Tag: Americana

The sheer variety and singularity of the Grand Ole Opry – whether in just one of its shows or in just one of its many eras – would be paralyzing enough, if tasked with telling its complete, unabridged story to a broad audience. The assignment of taking the entire century-long history of the world’s longest running radio show and condensing it between the covers of a book would have to be heart-stopping. How could one ever take such a complex story full of twists, turns – and plenty of the idiosyncrasies found in human beings who make and love country music – put it down in 350+ pages?

It’s hard to imagine, but that’s exactly what writer Craig Shelburne, historian Brenda Colladay, and a host of Opry members have done with the brand new book, 100 Years of Grand Ole Opry. Shelburne – a BGS contributor and former managing editor for our website – worked with Colladay to penetrate the vast, lush archives of the Grand Ole Opry to posit its history decade by decade, chapter by chapter in the new hefty, coffee-table-ready tome. They completed dozens and dozens of interviews with Opry members, artists, musicians, employees, executives, and broadcasters and, as a result, the history book feels remarkably alive and vibrant – just like the show itself.

The book, released in April of 2025, demonstrates and reiterates time and again that the Grand Ole Opry isn’t a relic – nor has it ever been. It’s a living, breathing, adaptive being that’s enacted by a strong community of stakeholders not only from across the company that owns the brand, Ryman Hospitality, but the music industry as a whole, too. 100 Years of Grand Ole Opry showcases a country and cultural icon not waning or winding down after a century of triumphs (and trials and bumps and scrapes, too). No, instead, this book finds the Opry, beloved by all of us, merely at its next transition point, moving purposefully from the last 100 years to the next 100 years.

We sat down with Craig Shelburne on the phone to chat about the immense undertaking of writing this book, the surprises found and lessons learned along the way, and what makes the Grand Ole Opry so special, all for our Artist of the Month celebration of Opry 100.

This is such a gargantuan task, staring down the entire 100-year history of the Opry and being asked to turn it into a book. Where do you even begin? How did you take that first bite? What did it feel like to you to enter this process of creating a book?

Craig Shelburne: Yeah, 100 years is a massive undertaking and we – my co-writer Brenda Colladay and I – spent some time at Frothy Monkey in East Nashville sketching out some of the important Opry milestones in those eras when things really seemed to be shifting. As we did that, we realized that we could probably have each chapter be roughly a decade. At one point, we realized we wanted to have some breakout sections, but we didn’t know how to do that.

I wanted the book to be very readable, [without] a whole bunch of sidebars. So instead of designing sidebars, we have these pages that are interludes in between the decades, in between the chapters. You have the history of bluegrass, or the ways that the Opry has been on television, or what the Opry looked like when it went into the 21st century and a new era of technology. [That] was our chance to expand on one particular theme, rather than try to weave [those themes] into the narrative or take away from the narrative. It could be distracting if you dropped [a sidebar] into the manuscript every time the Opry was on television. Those interludes also gave us a chance to use some of these magnificent color photos [from the Opry archives] just because they’re beautiful photos. We didn’t have to necessarily set them up within the text. …

It was intimidating for a while until one night, late at night, I was writing and I realized that the main character of the story is the Opry itself. There are so many people that have passed across the stage, from Roy Acuff and Minnie Pearl up to the modern era. I wanted the artists and the cast members to be represented well, but really the main figure throughout this 100 years is the show itself. And it’s a show. It’s not a stage, it’s not a building. It’s a show.

Once I could get my head around the fact that this was the leading character in a 100-year story, the narrative started to fall into place. That was a breakthrough for me.

I also love how that format parallels the structure of the show itself. That you have segments, sets of artists performing, you have commercials and announcers and little games with sponsors, and you have talk-back sessions from artists. When you go to a show, it’s not just one thing from start to finish, it’s a bunch of different things – and there are obviously lots of interludes built in. So there’s something about the structure of the book that parallels the show in a nice way.

