For anyone cheering on the mainstream country return of classic roots musicianship, Spencer Hatcher is a name to remember. Joining the likes of Zach Top and even Billy Strings, he’s a new country artist with some decidedly old-school tendencies and a deep foundation in bluegrass.
Having dropped his debut EP, Honky Tonk Hideaway, in November 2025, the Virginia native planted his flag for two-stepping rhythms and hot-blooded twang. Hatcher got his start in a family bluegrass band; over six tracks, his rich Shenandoah Valley vocal stands center stage, flanked by boundless barn-dance energy and timeless emotional heft. But with a thriving TikTok fanbase and a steamy, slow-dancing debut at country radio (“When She Calls Me Cowboy”), his style goes beyond nostalgia. It marks a shift in possibility, with room for roots artists in the commercial country space.
Speaking with Good Country a few weeks into his first promotional radio tour, Hatcher filled us in on his bluegrass beginnings and why they will always be his baseline. Plus, he opens up about the mainstream return of roots country, TikTok-ing back when it was “a dancing app,” and where he sees his music evolving.
Lately it seems like the foundational stuff from bluegrass and classic country is making a mainstream comeback, and you’re part of that. Do you have any sense of what is driving it?
Spencer Hatcher: I think that it’s like anything, I do believe in a full-circle moment – everything comes back into style. In this case, I’m overjoyed that the traditional sound is coming back. I’ve always called that “real country music,” and that’s just the stuff that all my heroes played. Growing up, I didn’t even know what modern country music was. I thought George Jones was modern. I thought that Johnny Cash and Waylon Jennings were modern, and then I found out that stuff was 30 years old 20 years ago.
You grew up on a farm in Virginia, right? Shenandoah Valley?
Yes, sir.
How did you get your country education?
A lot of it was just literally how I was raised. It’s what I lived by. I don’t know if everybody lives by what they sing, but I certainly do. I remember at a very early age, probably 6 or 7 years old, I learned how to drive a tractor and I’d be out in the fields every day working with my dad and running cows, and we had some goats. That’s just been my lifestyle. It’s what I love, still today. Growing up on a farm in the Shenandoah Valley right there at the Blue Ridge Mountains, and coming from a small town, that’s what home is to me. I had a lot of bluegrass around me, of course, in the Blue Ridge Mountains, and a lot of old-style country music. So that’s what we listened to, and sang, and jammed to on Friday nights.
You had a family bluegrass band. What drew you all into that music? I mean, this would’ve been in the 2000s. It wasn’t really in fashion.
It’s a fair statement to say that, in the 2000s, bluegrass was probably at an all-time low as far as popularity goes. But in my hometown, you wouldn’t really know that. There were jams, and what attracted me to it was definitely my dad. I can remember my dad sitting there watching me and my brothers play, and he’d be either playing the guitar or playing the banjo and singing. Growing up, I wanted to be like my dad, and so I picked up the banjo at 12 years old and started playing that, and I was just absorbed in it. That was the moment that music really took me over.
I just wanted to play the banjo, and so that’s what I did for three years straight. Friday night wasn’t spent with my friends at football games. It was at the local jam session where the average age was probably 75 years old. … Then my younger brother Connor decided to pick up the bass fiddle and that was history. From there, we started a band and we started playing everywhere we could.
@spencerhatcher Burnt It! #foryou #foryoupage #country #bluegrass #music #brother @connor_hatcher00 ♬ original sound – Spencer
Early on, you and Connor made bluegrass and country life seem fun on TikTok and you ended up with a pretty big following. What made you want to start posting?
I’d seen some friends do it in college and I admired their confidence. I was never into social media. I had it, but I didn’t post. It wasn’t an interest I had. But after I graduated college in 2019, I decided to move back home in March as COVID had hit, and I said, “I’m going to go back home and see about just playing country music.” I didn’t really know what I was going to do. I had a business degree. I was maybe going to be a financial advisor or something, but music was what I wanted to do. It’s what I did all through college, too. I was in four bands in college, and I just had this infatuation with becoming a country performer. I wanted to add that into my bluegrass shows.
So, I did the only thing I thought I could, and I decided to turn on a camera and sing a song. It took about six weeks for me to work up the courage to finally post that video. … And the fifth one is the one that went viral. It only took five videos and it was insane.
