medicine Show bring the Jubilee to Bourbon & Beyond! Don’t miss the party as the world’s most renowned and rollicking string band celebrates their just-released album on the B&B main stage on Saturday. And keep an eye out for a BGS feature on the new record coming soon to the site.
Pixie & The Partygrass Boys – BGS Stage
Another of our WinterWonderGrass pals headed to Bourbon & Beyond! Catch Pixie & the Partygrass Boys on the BGS Stage kicking off our final day of music on Sunday. You’ll certainly enjoy the party – unless you’re a fascist, in which case, avoid our stage altogether or you might get eaten by some chickens.
Darrell Scott Band – Main Stage
Darrell Scott is a musical shapeshifter, effortlessly moving from Music Row country to dyed-in-the-wool bluegrass to rocking and rolling. At his Bourbon & Beyond main stage set on Friday, you’re sure to hear new tracks from his recent album, Old Cane Back Rocker, made with the Darrell Scott String Band, as well as original hits like “It’s a Great Day to Be Alive” and some tasty covers, too. We never get enough of Darrell Scott! (Watch for an interview with Scott coming to BGS soon.)
Frank Solivan & Dirty Kitchen – BGS Stage
If this is the kitchen dirty, let’s never clean it up! Frank Solivan & Dirty Kitchen are a shredding bluegrass jam band certainly worth sticking around for on Sunday evening. You’ll hear music from their most recent Compass Records album, Hold On, which recently turned one year old, and plenty of mind-(and string-)bending solos.
Mavis Staples – Main Stage
Put the legendary Mavis Staples’ main stage set (Friday, 3:50 p.m., Oak Stage) on your calendar and circle it. And underline it. And set a push notification. We are grateful every single time we get to occupy the same space and air as Mavis, and this time will be no different. It’s a privilege to walk the earth at the same time as this civil rights leader and musical oracle!
Billy Strings – Main Stage
Not so long ago our old friend Billy Strings would have been playing our BGS Stage, but not anymore, this flatpickin’ global sensation has decidedly hit the big time! We’ve so enjoyed watching Billy move up and up and up in the world and we can’t wait to see his main stage set at Bourbon & Beyond Thursday night. With such a stacked lineup, the special guest opportunities are exciting and limitless.
Town Mountain – BGS Stage
Western North Carolina string band Town Mountain have built up their sound over the past few years to where they feel and sound something like Ricky Skaggs in his country days — bluegrass bones, but fleshed out country. Their songs still go by you like a rousing honky tonk dance band, bluegrass or no, but with spit and polish and thousands of miles under their belts. Worth an add to your B&B to-do list!
Twisted Pine – BGS Stage
Another group that blew us away at Earl Scruggs Music Festival, Twisted Pine turns the jamgrass model on its ear, building their vibey, virtuosic songs and tunes with as much jazz interwoven as bluegrass, old-time, and country. They’re like Lake Street Dive and Crooked Still, mashed up together and lingering a bit longer in string band traditions – from across the Americana continuum – before taking off. Plus, bluegrass just needs more flute, right? See them Friday on the BGS Stage.
Two Runner – BGS Stage
We’re glad to be bringing some California sounds to Kentucky with Two Runner, old-time and Americana duo of Paige Anderson and Emilie Rose coming to B&B. They bring to mind duos like Hazel & Alice and Anna & Elizabeth, combining country harmonies and old-time instrumentation – all dragged through the coastal evergreen woods of Northern California. Hear them Thursday on the BGS Stage.
Dan Tyminski – BGS Stage
Dan Tyminski headlining a BGS Stage is simply a dream come true! This multi-hyphenate, lifelong bluegrasser has been a member of so many seminal and groundbreaking bluegrass groups and projects. He’s had a full career within and outside of bluegrass, but lately has returned to the genre that made him with a new band, a new album, God Fearing Heathen, excellent songs, and that voice – fit for George Clooney.
Kelsey Waldon – BGS Stage
Kelsey Waldon on her home turf! Though she hails from West Kentucky, the entire state is certainly this country singer-songwriter’s domain. We’ve collaborated quite a bit with Waldon across her career, and are looking forward to her headline set closing out our first day of Bourbon & Beyond on the BGS Stage. She may be country, but her bluegrass roots run deep – and will be on full display at B&B for sure.
Sunny War – BGS Stage
One of our favorite guitarists of the last several years has released one of our favorite albums of 2023, Anarchist Gospel. If you’re unfamiliar with her work, you won’t want to miss Sunny War perform on the BGS Stage on Saturday. Her right hand is confounding and inspiring, an often textural and tone-setting device in her bigger sounding recent songs that combine punk, blues, indie and more. Not to be missed!
Hailey Whitters – Main Stage
It’s no secret BGS loves some good country. Hailey Whitters is certainly some of the best to come out of Music Row in recent memory, releasing radio-ready bops that are fun and exuberant, yes, but also have a rich and subversive well of influences, content and production styles. That Whitters is connected with all the best pickers and singers in Nashville and has a penchant for bluegrass are nice little details to remember about this TikTok phenom. Worth a mosey to the main stage on Sunday, certainly!