And telling the story of how the segmented portions of the Opry came to be was one of my favorite parts of writing the book. Basically, the Opry hired their music librarian – who was a very organized individual – to try to reign in some of the chaos from when the Opry was at what is now the Belcourt Theater [in the 1930s]. I think back then it was called the Hillsboro Theater. His name was Vito Pellettieri and he realized if he could wrangle three or four artists within the same timeframe, then these performers would now have a rough idea of when they needed to be standing side stage, instead of disappearing as musicians might have been wont to do.

Then of course, being the Opry, owned by an insurance company, the business people sensed an opportunity there and thought, “Let’s sell those segments to sponsors and advertisers.” And so that’s how the 30-minute segments came to be. Whether it was dog food or condensed milk or tobacco, if there was a sponsor for each segment, the Opry made more money that way, too. The Opry has been pretty creative in how it positions itself and how it can take advantage of good ideas quickly.

I know you spoke to dozens of artists, stakeholders, musicians, executives, broadcasters, and announcers. You and your co-writer Brenda Colladay must have done hours and hours of interviews for this book. Can you tell us a bit about that process and who you most enjoyed or were most excited to sit down with?

On one hand, the general narrative crafting you’re talking about sounds like really grueling work, but on the other hand, it sounds like doing that through these interviews was probably the most fun part of this process.

I would say the interviews were the most fun. I agree with you on that. I have the Opry show schedule as a shortcut on my smartphone now, because I would always try to figure out who was playing and who we needed to talk to.

As it should be, we started our interview series with the one and only Jeannie Seely. We felt like she needed to be first, and she deserved that. She only got about halfway through what she wanted to say [during our first meeting], so we set up another interview. It was wonderful to talk to her. Both of those afternoons were great, because with Jeannie, she’ll tell you the way it actually was. Some of it was very positive and some of it was critical, but it’s her perspective. And she was there! I didn’t get to see the Opry in the ‘60s or ‘70s, and she did. Getting to hear it directly from her was fantastic. She was also hilarious, when you got to sit down and joke around with her a little bit.

It was really important to talk to people firsthand and to go deeper than just, “Hey, what do you think of the Opry? Why is it important?” So the Opry opened up its entire archive to me, which was videos, books, newspaper clippings – pretty much anything that I wanted to look at, read, or watch. When I knew I had an interview coming up, I would spend several hours reading clippings and reading stories in order to come up with questions specific to their Opry experience. Rather than just, “Tell me about when you moved to Nashville. Tell me about this. Tell me about that.” Those aren’t questions, those are just prompts. When the people came in to talk to us, we were usually in pretty much a supply closet for camera equipment. It was a really small room. We didn’t have any cameras. We wanted everybody to be casual and comfortable and not worry about makeup and hair.

Then it became a very comfortable conversation. We started every interview with the same question, which was, “What is going through your mind in those moments before the curtain comes up?” Everybody had a different answer. That put them in the frame of mind of talking about the Opry, I think, more than talking about themselves. They went pretty deep, back in their memories, of how they discovered the Opry and what it’s meant to them. Quite a few of those artists went to the Opry as kids. So then they started talking about their family and what the Opry meant to their family, there were a lot of emotions.

I think some of those artists expected it to be like a 10 or 15 minute interview to grab that [sound] bite that says, “I sure do love the Opry.” But we went really deep and spent more than an hour talking with some of these artists. You don’t get to put everything like that into the book, but suddenly now we have an oral history from these modern contemporary performers that will live forever. When somebody writes about the Opry in 50 years from now, they have it straight from the artists, [speaking] about their path to that stage.

I think that’s one of the best accomplishments of this book, that it tells the story in such a rich, full way that isn’t just the mythology and isn’t just the good parts and the glitzy parts. It sounds like part of how you were able to accomplish that is by having these interviews set up in such a way that you could build trust with folks, so they didn’t feel like they were just giving you that marketing sound bite. They could really tell you those full stories.

