It’s strange to say about an album widely regarded as one of the 20th century’s most iconic, but maybe the most notable element of 1976’s Wanted! The Outlaws was its highly stylized cover. An old “wanted” poster associated with the wild, wild west of the American frontier (or at least movie depictions of the same), it depicted sepia-toned parchment with a trio of bullet holes. And it pictured the album’s four artists in mugshot form with Waylon Jennings as top headliner over Willie Nelson, Jessi Colter, and Tompall Glaser.
That appeared to be an unlikely quartet for a supergroup. But Wanted! The Outlaws turned out to be one for the ages, topping the country album charts and spinning off hit singles the artists performed for the rest of their careers. Wanted! even reached the crossover promised land in reaching No. 10 on the Billboard 200, a pop-chart peak for everyone involved except Nelson. When all the dust settled, it was the first country album to earn the then-newly introduced platinum certification for sales of over 1 million copies.
Despite the album’s thematic packaging, its 11 songs play less like a cohesive, organically conceived new work than the compilation it actually was. Each of the four headliners got a couple of songs, together as well as separately, and whatever unity it had came in the form of a musical vibe much closer to the progressive country coming out of Texas roadhouses than the traditional Nashville sound.
Considered as a collection of songs, Wanted! The Outlaws is a great record. And yet it emerged from a peculiar set of circumstances because it really, truly is a music-industry version of a breakfast sausage – appealing and tasty in spite of rather than because of how it was made. It’s fair to describe the feelings of many observers as mixed.
“More than anything else, it really was a triumph of Nashville marketing,” says Joe Nick Patoski speaking to Good Country. He’s the author of the 2008 biography, Willie Nelson: An Epic Life, and many other key writings about Texas music over the past half-century. “And it kind of crystalized everything Waylon, Willie and others had been doing. It almost seemed like a joke, but it worked and it sold. So who am I to kvetch?”
If Wanted! The Outlaws was a culmination that added up to more than the sum of its parts, it would not be such a key milestone without all the individual breakthroughs of its principals, starting with Waylon Jennings. A longtime journeyman who became a star, native Texan Jennings was only still alive in the 1970s because he’d given up his seat on Buddy Holly’s plane to Jiles Perry “The Big Bopper” Richardson Jr. on that fateful night in Iowa in February 1959. He’d been working the honky-tonks ever since, and by the mid-’70s his brand of too-rock-for-country-but-too-country-for-rock was landing commercially. On the strength of the statement-of-purpose hit “Are You Sure Hank Done It This Way,” Jennings’ 1975 album Dreaming My Dreams was his first to go gold.
And yet Jennings wasn’t even the biggest pop star in his own home. That was his wife, singer Jessi Colter, who had a massive No. 4 pop single in 1975 with “I’m Not Lisa.” That would remain her mainstream peak.
By 1975, however, Willie Nelson was breaking through at an even bigger level than Jennings and Colter put together. Long revered as one of the 20th century’s great songwriters, Nelson penned for-the-ages hits for the likes of Patsy Cline and Faron Young – “Crazy,” “Hello Walls,” “Night Life,” and many more. Yet success under his own name eluded Nelson, though not for lack of trying. He made album after album for RCA Records’ Nashville division, but the city’s prevailing sound just wasn’t a good fit for him. Nelson seemed doomed to be remembered as songwriter first, performer a distant second.
It took parting ways with Nashville and its assembly line – going home to his native Texas and leaving RCA to sign with Atlantic and then Columbia Records – for Nelson to finally establish himself as a viable recording artist. What finally put him over the top was 1975’s Red Headed Stranger, his 18th studio album but first for Columbia, and also the first where Nelson had complete artistic control. Spare, downcast, and terse as a Hemingway short story, the album’s sound and feel was miles removed from the Nashville sound. It was his first to crack the pop charts, selling millions, and “Blue Eyes Crying in the Rain” remains a beloved classic five decades later.
As he watched Nelson’s Red Headed Stranger success, RCA executive Jerry Bradley wanted in on it. Bradley had taken over as head of RCA Nashville from Chet Atkins several years earlier, and chief among his label’s assets was having Jennings under contract. While Nelson was long gone, RCA still had a voluminous catalog of recordings he’d left behind. RCA was already reissuing Nelson’s recordings as best-of compilations and doing some business, but taking them to the next commercial level was going to require an angle. It started with Waylon and Willie’s relationship as kindred-spirit friends and collaborators.
By the mid-1970s, Waylon and Willie had known each other for a decade. Both had artistic identities in contrast to staid Nashville, fitting in alongside other Texas-based acts like Michael Martin Murphey and Jerry Jeff Walker in an upstart wave dubbed “progressive country.” The music came out of that era’s back-to-basics ethos and was scruffier than Nashville’s assembly line. Author Jan Reid captured this particular moment with a landmark book, The Improbable Rise of Redneck Rock, first published in 1974.
Bradley’s idea was to put out an album where Jennings and Nelson joined forces, with songs both solo and in tandem. But if it was really going to take off, it needed fresh branding and a new descriptor beyond progressive country or redneck rock. That’s where old-fashioned marketing necessity entered into the equation.
Nashville writer Hazel Smith, who was working as Jennings’ publicist at that time, is widely credited with coining the phrase “outlaw country.” With that image in mind, Bradley came across a vintage “wanted” outlaw poster in a Time-Life illustrated encyclopedia about America’s 19th century western frontier. He took it to designer Herb Burnette with instructions to model a cover based on that, and then it was time to present the concept to the artists.