The Bluegrass Situation Stage – Daily Schedule
Thursday, September 14
5:45 p.m. – Kelsey Waldon 4:15 p.m. – Michael Cleveland & Flamekeeper 3 p.m. – Two Runner 1:45 p.m. – Clay Street Unit 12:30 p.m. – Myron Elkins
Friday, September 15
5:45 p.m. – The Lil’ Smokies 4:15 p.m. – The Cleverlys 3 p.m. – Twisted Pine 1:45 p.m. – Lola Kirke 12:30 p.m. – Armchair Boogie
Saturday, September 16
5:45 p.m. – Town Mountain 4:15 p.m. – Della Mae 3 p.m. – Lindsay Lou 1:45 p.m. – Sunny War 12:30 p.m. – Armchair Boogie
Sunday, September 17
5:45 p.m. – Dan Tyminski 4:15 p.m. – Frank Solivan & Dirty Kitchen 3 p.m. – The Arcadian Wild 1:45 p.m.- Lindsay Lou 12:30 p.m. – Pixie & The Partygrass Boys
Artist:Melody Walker, Crys Matthews, Heather Mae Hometown: Melody – Bay Area, California; Crys – Richlands, North Carolina; Heather – Washington, D.C. Area Song: “Room” Release Date: September 15, 2023 Label: AntiFragile Music
In Their Words: “‘Room’ started as a conversation between me and my co-writer, Sarah Potenza, about the enduring underrepresentation of women and other marginalized folks on festival lineups, but it blossomed into so much more. The ways that women and woman-aligned people are expected to not take up space in the world: to not be fat, loud, queer, creative, assertive, and are definitely not to band together in solidarity to fight against our own oppression. Community and joy are the keys to liberation, and this song celebrates both. I am so glad my faves Heather and Crys were down to come bring it to life with me.” – Melody Walker
“The first time I heard the demo of ‘Room’ that Melody sent me, I had tears in my eyes by the time it got to, ‘Your win is mine, I’ll root for you.’ As a Black, Butch-of-center lesbian in the Americana and country genres, it rarely feels like there is room for women in general, and especially not for women like me. Getting to lift my voice alongside Melody to echo the powerful sentiment contained within this song was an absolute honor. I hope it empowers women and girls to advocate for one another on and off the stage.” – Crys Matthews
“This song is so much more than just an all-woman collab. ‘Room’ stands as a celebratory rallying cry against the enduring patriarchal norms that fuel female rivalry. There persists this notion that there’s only one seat at the table and, when women scan the music industry’s landscape, you can see why we’d be forced to think that. It’s 2023, and a woman has yet to secure a Grammy for Producer of the Year. Examine festival lineups and you’ll see a stark gender imbalance in the representation of male and female artists. This scarcity of ‘room’ forces us into a perceived competition, when in reality, our struggle should be directed at dismantling the system that pits us against one another.” – Heather Mae
Track Credits: Written by Melody Walker & Sarah Potenza
Vocals: Melody Walker; Heather Mae Vocals and Guitar: Crys Matthews Slide Guitar: Jacob Groopman Bass: Michael Majett Drums: Alex Bice Keys: Jen Gunderman Additional Guitars: Dan Knobler Produced by Dan Knobler
Photo and Video Credit: Kaitlyn Raitz Filmed live at Sound Emporium Studios, Nashville, TN
Artist:Rosanne Cash Hometown: Born in Memphis, TN; Now lives in New York City Song: “The Wheel” (Remaster) & “The Wheel” Live at Austin City Limits (1993) Album:The Wheel 30th Anniversary Deluxe Edition Release Date: November 17, 2023 Label: RumbleStrip Records
In Their Words: “The Wheel was a seminal record for both me and John [Leventhal]. I seldom like looking back, or indulging in nostalgia, as present and future work is still so exciting for both of us, but this record was — and is now, in its re-mastered version, with the new photos, new liner notes, and added live performance disc — a cherished moment in our careers, and our personal lives. We have been partners in life and work since we created it. Every step along the way, we’ve reinvented The Wheel, and with this re-release, we’re proud to say, ‘This record opened a new road. Our lives changed because of this album. This is a moment to remember.'” – Rosanne Cash
Artist:Ross Cooper Hometown: Nashville, Tennessee Song: “Love Like The Old Days” Album:Lightning Heart Release Date: September 29, 2023
In Their Own Words: “Aaron Raitiere and I were both on the same flight coming back to Nashville and sat together, opened up our journals, and wrote this song in a couple of hours. We’d been struggling to get a date on the books to write, so that plane ride was kind of a ‘stars-aligning moment.’ I wanted to write a song about my wife and the type of relationship that our folks have. The type of marriage worth writing about. This song fell out. I knew it was going to be a special song from the moment we finished it. And the cherry on top of all of it was I got my wife, O’Neal (who swears up and down that she ‘can’t sing’), to sing harmony on the track, and she sounds beautiful. Now it’s all full circle, and we have a song we get to share together. Some songs are easy to write… like they were waiting to get written. ‘Love Like The Old Days’ feels like that song for me.” – Ross Cooper
Photo Credit: Sam Wiseman
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.