Wow, that’s pretty fast. And I think it’s cool that something so modern as TikTok can have so much fiddle playing and traditional lifestyle on there.
Back then in 2020, TikTok was still a dancing app, and I hadn’t seen any [country lifestyle] stuff on there yet. I was like, “Well, I’m going to show people how we live around here and just be myself.” I would oftentimes just turn the camera on and just let it roll.
Let’s talk about where you’re at now. You’ve got this country career going and it’s a little different from the bluegrass stuff, right? I mean, do you see a difference?
Yes, sir. There definitely is. But I guess you could say [I take] a very bluegrass, old-fashioned approach. I play as many shows as I can, just like the guys in bluegrass do and always have. … Of course, yes, the music is different, but I do believe that you can hear some bluegrass influence in my country music. It’s real country music. What we do in the studio, we can directly replicate on stage, and that’s how it is in bluegrass music. That’s how I wanted my country music to be.
I’ve got a fiddle, I’ve got a pedal steel, I’ve got guitars. Every single show I still play bluegrass. And maybe the difference between country music and bluegrass is that country is a little bit more polished, a little bit more produced. But I don’t like a tremendous amount of production. I don’t have anything faking my songs like bass loops or autotune or anything like that. If you come to a show, you get what you hear online.
Honky Tonk Hideaway is your debut EP. What did you want it to be like?
There was definitely a lot of thought and planning that went into the EP. And the song itself, “Honky Tonk Hideaway,” was a very exciting song. I’ve been calling it a barn burner. It’s one that makes you want to get up and dance, and that’s one thing that I hold pretty highly at my shows. I want people to just have fun and dance and have a good time. They did back in the day – you watch Urban Cowboy and everybody’s dancing, everybody’s cutting up and having fun. I don’t know if that’s been lost over the years, but I know that at my shows, a lot of people feel like they can get up and be themselves.
Did you have much of a hand in the songwriting, or are these outside cuts that you fell in love with?
All of these songs right now have been outside cuts, because basically I came to [Nashville in] July of 2024 and it was immediately like, “We need to get to the studio, let’s start getting some music.” There have been songs floating around Nashville for 30 years and they’re just stacked up – things people wrote years and years ago. There’s a song that I’ve not released yet, but it was written in 2009, so for 16 years it’s just been laying in a folder and nobody’s cut it until I came to town. And I’m like, “Man, I love this. This is country music.”
That’s a lot of what these first couple songs that people are getting to hear are. But since I’ve been in town, I’ve been doing a lot of writing and we’re very excited about the songs that I’ve gotten to write. I think we’re going to see a lot more Spencer Hatcher songs coming in the future.
There’s a lot of gold out there that’s still yet to be mined, I suppose.
Yeah, I mean, it was amazing. My producers would reach out to some of the really big companies and say, “Hey, we’ve got a new artist in town that’s looking for songs like George Strait would cut, or Joe Diffie or Keith Whitley or Merle Haggard, so send us what you got.” And we would get these folders of 50 songs and you just go through it and listen and listen.
Tell me about the single, “When She Calls Me Cowboy.” It’s got some of that Keith Whitley thing going on, in my opinion. Why did you want that to be the first single at country radio?
To me, that’s a very special song. … If anything, I compare it to maybe a Conway Twitty song, because it’s pretty intimate, but it certainly isn’t a Conway Twitty song. … It’s very country, very traditional. I love the melody, I love the words, and it’s relatable. I would say a lot of people can relate to a song like that.
I was thinking the same about “Cold Beer and Common Sense.” I feel like everybody has been saying they wish for more of that these days. What’s the sentiment behind the song?
Man, that message is just so powerful and it’s one I wish the entire world could listen to and live by – and not necessarily the cold beer part. As far as common sense and everybody getting along, regardless of what side of the fence you stand on, regardless of your political party, that’s one thing a lot of people want – to make it about politics. It’s like, “This is not a political song.” You’ve got to listen to the words. It’s about no matter what your beliefs are, everybody should be able to sit at a table and laugh and have fun and get along. I’ve always believed that there needs to be so much more of that in the world. And that’s honestly why I’m in music, is because music spreads joy. It spreads smiles.
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Photo Credit: Riker Brothers