I think a lot of that came from the Opry headquarters. They wanted us to tell [it] the way it happened. A woman named Jenn Tressler, she handles a lot of the talent requests there and I think she primed most of these artists about what the interviews would be like and what the goal was. Just [so they would] be comfortable and [know] no topic is off limits. Artists were asked some pretty sensitive questions sometimes about the relationship with the entertainment industry in general, including the Opry and the artists rose to the occasion.

We wanted to tell the actual story. I’ve often felt that nobody wants to read a book where everybody’s happy and there’s no conflict. There’s conflict in this one.

From your interviews or from writing this book, what was a story or two about the Opry that stuck out to you or surprised you? Or, that brought you to learning something new that maybe you wouldn’t have tripped over into if you hadn’t done this book? Is there a story or two that stand out to you?

The first one would be just how young everybody was when they got involved with the Opry. George D. Hay was a young man; Harry Stone, who was one of the early program directors, had just turned 30 when he took on that role. The artists were [in their] 20s and 30s. You had a very young Bill Monroe, Roy Acuff, Minnie Pearl, coming on the stage and changing the game for country music.

Sometimes the Opry is perceived as the elder statesman of country music – and that’s true and they’ll always have a place there, it’s wonderful. But a lot of the shake-ups at the Opry and a lot of the progress that’s been made was because of these young, innovative perspectives. That happened over and over. I think without that viewpoint from people who were younger, the Opry would’ve struggled through the last hundred years. There would’ve been times somebody might’ve said, “I want it to stay the same way, ’cause this is how we’ve always done it.” It’s never the right answer, to do it just because it’s always been done that way. I think that was pretty fascinating to me.

The other thing I didn’t realize was that it was not until I believe 1978 that the Opry was ever aired on television. It was a PBS special. If you wanted to see the Opry, you had to come to Nashville for the first 53 years. After that one night on the PBS special, it didn’t happen again until the following year. Being able to see the Opry, you had to come to Nashville, and I think executives at that time feared that if you put it on television, people would stay away from the show and they wouldn’t sell tickets anymore. But time has proven just the opposite. People saw it on television, how exciting it was and they felt like they needed to be there, myself included. I watched it growing up in Nebraska as a teenager and I just was fascinated by it. By that time, of course, it was on TNN.

I watched it many a Saturday night with my grandparents and I didn’t always know who those legendary figures were that were sharing the stage with Alan Jackson or Clint Black or Alison Krauss. But because of the Opry, I got a country music education as a teenager before I moved to Nashville in 1994. By the time I got here, I feel like I had a leg up on other people who wanted to write about country music that were my age.

You’re pointing out another fact that we often forget about country music, hillbilly music, these traditions that made these musics. It’s that all of them are constantly changing and growing, morphing and adapting to the future – and responding to the present.

Like, the reason the Opry became what it is today was because of technology, because of the “Air Castle of the South.” Because of radio, because there wasn’t a lot of competition on the literal bandwidth, and because the tower was so tall it could reach so many people all across the country. To think that, nowadays, when we view “tradition” in 2025, we think that means not changing something.

Wrong!

But the Opry has always been changing and always been using cutting edge technology to do that. And country wouldn’t exist without technology, without the railroad, without industrialization, without radio, without recording technology becoming portable and handheld.

Oh, absolutely. Well said. It has to change, and the Opry does figure out a way to reach new listeners and engage with people that have never been there. Obviously, when you go to the Grand Ole Opry House for a show now, the emcee will say, “Who’s never been to the Opry before?” And a lot of hands go up. They’re constantly marketing the show – as they should be. They want people to have a seat in the Ryman or the Opry House to see how special the world’s longest running radio show is. I give them a lot of credit for always trying to reach new people and not just looking for what they’ve done already in the past. They take a lot of pride in the fact that no two shows have ever been the same.