“He showed that to Waylon, who told him, ‘This is your idea, do whatever the hell you want,'” Patoski said. “And Jerry said, ‘Thank you’ and walked out the door. That poster on the cover really gave people something to grab onto, and ‘outlaw country’ is easier to say than ‘progressive country’ or ‘alternative country.'”
In Patoski’s telling, Nelson’s manager Neil Reshen was initially less than enthusiastic about the concept. But Bradley made it clear that RCA still had ownership and control of Nelson’s old catalog and an Outlaws album would come out with or without their blessings. It turned out that Nelson was more amenable to the idea, having just bought the Texas Opry House in Austin. He was happy to have an advance payment from his former label to fund its refurbishment.
Jennings regularly produced Colter’s music (including “I’m Not Lisa”), so she was an obvious addition to the lineup. The fourth piece of the puzzle, Tompall Glaser, also came from Jennings’ camp and was added at his insistence. Formerly of the Glaser Brothers, he too was peaking in 1975 with his cover of Shel Silverstein’s “Put Another Log on the Fire (The Male Chauvinist Anthem),” his highest-charting single on the country charts.
And thus The Outlaws were born, with success that was both immediate and long-lasting. The Academy of Country Music Awards named it album of the year for 1976, with “A Good Hearted Woman” winning the Country Music Association’s single of the year, and the album was added to the GRAMMY Hall of Fame in 2007. It also created another niche for country artists.
“My joke when people started telling me we were part of the ‘outlaw movement’ was to say, ‘No, we’re part of the in-law movement,’” said Ray Benson of the long-running Texas swing band Asleep at the Wheel in a conversation with GC. “We all thought it was kind of stupid, because everybody’s music was completely different. It was a style of marketing, not music, but it did create a shorthand to label and sell something. Honestly, the only ‘outlaw’ thing about it was the dope. What did we all have in common? We did drugs. Everybody liked something different, pot or coke or speed. But they were all illegal.”
Released in January 1976, Wanted! The Outlaws was accompanied by all the fanfare and major-label marketing of a new-music release. But the album mostly consisted of previously available material. As selected by RCA’s Bradley, seven of the original album’s 11 songs had been released in different versions as far back as 1970. But it did have a big ace in the hole, the dynamic of the Waylon and Willie show – “a juggernaut that was big and getting bigger,” said Patoski.
The duo’s live version of “A Good Hearted Woman” was one of the album’s four new tracks, and it would be its highest-charting pop single at No. 25 on Billboard’s hot hundred. It also launched Waylon and Willie’s ongoing partnership, which blew up even bigger the following year with “Luckenbach, Texas (Back to the Basics of Love).” They went on to make a series of hugely popular Waylon and Willie albums, plus their Highwayman supergroup with Kris Kristofferson and Johnny Cash.
Jennings opened Wanted! The Outlaws on a somber, solo note with “My Heroes Have Always Been Cowboys.” And yet that song is associated with Nelson, too. Four years later, he’d have a solo hit version of his own in the soundtrack to the 1980 Robert Redford/Jane Fonda movie The Electric Horseman.
Along with serving as foil to Jennings, Nelson’s key contribution to Wanted! was to give the album its main outlaw artifact in “Me and Paul,” a 1971 song chronicling some of his misadventures over the years with his drummer and partner in crime Paul English. That song’s good-natured sense of never-do-well scruff is in the DNA of some of Nelson’s singer-songwriter descendants like Robert Earl Keen and the late Todd Snider.
Colter’s most notable contribution to Wanted! was as Jennings’ duet partner on a cover of the 1969 Elvis Presley hit “Suspicious Minds,” foreshadowing their 1981 duet album Leather and Lace. Glaser’s contributions fall at the very end, with his take on Jimmie Rodgers’ “T For Texas” and “Put Another Log on the Fire” as the final two tracks. They’re classic songs rendered well, but they do feel kind of tacked on.
Wanted! would be enough of a success that the niche it created was soon viewed as problematic. Just two years later, in 1978, Jennings asked in song, “Don’t You Think This Outlaw Bit’s Done Got Out of Hand?” By then, outlaw country was bumping up against disco, and the 1980 movie Urban Cowboy was the result. Mainstream country descended into a not-great state in the early ’80s until the next wave of insurgents came along mid-decade – Steve Earle, Dwight Yoakam, Lyle Lovett, k.d. lang, and other artists who didn’t quite fit in with Nashville’s ways.
Through all of that, Waylon and Willie both kept on keeping on, separately as well as together. Jennings would remain a beloved elder statesman of country music (as well as Colter’s husband) until his 2002 death at age 64. He is still well-remembered. Glaser passed on in 2013 at age 79, but Colter is still around, making music, and released her most recent studio LP in 2023. And Nelson is, at the time of this writing, still kicking at age 92 – The Last Leaf on the Tree, as he put it on the title of his 2024 album.
Although he lives in North Carolina nowadays, San Antonio native David Menconi’s Texas bona fides include co-writing 2011 “Texan of the Year” Ray Benson’s memoir, Comin’ Right At Ya: How a Jewish Yankee Hippie Went Country or, The Often Outrageous History of Asleep at the Wheel (University of Texas Press, 2015); and his University of Texas journalism Master’s thesis, Music, Media and the Metropolis: The Case of Austin’s Armadillo World Headquarters (1985). His most recent book is Oh, Didn’t They Ramble: Rounder Records and the Transformation of American Roots Music (University of North Carolina Press, 2023).
Lead Image: Wanted! The Outlaws via Sony Music Entertainment
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