I was just listening the other night [on the radio] and I was able to catch the Opry debut of Grupo Frontera. I thought it was such a perfect example of what you’re talking about, that a Spanish-speaking, Spanish first language group that makes country. Of course, it’s Mexican folk and Tejano and Latin folk and all these other things as well – but it’s certainly country & western. [They were] making their debut and you could hear the building shaking through the radio. It felt like one of those iconic ovations we hear about from the old days, with everybody stamping their feet in the balcony of the Ryman. The Opry is still doing that. And not only are they doing it, but this year for Opry 100, they’re doing it over and over again where they’re having these shows with these special moments, reaching new audiences.

And it was a brilliant move, because those fans now have a general idea of what the Grand Ole Opry is, how it is performed, and they got to hear some music from people they maybe hadn’t heard of. I know Frank Ray was on the show that night, he might’ve gained some fans from those who came to see Grupo Frontera. It’s a win for everybody when an artist of that caliber plays the Opry.

There was a great moment, after doing some digging, where I found the full performance of when Porter Wagoner invited James Brown to come play the Opry. It was like a 20-minute segment – there are some things online where you hear bits and pieces of it. But the Opry archive had it from start to finish, so I just sat there and listened to it. There was some screaming and hollering going on that night, too. It was exhilarating to listen to it. Then I found an oral history from Porter Wagoner – I quoted it in the book – that said, when you bring someone of world-renowned stature to the Opry, it benefits the Opry. You want the Opry to be in the news, because it draws attention to the show.

We’ve already talked about Jeannie Seely, but I wrote my concluding question with her in mind, as well. She passed in August of this year and when she did she had performed on the Opry almost 5,400 times. (The number is 5,390-something.) That longevity is incredible. So thinking about longevity, we’re standing here at the milestone of a hundred years of the Grand Ole Opry, looking at potentially another 100 years of the Grand Ole Opry coming up.

Do you see this modern era of the Opry as its golden age? Do you think the golden age of the show is yet to come? And who are you seeing that’s just getting their start “in the circle” nowadays that is gonna be like Jeannie Seely in a few decades, thousands of appearances into their Opry career?

Yeah [the future] looks strong to me, too. Something I never put into context until I wrote the book was that in the 1990s the Opry lost Roy Acuff, Minnie Pearl, Grandpa Jones, Bill Monroe, and Dottie West. And you just think, “How do you recover from that?” They did. They figured out a way to press on.

There were definitely growing pains and bumps, but some of those figures that they picked out in the early 2000s have become advocates for the Opry, champions for the Opry. The ‘90s country stars that I love, like Lorrie Morgan, Pam Tillis, Vince Gill, Steve Wariner, and Marty Stuart are still out there. They still play the Opry – and they’re the elder statesmen now. I do think the cast members that joined in the ‘90s and 2000s are gonna become a foundation for the show.

I think you’ll be seeing Trisha Yearwood out there quite a bit as she settles into the “twilight years” of her career. I sense that she will be out there singing alongside Kathy Mattea and Suzy Bogguss. I think Opry is in really good hands with the young women that they’ve invited to be part of the cast. More than once, without any prompting, artists like Carly Pearce and Lauren Alaina have said they feel the responsibility to be here. And I think Lauren Alaina is very likely to inherit the comic routines of Jeannie Seely – she’s pretty much already there. She had us rolling in laughter in her interviews. She’s got the natural timing of a comedian, but she’s got hit songs, too.

I think the Opry is in really good shape right now. They’ve done a good job of connecting to a younger audience that wants to play it. It’s a career goal now for a lot of inspiring artists. I think when I moved here in the ‘90s it was seen as living history and you had to have some history to get on that stage. But now you just have to have a good story, some musical talent, and an ability to connect with an audience. That’s easier said than done, but if you can have those three things, the Opry will take a chance.

I think they’ve found a recipe for success. They set themselves up to succeed. There are times in the music industry where it seems like things are crumbling or those pillars are not as strong as they used to be. But I think right now the Opry is as strong as it’s ever been. I don’t see it going anywhere anytime soon.

Lead image courtesy of Ryman Hospitality Properties.